Feb 2021 – Apr 2022 · 1 yr 2 mos

• As the go-to Adobe Campaign Subject Matter Expert (SME) within the MarTech eCommerce COE, I spearheaded eCommerce enablement, seamless data integrations, and top-tier campaign execution for priority brands. In the role of Email Marketing Automation Manager, I took charge of every aspect of deploying email campaigns, setting up robust Marketing Automation standards rooted in best practices, consumer privacy, and compliance.
• My initiatives led to a remarkable 80% reduction in campaign building time over two years by optimizing QA processes. I closely monitored email metrics against KPIs, gauging audience engagement and conversion rates while using data-driven insights to shape our future campaign strategies.
• By orchestrating cross-functional collaboration and providing mentorship on best practices and career development, I not only fueled revenue growth but also championed the integration and optimization efforts with other Adobe Experience Cloud power users. Additionally, I played a pivotal role as a contributor to the esteemed 2022 Mailmodo's State of Email Report, while also driving the creation of essential technical documentation.

Dec 2019 – Feb 2021 · 1 yr 2 mos

• As Marketing Automation Implementation Specialist, I drove the technical side of brand implementation for email marketing using Adobe Campaign Classic. From crafting HTML emails to managing data imports for targeted campaigns, I ensured seamless execution. I spearheaded brand migration efforts, safeguarding IP reputation and ensuring top-notch marketing communication delivery. Plus, I streamlined email deployment processes, slashing development time by 80% with Litmus integration. Oh, and I maintained our Confluence library, keeping our documentation fresh and accessible for the whole team. 🚀✨

May 2019 – Dec 2019 · 7 mos · Toronto, Canada Area

• In my role as Platform Manager, I was the go-to expert for Adobe Campaign, guiding strategic decisions and providing easy-to-understand technical insights to align visions with requirements. I evaluated strategies, optimized projects, and fostered seamless relationships across multiple countries' marketing automation teams. Crafting and deploying engaging email campaigns with HTML, CSS, and JS was my forte, along with data manipulation and segmentation expertise using Adobe Campaign Queries. Additionally, I supported client projects using Salesforce Marketing Cloud, Journey Builder, and ensured compliance and top-notch deliverability.
• Clients: The Green Organic Dutchman (TGOD), Boston Pizza, 511NY Rideshare

Nov 2018 – May 2019 · 6 mos · Toronto, Ontario, Canada

• As a Senior Performance Analyst at TELUS, I spearheaded email development within our digital transformation team, setting the gold standard for both in-house and external agency email marketing. I organized comprehensive Adobe Campaign training sessions for our internal email marketing and analytics teams, along with our agency partners' technical resources. Crafting and executing engaging email communications for diverse portfolios like Mobility, Home Solutions, Proactive Renewals, and Rewards using HTML, CSS, and scripting was my forte. I was passionate about implementing continuous improvements in our processes, leveraging Adobe Campaign's capabilities to create more efficient campaigns and elevate personalized experiences. Working hand-in-hand with Marketing Communications and TELUS Digital, I supported the ECP team, optimizing processes, enhancing documentation, effectively allocating resources, and fostering seamless collaboration across teams.

Jan 2018 – Nov 2018 · 10 mos · Toronto, Ontario, Canada

• As the Lead Marketing Automation Developer, I crafted and brought to life captivating email campaigns for Mobility and Home Solutions (M&H) using Adobe Campaign Classic. My role involved designing campaign workflows, seamlessly integrating data files, and scripting personalized messages to resonate with our audience. I also flexed my creative muscles by developing email deliveries using HTML, CSS, and JavaScript, enhancing the impact and effectiveness of our campaigns.

May 2016 – Jan 2018 · 1 yr 8 mos · Toronto, Canada Area

• I transformed client visions into vibrant HTML emails, crafted websites and landing pages to fuel lead generation, and whipped up SEO-focused banners and social assets. From concept testing to code debugging, I managed the whole shebang, even translating tech-speak into clear business goals. Plus, I curated top-notch email marketing tips to drive success!
• Clients: The Keg, Hy's, Daniels, Pemberton, Freed, Intercity, Cervus.

Oct 2015 – Apr 2016 · 6 mos · London, Canada Metropolitan Area

• Thriving in web development, I crafted websites using HTML5, CSS3, and JS on the innovative Webvanta CMS. My expertise extended to building ASP.Net MVC5 web apps, integrating SEO strategies, and embracing agile methodologies for robust project design. Steering projects, I excelled in comprehensive documentation, project scope delineation, and efficient timeline planning. In the realm of business enablement, I spearheaded dynamic crowdsourcing initiatives, managed social media landscapes, and curated compelling email campaigns with personalized HTML templates. My forte also involved orchestrating project plans and conducting insightful market research to empower businesses.

Sep 2015 – Dec 2015 · 3 mos · Greater Toronto Area, Canada

• I specialized in translating holistic health articles from English to Latin American Spanish, bringing cultural depth to the content. I also delved into monitoring and analyzing social media content, especially diving deep into Facebook Analytics to ensure our message resonated across platforms.

Aug 2014 – Sep 2014 · 1 mo · London, Canada Metropolitan Area

• I revamped Nancy McSloy's website for her 2014 London City Council campaign in Ward 2. I used HTML5, CSS3, PHP, DHTML, and JavaScript to create a dynamic site. Integrated her social media feeds for real-time updates, enhancing the online campaign experience.

Jan 2013 – Aug 2015 · 2 yrs 7 mos · London, Canada Metropolitan Area

• I led the revamp of both front-end and back-end functionalities on our domain, enhancing its overall performance. My role included skillfully managing the Content Management System (Joomla), optimizing SEO strategies for better search engine visibility, and crafting eye-catching ads using Adobe Photoshop.