Feb 2016 – Feb 2018 · 2 yrs · Houston, Texas Area

• Leading organizations worldwide count on NetApp for software, systems and services to manage and store data. We help customers capitalize on the value of their data in the hybrid cloud through our Data Fabric strategy, data management expertise, portfolio and ecosystem.

Jul 2015 – Feb 2016 · 7 mos · Houston, Texas Area

• SolidFire, acquired by NetApp in Feb 2016, was the market leader in all-flash storage systems built for the Next Generation Data Center.
• My role was regional marketing lead responsible for all field and channel marketing activities within newly created central sales region (17 states). My primary objective was to drive leads, pipeline, and revenue for a fast-growing storage startup.
• Exceeded annual marketing qualified leads (MQLs) and sales qualified leads (SQLs)
• Executed over 80 lead generation programs including: ads, emails, landing pages, telemarketing, mailers, conferences, seminars, webinars, hospitality events, and user groups
• Acting “CFO” of business unit’s Field Marketing budget
• Executed and planned multi-city Next Generation Data Center event series
• Event programs at regional and national conferences for: VMworld, OpenStack Summit, DockerCon, DevOps Days, VMUG User Conferences, Tech Target Storage Decisions
• Designated marketing lead for customer enablement program to cloud service providers
• Managed marketing development fund (MDF) allocations and created marketing plans with channel partners and cloud service providers
• Successfully piloted and exceeded goals with experimental activities such as a virtual conference, VMworld Executive Poker Tournament, and OpenStack Summit Fireside Gathering with SolidFire Founder and CTO

May 2014 – Jul 2015 · 1 yr 2 mos · Greater Minneapolis-St. Paul Area

• Check Point Software Technologies is one of the largest network cyber security vendors globally, providing industry-leading solutions and protecting customers from cyberattacks with an unmatched catch rate of malware and other types of threats.
• My role was regional marketing lead responsible for all field and channel marketing activities within central region (14 states). Primary objective lead generation, sales pipeline, and be the marketing liaison for the central region.
• End to end responsibilities for over 50 lead generation activities, including seminars, conferences, telemarketing, email campaigns, etc.
• Channel marketing lead for FishNet (now Optiv)
• Teamed directly with channel partners for events and managed their marketing development funds (MDF)
• Created a IT security conference with hundreds of attendees, over a dozen channel partners, and three technology partners

Oct 2013 – Apr 2014 · 6 mos · Greater Minneapolis-St. Paul Area

• In 2013, Computex acquired Stratos Management Systems and emerged as Computex Technology Solutions. I continued my responsiblilities as marketing lead for previous Stratos and Nexus locations.
• Company communication plan including interviews, customer meetings, and regular company-wide all-hands meetings
• Multi-state lead generation campaigns utilizing marketing agency for telemarketing, direct mail, email, and event management

Jan 2013 – Oct 2013 · 9 mos · Greater Minneapolis-St. Paul Area

• Stratos Management Systems, Inc. (Stratos) built and managed hybrid IT environments including private cloud, public cloud, and traditional infrastructure for enterprises. Stratos acquired Minnesota-based Nexus in 2012, and I was promoted to Vice President of Marketing for Stratos Management Systems.
• I hired and established the in-house marketing department, focused on channel management, demand generation, lead generation, and product marketing. As a strategic member of the company’s senior leadership team, I partnered with sales, engineers, operations, executives, and key stakeholders to define and execute a strategic marketing plan to accelerate growth.
• Enhanced brand awareness and market influence
• Implemented next-gen marketing technologies
• New company website to increase web traffic
• Built $3M net new pipeline

Jun 2007 – Dec 2012 · 5 yrs 6 mos · Greater Minneapolis-St. Paul Area

• Marketing lead for channel reseller and managed service provider to implement best in class programs and strategies for storage, virtualization, and other data center solutions. My mission was to design compelling lead generation, demand generation, digital marketing, and account-based marketing. I had additional marketing responsibilities including: marketing agency management, telemarketing, content marketing, public relations, go-to-marketing planning, budgeting, sales training, and the marketing technology stack.
• Team including: Alliances Director, Marketing Coordinator, and Tele-marketing Executive
• Responsible for creation, planning and execution of all marketing initiatives

Jun 2006 – Jun 2007 · 1 yr · Greater Minneapolis-St. Paul Area

• Nexus Information Systems is recognized as a regional leader in data center solutions and services for small to medium businesses through large enterprise clients. From architecture design to implementation, Nexus' focus on virtual infrastructure, business continuity, backup/archiving, networking, client computing, and managed services empowers their clients with the technology required to meet their ever-changing needs. Nexus is devoted to the core values of client satisfaction, integrity, and accountability to continue their long history of quality services and solutions.

Jun 2004 – Jun 2006 · 2 yrs · Marshall, MN

• Elected two terms as Student Body Vice President with responsibilities as Senate chairman, appointed five committees, and member of the Executive Board. I also implemented the first strategic planning initiative for the student association.