Amy Adams — Product Manager

Everyone wants a product that grows. I help you build one that lasts. I’m Amy, a Product Strategist and Fractional PM helping founders and digital teams cut through the noise, reduce delivery friction and scale with clarity. Before this, I led product strategy at PrettyLittleThing, owning the Mobile App roadmap for a 4.8M-user base and delivering more than £18M in commercial impact through experiments, optimisation and platform rebuilds. After working inside fast-paced teams, one thing became clear: ideas aren’t the issue. The blockers come from the systems, the decisions and the way work actually moves. I started Product by Amy to help teams create clarity, make stronger calls and build momentum again. Less noise. More focus. Real progress. How I work with clients: → 30-day growth sprints to surface friction and unlock quick wins → Fractional Product Management for direction, prioritisation and hands-on delivery → End-to-end builds with a small and trusted developer network A few highlights from my work: • £9M uplift from product experiments • £8M safeguarded through API automation • +11.2% increase in unit sales from discovery improvements • £300K in weekly revenue via TikTok Shop integration Want to chat? Book a free consultation: www.productbyamy.com/consultation DM me here or email: productbyamy@gmail.com Just here to follow along? Stick around 🤍 I share what I’m learning about product, growth, AI, UX and the reality of building something of my own. The good, the messy and everything in between.

Stackforce AI infers this person is a Product Strategist in E-Commerce with a focus on growth and optimization.

Location: Manchester, United Kingdom

Experience: 4 yrs 4 mos