Ananya Patra

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 9 mos experience
Highly Stable

Key Highlights

  • 8 years of experience in strategic marketing.
  • Expert in driving growth for B2B SaaS and B2C brands.
  • Proven track record of scaling revenue 2X YoY.
Stackforce AI infers this person is a strategic marketing expert in SaaS and B2C sectors.

Contact

Skills

Core Skills

Inbound MarketingAbmDigital MarketingPerformance MarketingOnline MarketingLead Generation

Other Skills

A/B TestingCC++CSSContent MarketingDigital MediaDigital StrategyEmail MarketingGoogle AdsGoogle AdwordsGoogle AnalyticsHTMLHubSpotInbound Lead GenerationLinkedin Marketing

About

A strategic marketing expert with 8 years of experience driving growth across B2B SaaS & B2C brands through performance marketing, demand generation, ABM, and partner marketing and a track record of scaling pipeline & revenue 2X YoY. An engineer-turned-marketer who has mastered the craft through hands-on experience and continuous self-learning; specialized in crafting data-driven marketing strategies, optimizing customer acquisition, and executing high-impact campaigns across global markets. Passionate about solving complex marketing challenges.

Experience

7 yrs 9 mos
Total Experience
1 yr 1 mo
Average Tenure
1 yr 4 mos
Current Experience

Self-employed

Marketing Consultant

Feb 2025Present · 1 yr 4 mos

Inbound MarketingABMProduct MarketingPositioning (Marketing)Inbound Lead Generation

Esper

2 roles

Senior Marketing Manager

Promoted

Sep 2023May 2024 · 8 mos

Performance Marketing Manager

Jul 2021Nov 2023 · 2 yrs 4 mos

Aranyani atelier

Digital Marketing Manager

May 2020Dec 2020 · 7 mos · Bangalore Urban, Karnataka, India

Happay - expense management solution for businesses

Manager - Digital Marketing

Feb 2019Apr 2020 · 1 yr 2 mos · Bengaluru Area, India

  • Responsibilities-
  • 360-degree digital marketing strategy to achieve yearly marketing revenue goals
  • End-to-end process for leads management across various product categories
  • Strategizing consumer-centric thought leadership content to enhance performance marketing results
  • Remarketing campaign strategy for bounced off leadsCross-selling products to the existing customer base through performance marketing channels
  • Digital landscape analysis and digital strategy planning for seamless execution for the plan to maximize affinity for the launch of new products
  • Digital landscape analysis of new regions - MENA, APAC, US, Brazil A/B testing campaigns for improvement in CPA, CTR, CPM & Content
  • Planning and implementation of webinars for demand generation
  • Manage agencies for digital marketing project management

Revcloud

Campaign Manager

Apr 2018Sep 2018 · 5 mos

  • Online Marketing for B2B US clients from various industies.
  • Social Media Marketing
  • Search Engine Marketing
  • Email Marketing
  • Content Marketing
  • Consumer Analysis
  • Keyword research
  • Social Media Analysis & Digital Media Campaign Analysis
  • Competitor Analysis
  • Lead generation for clients through different marketing channels
  • Developing strategies for the growth of Revcloud
  • Extracting and analyzing reports from various marketing channels
  • Analyzing performance of different campaigns through A/B testing
  • Deliver weekly feedback, analysis and reporting to the clients to demonstrate how digital media initiatives are adding value to the brand.
  • Managing a team of 5 for all campaign executions
Online MarketingSocial Media MarketingSearch Engine MarketingEmail MarketingContent MarketingLead Generation

Watconsult

Digital media executive

Feb 2017Apr 2018 · 1 yr 2 mos · Bengaluru Area, India

  • Online Marketing for different brands from FMCG industry, Media industry, Fashion industry.
  • Social Media Marketing
  • Search Engine Marketing
  • Email Marketing
  • Content Marketing
  • SMS Marketing
  • Brand Collaboration with influencers & other brands
  • Consumer Analysis
  • Keyword research
  • Social Media Analysis & Digital Media Campaign Analysis
  • Competitor Analysis
  • Grow client's portfolio by understanding their Business and Marketing Goals
  • Developing Digital Media Strategies, innovative and creative ideas to deliver measurable results.
  • Analyzing various key metrics for all the digital campaigns, while working closely with analytics team
  • Analyzing performance of different campaigns through A/B testing
  • Deliver regular feedback, analysis and reporting to the clients to demonstrate how digital media initiatives are adding value to the brand.
  • Align community development investment with communications calendar and ATL marketing
  • Manage internal relationships to ensure that all KPIs for brands are hit, and to ensure that campaigns run smoothly and effectively
Online MarketingSocial Media MarketingSearch Engine MarketingEmail MarketingContent MarketingLead Generation

Think & learn pvt. ltd. (byju's)

Business Development Associate

May 2016Aug 2016 · 3 mos · Bengaluru Area, India

  • Locating/proposing potential business deals for the GRE Team by contacting partners
  • Screening of potential deals and improvising market strategies
  • Facilitating the entire sales process; lead generation, closing sales while maintaining maximum yield for each transaction
  • Coordinated payment, shipping and installation of equipment thus ensuring maximum customer
  • satisfaction
  • Handling client from different geographies
  • Coordinate seminars, conferences, events and trips for the team to boost sales in prospective colleges.

Procter & gamble

Virtual Marketing intern

May 2015May 2015 · 0 mo · work from home

  • www.Hawabadaldo.com
  • Career ki hawa badal do is a virtual internship opportunity offered by Ambi Pur , P&G.
  • It was a 30 days virtual internship opportunity, so that we can put ourselves in the shoes of brand manager of P&G. learning methods to focus for branding any certain product.

Hangrr

Social Media Marketing Intern

Jun 2014Jul 2014 · 1 mo

  • creating and developing a new internet business with the team ,understanding the concept of internet marketing , throrogh understanding of SEO, Affiliate Marketing and Internet Advertising and implementing the same for the online marketing of hangrr.

Sameer (r&d of dit, govt of india)

Research Intern

Jun 2013Jul 2013 · 1 mo

  • 1) Collaborate with two Research scientists for theoretical studies for Research on the topic “Metasurface and Metamaterials”.
  • 2) Analysis of the Metasurface structure
  • 3)Select an efficient Metasurface structure through simulation using Ansys HFSS
  • 4)Testing the fabricated Metasurface structure and Comparing Simulation and Experimental results
  • 5)Preparing detailed report on the work done

Education

Indian Institute of Technology, Guwahati

Bachelor of Technology (B.Tech.) — Engineering Physics

Jan 2011Jan 2015

D.A.V Public School

secondary higher education

Jan 1996Jan 2010

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