Oct 2021 – Nov 2021 · 1 mo · Gurugram, Haryana, India

• Key skills :
• Sales · Market research · Stakeholder management
• Analyzed data points for B2B sales to identify customer segments for generating leads
• Contacted clients to understand their requirements and acted as POC with business team
• Pitched products to new and existing clients for providing customized options of tea and coffee vending machines for a professional setup

Jun 2021 – Aug 2021 · 2 mos · Bengaluru, Karnataka, India

• Key skills :
• Negotiation skills · Pricing strategies · New product launch · GTM strategy
• Postcard finds superstar local flavours and buys them from local vendors spanning snacks, pickles and drinks from all over India and markets and sells them.
• Understood the entire supply chain, packaging, conceptualization and marketing needed to launch consumable products
• Part of the core team responsible for launching the product 'Kokum sharbat' by shortlisting vendors, pricing negotiations, designing and sending packaging, checking samples, managing orders and deliveries across different states of India

May 2021 – May 2022 · 1 yr · Bengaluru, Karnataka, India

• Key skills :
• Interpersonal communication · Presentation skills · Customer experience management · Key account management · Product execution · Agile · Analytics
• Stint 3: Product management
• Awarded a PPO in the product team during my tenure as an intern and continued with the trainee program for the second year of MBA till onboarding earning valuable work experience
• Ideation and product feature mapping of key modules including subscription feature, gamification mechanics and user segmentation
• Responsible to lead the UI/UX, API & Angular teams to timebox efforts and product delivery within stipulated timeline
• Stint 2: Product marketing
• Built detailed plans around launching and marketing of new modules like feedback management and inventory management systems
• Product walkthroughs and requirements gathering from converted clients
• Worked with external vendors to tailor interactive videos and presentations based on individual client needs, successfully managing product releases to 2 major clients
• Stint 1: Presales
• Created pitch decks for key clients including HUL, Majid Al Futaim, Danube, Starbucks, Chaayos, Nykaa and Purplle through extensive market research and competitor analysis
• Developed a no code chatbot for the Techtree website leading to increased lead generation by 12%

Apr 2021 – Jun 2021 · 2 mos · Delhi, India

• Key skills :
• Social media marketing · Digital marketing · Team management and planning · Leadership · Content creation
• Coordinated the social media handles, Wordpress, Youtube, email marketing, webinars and online reputation management
• Managed a team of 10+ designers, content writers and outsourcing video creators to build daily and consistent theme based content
• Analyzed ads keywords & ad sets to build promotional marketing strategies garnering 1M+ impressions for the 'Mindler Scholarship Hunt', one of India's largest scholarship programs for Class 12 students.

Feb 2021 – Apr 2021 · 2 mos · Chennai, Tamil Nadu, India

• Key skills :
• Market research · Competitor benchmarking · GTM strategy · Customer psychology · User segment analysis
• Verwin was working to launch a new interview prep product for mid career professionals aimed at helping them achieve career growth
• Conducted extensive competitor analysis, benchmarked market strategy plan and user workflows
• Talked to 100+ potential users and understanding willingness to pay
• Carried out primary market research for pre-launch
• Developed the exhaustive go-to-market roadmap of the product

Oct 2020 – Dec 2020 · 2 mos

• Key skills :
• Content marketing · Search engine optimization · Digital marketing
• Responsible for generating insightful content for the website and social media handles
• Looked into Search Engine Optimization and UTM structures for tracking

May 2019 – Jun 2019 · 1 mo · New Delhi Area, India

• Key skills :
• Organization psychology · Employee motivation · Learning & development programs
• Explored the domain of Organizational Psychology / Human Resources during the last year of undergrad in Psychology

May 2018 – Jun 2018 · 1 mo · Noida Area, India

• Interned with a practicing psychiatrist as a clinical psychology intern.
• Research on clinical mental disorders and observing patients symptoms
• Noting down history of the patients and creating a progress report