Nov 2023 – Present · 2 yrs 6 mos · Redwood City, California, United States

• Lead Global EA SPORTS Marketing & Commercial functions overseeing Franchise Strategy, Marketing, Commercial, Creative, ESports and Integrated Communications for a multi-billion-dollar portfolio of EA SPORTS’ flagship properties. Oversee the end-to-end business and brand health of globally recognized titles including EA SPORTS FC, Madden NFL, College Football, Formula 1, UFC, PGA, NHL, and WRC—engaging a community of 350M+ fans annually. Drive integrated strategies that fuel growth, deepen player engagement, and expand the global reach of sports entertainment.
• ERG Executive Advisor for Women’s Ultimate Team

Jan 2021 – Dec 2023 · 2 yrs 11 mos · Redwood City, California, United States

Jun 2023 – Present · 2 yrs 11 mos · San Carlos, California, United States

• Governing body of the San Carlos Charter School and its corporation. Primary responsibilities include: Fiscal oversight, Charter implementation and renewal, Executive Director Oversight, Strategic Planning, Relationship Management, Implementation of Policies & Procedures and Outcome Orientation.

Jul 2018 – Dec 2020 · 2 yrs 5 mos · Redwood Shores, CA

• Leadership over Brand Management and Marketing for Electronic Arts entertainment game brands across console, PC, and Mobile including The SIMS, Need For Speed, Plants vs. Zombies, Dragon Age and Battlefield.

May 2014 – May 2018 · 4 yrs · Providence, Rhode Island Area

• GM oversight over portfolio of world-wide franchises including Disney Princess & Frozen, DreamWorks/Universal Trolls, Disney Descendants, Hanazuki, and Littlest Pet Shop, delivering multi-year, omni-platform franchise plans, multi-screen content to commerce, retail/etail strategies, global hardlines, consumer products and go-to-market plans. Leadership of business efforts to pitch and secure new-to-company licensed deals, setting up internal category and manufacturing team for fashion dolls and expanding revenue potential by upwards of $500M annually.

Jul 2012 – Apr 2014 · 1 yr 9 mos · Culver City, CA

• Led Sony Pictures Television franchise building and development efforts for Domestic and Global
• Brands like Breaking Bad, Shark Tank, Justified, and The Blacklist. Successfully established, launched, sustained and monetized programming and franchise content across all traditional and emerging distribution platforms and ancillary business lines. Expanded revenue potential through category management and licensing efforts.

Aug 2008 – Jul 2012 · 3 yrs 11 mos

• Appointed to build, launch and grow a new global brand under The Walt Disney Company in Feb 2009 targeted towards Kids 6-11. Driving force in setting network position and consumer outreach. Built highly successful, creative experiences with Disney XD’s brand and series to engage consumers, drive awareness, generate revenue and fuel network success.

Apr 2006 – Jul 2008 · 2 yrs 3 mos

• Promoted to lead team in setting strategic sales and marketing direction for revenue growth within Entertainment and News vertical of industry leading portfolio of networks. Created strategic marketing plans and implemented brand awareness initiatives to secure and maintain nationwide cable, satellite, and IPTV carriage and distribution.

Oct 2004 – Mar 2006 · 1 yr 5 mos

• Stewarded trade and consumer sales and marketing campaigns through all phases of launch and maintenance to further the branding, distribution and value building efforts of Disney and ESPN Media Networks.

Jan 2004 – Sep 2004 · 8 mos

• Co-created Disney’s Learning Together!, an expansive pro-social program, encompassing five individual campaigns, to engage key audiences and affiliates Planned, organized and executed promotions and ad sales marketing programs and materials for western region systems and MSO’s

Jan 2000 – Jan 2003 · 3 yrs

• Efficiently executed all programs, campaigns and events while working with internal and external partners to further brand awareness and incentivize viewership during key sweeps periods.