Nov 2024 – Jul 2025 · 8 mos · Bengaluru, Karnataka, India

Jan 2024 – Dec 2024 · 11 mos · Remote

Feb 2023 – Jan 2024 · 11 mos · Remote

• Building the Rush Gaming Universe: At Hike's Rush Gaming, my role is multifaceted and driven by data, focusing on holistic growth, revenue optimization, and game enhancement.
• Strategic Business Analysis: Dive deep into business metrics, identifying growth opportunities and areas for optimization. My decisions are always underpinned by data, ensuring our strategic moves align with market trends and user preferences.
• Loyalty & Retention: Architect loyalty programs from the ground up, aiming to not only retain our valuable users but also enhance their overall experience. This directly impacts user churn, reducing it significantly and ensuring a consistent user base.
• Cross-Functional Leadership: Lead and collaborate with diverse teams to introduce innovative solutions
• User Experience & FTUE Initiatives: Consistently work on refining the First-Time User Experience (FTUE), ensuring that our players have an intuitive and memorable introduction to the game.
• Fraud Prevention & Security: Establish and monitor stringent fraud prevention measures, prioritizing the safety and trust of our users, and ensuring they enjoy a secure gaming experience.
• Optimizing the High-Value Players: Implement strategies to protect and optimize our high rollers, recognizing their importance in the ecosystem and ensuring a tailored experience for those with High LTV
• I'm committed to driving Rush Gaming to new heights, leveraging analytics and data-driven strategies to ensure we remain at the forefront of the gaming industry.

Nov 2021 – Feb 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Revenue and Growth Management
• Growing Hypergrowth category of the leading Mobility category.
• Day-to-day Work:
• Owning the Customer Charter for the category with the key responsibilities as follows:
• Aid Strategic decision-making through in-depth analyses
• Refining the customer and partner journey by personalizing user experience through segmentation and developing a cohort framework
• Building a tiered incentivization model for existing and new customers and partners. Designed and implement incentives to maximize driver engagement and build an efficient marketplace, while ensuring highly efficient utilization of supply and capital
• Designed efficient frameworks for marketing investments to drive sustainable growth
• Managing CRM channel for the category.
• Actualizing Acquisition and Retention campaigns for the category
• Improving customer and partner retention through data-driven insights
• Automated Dashboarding and Report generation
• Cross-functional Stakeholder Management
• Building Daily, Weekly, and Monthly Operating Plans
• Customer Insights & Growth Analytics
• Zero Based Spends Cost Optimization
• Working with Product teams on different funnels, looking for various areas of improvement, and helping the team with impact assessment for feature prioritization.
• Through this role, I have developed an understanding of user behavior, solving customer problems, and first-principle thinking to identify root causes that plague the business.

Aug 2021 – Nov 2021 · 3 mos

• Lead the team as the Senior data engineer to set up the data pipelines using azure ADF and to build an executive-level dashboard for product leaders to track engagement metrics.
• Helped reduce almost 120 man-hours per week for the S&OP team by eliminating manual intervention in report creation
• Optimized the run time for big data processing by ~40% which resulted in faster availability of daily reports to the key business stakeholders

Mar 2020 – Aug 2021 · 1 yr 5 mos

• Worked on Advanced Retail Analytics for one of the fortune 10 retailer companies, delivering data-driven solutions for Assortment Planning, Supply Chain, and Inventory Planning Optimization teams using descriptive, predictive, and prescriptive analysis of the data to draw meaningful insights, thus helping the Company in the decision making process for multiple business strategies.
• Assessment of the impact of inventory planning and management on businesses
• Gained knowledge about inventory performance management, data architecture, process automation, and the power of visualization while solving problems across verticals for Fortune 500 clients

Jul 2019 – Nov 2019 · 4 mos · On-site

Dec 2018 – Jun 2019 · 6 mos · On-site