Amrutha Basker

Product Manager

Bengaluru, Karnataka, India7 yrs 1 mo experience

Key Highlights

Led successful podcast marketing with Spotify.
Built 100+ micro-communities for professionals.
Expanded Apna Partners Community rapidly.

Stackforce AI infers this person is a versatile marketing and community engagement expert in the EdTech and Media sectors.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyGrowth MarketingStrategic PartnershipsContent Strategy

Other Skills

Data AnalysisRecruitingCommunity EngagementProgram ManagementVendor ManagementNew Business DevelopmentGo-to-Market StrategyCustomer Relationship Management (CRM)Business AnalysisProject ManagementCross-functional CoordinationEducational TechnologyCross-functional Team LeadershipProject LeadershipProduct Management

About

I ask ‘why’ a lot, build fast, and believe vibes + strategy can coexist. A few things I’m proud of building along the way ↓ Ran How-to content category on Tiktok India with 300+ brands & creators onboard. Built 100+ micro-communities for professionals & gig-workers at Apna Launched a mentor-mentee community platform at Simplilearn Co-created a career podcast called "Good Career Podcast" in partnership with Spotify Also did a fun minor role in Netflix’s thriller series - Soup 🎬

Experience

7 yrs 1 mo

Total Experience

1 yr 5 mos

Average Tenure

Current Experience

Impacteers

Associate Director Product Marketing

Nov 2024 – May 2025 · 6 mos · Chennai, Tamil Nadu, India · On-site

In this new role, I’ll be focusing on developing strategies to drive product-market fit, leading go-to-market initiatives, and working closely with an incredible team to amplify Impacteers’ mission. I look forward to connecting with thought leaders, innovators, and everyone passionate about making an impact.

Product MarketingMarketing Strategy

Simplilearn

2 roles

Associate Director - Marketing

Aug 2023 – Dec 2023 · 4 mos · Bengaluru, Karnataka, India

Owned the product roadmap , growth, data analysis and P&L of Simpliconnect, a learner-to-mentor connection platform across app and web.
Led the GTM & product marketing “The Good Career Podcast” which earned a prime spot in Spotify's educational podcast feature with a rating of 4.8 .

Marketing Strategy

Group Manager - Community Growth

Aug 2021 – Jul 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India

Leading product roadmap, GTM & analytics for pre-sales community product collaborating with the Engineering, Design, and QA team to ensure timely release and user adoption.
Led the GTM and product marketing for the student community which grew the user engagement via the channel by >x% within the first 2 months of launch. Way higher than set target. We bagged the "Best Team Award" for the same.
As a part of Free Revenue Growth team, tested and validated a handful of new growth initiatives

Growth MarketingMarketing Strategy

Apna

Community - Partnerships & Strategy

Oct 2020 – Aug 2021 · 10 mos

Owned the roadmap, analytics and operations of partner focussed in-app features like verification, algorithm optimization and ‘report problem’ tickets.
Launched and led the growth initiative - “Apna Partners Program” and expanded the Apna Partners Community from zero to 200+ active educators within 5 months.
Owned the UI/UX & funnel optimization for product marketing within Apna Community.

Strategic PartnershipsRecruiting

Tiktok

Partner Manager - Edutok

Sep 2019 – Sep 2020 · 1 yr · Mumbai, Maharashtra, India

Led the content programming and partnerships strategy for Edutok in India market.
Managed in-app and offline promotion of 150+ educational influencers & brands like Aakash Institute, Career Point, CureFit etc.
Cracked the title sponsorship and led the GTM strategy for Kota Carnival which saw participation from 70+ institutes and 30,000+ students leading to organic PR boost in Tier 1 & Tier 2 local+national publications with over 1.2 Mn reach.

Content StrategyProgram Management

Toppr

3 roles

Senior Product Developer

Aug 2018 – Sep 2019 · 1 yr 1 mo

> Managed end-to-end production of educational products across various verticals - Micro-learning modules, long form video module, live module and back-end curriculum.

Content StrategyVendor Management

Product Developer

Promoted

Jan 2017 – Jul 2018 · 1 yr 6 mos

> Developed K-12 experiments video module for student community across various social channels.
> Part of core Kickstarters of animated content production team.
> Also handled stakeholder management for various edtech projects.

Content StrategyProgram Management