Anjali Joneja Amar

CEO

Delhi, India27 yrs 9 mos experience
Highly Stable

Key Highlights

  • Over 25 years in IT revenue expansion leadership.
  • Proven track record in driving digital transformation.
  • Passionate mentor for women leaders in tech.
Stackforce AI infers this person is a SaaS and IT sales leader with extensive experience in digital transformation and customer engagement.

Contact

Skills

Core Skills

Sales ManagementLeadershipSales StrategyCustomer EngagementDigital TransformationStrategic Planning

Other Skills

Cross-Organization CollaborationBusiness AlliancesSolution SellingPartner ManagementDirect SalesCloud ComputingConsumer AnalyticsCustomer BehaviourMarketing ManagementConsumer BehaviourVirtualizationChannel PartnersEnterprise SoftwarePre-salesTelecommunications

About

With over 25 years of experience in leading revenue expansion functions in the information technology sector, I am currently Area Vice President and Country Head at Cloudflare, which is in the business of making internet secure through its cutting edge cyber security cloud solutions and CDN. I am responsible for establishing and executing Cloudflare's strategy, culture, and vision in India, as well as leading a high-performing team of sales, marketing, and customer success professionals. My core competencies include developing, coaching, and managing successful sales teams, engaging and retaining customers, negotiating and closing large deals, and driving digital transformation across the communication and media industry. I have a proven track record of delivering exceptional commercial results, increasing market share, and strengthening relationships with key clients and partners. I am also passionate about empowering and mentoring women leaders, and I have received several awards and recognitions for my leadership and excellence. I am on LinkedIn to share my experience and expertise with like-minded professionals and to learn from others in this dynamic and evolving field.

Experience

27 yrs 9 mos
Total Experience
3 yrs
Average Tenure
--
Current Experience

Cloudflare

Area Vice President & Country Head India and SAARC

Oct 2023Dec 2025 · 2 yrs 2 mos · India

Salesforce

Area Vice President and Country Head- Tableau

Jan 2022Aug 2023 · 1 yr 7 mos · India

  • Leading Tableau in India
Cross-Organization CollaborationSales ManagementLeadership

Verizon enterprise solutions

Country Head

Dec 2017Dec 2021 · 4 yrs · New Delhi Area, India · Hybrid

  • Establish Verizon culture and strategy, as well as serve as the "face of Verizon" in India through interactions with media, industry leaders, partners and Verizon employees through Townhalls and All hands calls.
  • As the India leader, responsible for executing the Verizon strategy and ensuring a focus on high-value, high-margin deals with large contract values and long-term relationships
  • Develop and implement effective sales strategy with an emphasis on customer acquisition / retention and identify new revenue streams and sales opportunities.
  • Mentor and Coach the team in developing winning strategies to maximize revenue streams and expand and deepen business relationships.
  • Assume responsibility for positioning Verizon as a provider of value-added services to enterprise
  • customer and partners.
  • Responsible for maintaining healthy P&L for India business.
Sales StrategyCustomer Engagement

Microsoft

Sales Director, Telecom and Media

Mar 2016Nov 2017 · 1 yr 8 mos · Gurugram, Haryana, India

  • Was responsible for end to end Sales to Telecom and Media customers to achieve assigned Business targets.
  • Motivated teams to execute on go-to-market strategies, deal structuring, sales closures, and customer success initiatives.
  • Focused on four key pillars of Digital Transformation: Product transformation, customer engagement, operational optimization &employee empowerment.
  • Key technology areas: Cloud computing (SaaS, IaaS and PaaS), Business productivity, Enterprise mobility, Business intelligence and CRM, Machine learning and IoT.
Sales ManagementDigital Transformation

Ericsson

Director-Engagement Practices- TV and Media Business

Jun 2014Mar 2016 · 1 yr 9 mos · Gurugram, Haryana, India

  • Was responsible for the end-to-end sale of Ericsson's TV and Media portfolio to telcos and media organizations.
  • Developed expertise on customer centric offerings based on the complete Ericsson portfolio and 3PP.
  • Created and took forward offerings to existing or new markets and customers with potential for substantial growth through innovative business and go-to-market models, across all engagement models.
  • Responsibilities included sales of offerings within the practice, including lead management and establishing a long-term business growth strategy
  • Collaborated with the KAM/AM to increase customer engagements through thought leadership and assistance in identifying and capturing opportunities
  • Created a highly capable and experienced organisation capable of collaborating with C-level executives and customers on long-term engagements, as well as establishing Ericsson's credibility in the field through successful business cases
Sales StrategyCustomer Engagement

Ibm india pvt ltd

3 roles

General Manager,Telecom Industry.

Jan 2013Jun 2014 · 1 yr 5 mos

  • Senior Member of the Industry Team responsible for the Telecom Industry Vertical providing overarching sales and consulting services to the Direct Sales teams of the region.
  • Developed strong relationships with industry accounts and facilitated interactions with C-level executives.
  • Responsible for closing significant deals and promoting the growth of FOAK deals( First of a kind deals)
Sales ManagementCustomer Engagement

Country Manager Media and Entertainment, IBM India Pvt Ltd.

Promoted

Jan 2006Dec 2012 · 6 yrs 11 mos

  • Created and led a winning sales team responsible for all of IBM’s portfolio from products to services
  • Recruited, Coached, drove and mentored the sales team to exceed measurement benchmarks for signing, profitability & account receivables.
  • Strategic planning for market share growth with a specific focus on the global growth initiatives and industry plays.
  • Represented IBM in industry forums like FICCI, I-DOS etc. to promote & share IBM’s POV and industry thought leadership.
  • Created strong alliances with Media Ecosystem Partners like DDN, Dalet, Vizart to gain market share in the media space
  • Successful in building a team from scratch and then growing the business three times in 4 years
  • Managed a careful transition of talent acquired from the Media Industry to make each of them successful professionals selling IT solutions into the media sector
  • Established IBM’s presence in Media Market by winning strategic deals like Digital Asset Management (DAM), Sony TV in India. This was the largest media win for IBM, made possible with deep understanding of the account and excellent relationships at all levels at SET.
  • Orchestrated the first ever SAP implementation at Sony TV India and implementation deal in Star TV for their India and Hongkong setup.
  • Won a major Ad Sales Optimization deal for Star TV. This was a Consulting & Software win for optimizing the Free Commercial Time Inventory.
  • Another first of its kind was an Infrastructure deal for CAS (Conditional Access System) which was maintained by NDS at Tata Sky. This was a first ever deal in Head End space for IBM, replacing HP.
Sales ManagementStrategic Planning

Telecom Account Manager IBM India Pvt Ltd

Feb 2005Dec 2005 · 10 mos

  • Responsible for sales quota achievement for all of IBM’s portfolio from products to services from designated accounts based out of Mumbai( Vodafone, IDEA and BPL)
  • Made significant breakthrough for IBM in Hutch (now Vodafone) and Idea Cellular which were hitherto competition accounts for IBM India
Sales ManagementCustomer Engagement

Ca technologies

Business Development Manager, CA Technologies.

May 2002Jan 2005 · 2 yrs 8 mos · Mumbai

  • May 2002 to Feb 2005, Business Development Manager
  • Handled Select Large Accounts including Telco Accounts ( VSNL, Reliance and Orange)
  • Won a strategic Storage solution based deal from State Government .( MSRTC)
  • Helped to get an entry into Reliance Telecom with Security and Infrastructure range of products against stiff competition from IBM and HP.
  • Won one of the most profitable deals for CA in telecom from VSNL, in infrastructure management space.
Sales ManagementCustomer Engagement

Compaq computer corporation

Product Sales Specialist , Compaq Computer Corportaion

Jan 2000Apr 2002 · 2 yrs 3 mos · New Delhi

  • Jan 2000 to April 2002, Product Sales Specialist-Portables
  • Responsible for portable product sales in north India (40% of country sales) , my overachievement contributed significantly in making Compaq the no.1 notebook brand (2001 IDC Sales Report)
  • Pinnacle Club achiever (Quota club for 100% target achievers)
  • Gold Quest Achiever (Highest Sales honor at Compaq– Top 5% of worldwide sales achievers)
  • Successfully implemented CSNR program for resellers and carried business development activities for distributors, unregistered resellers and competitive resellers.
  • Consistently received highest ratings amongst all presenters in P&T quarterly channel trainings.
  • Won large Notebook deals in Competitive accounts like Arthur Anderson, PWC, NICSI, GE
  • Increased channel’s mind share for Compaq over competition in the portables
  • Engaged in regular feedback and interaction with corporate product team, enabling them to make price and product changes and forecasting.
Sales ManagementCustomer Engagement

Quantm system pvt ltd

Deputy Manager , Sales and Marketing, QuantM System Pvt Ltd

Jun 1997Dec 1999 · 2 yrs 6 mos · New Delhi

  • QuantM Systems Pvt Limited
  • June 1997 to Dec 1999, Deputy Manager, Sales and Marketing
  • Starting as a team member, I quickly graduated to being a team lead responsible for sales target of my 3 member team.
  • Breakthrough into major accounts( Like GE Plastic with AS 400, GE Capital with Notebooks and Servers, Excel services with Networking and Desktops,) and regular achievement of sales targets.
Sales ManagementCustomer Engagement

It&t enterprises pvt ltd.

Senior Management Trainee, IT&T Enterprises Pv Ltd.

Jun 1996May 1997 · 11 mos · New Delhi

  • IT&T Enterprises Pvt Ltd.
  • June'96 to May'97 Senior Management Trainee
  • Responsibilities included Enquiry generation, follow-ups, presentation and achievement of sales target for Digital range of products.
  • I received the Best Trainee Award and an award for Best Presentation.

Education

The University of Chicago Booth School of Business

Business

Jan 2013Jan 2013

Boston University

Leadership

Jan 2012Jan 2012

FORE School of Management, New Delhi

MBA — Marketing

Jan 1994Jan 1996

Meerut College

B.Sc — Biology

Jan 1990Jan 1993

SOPHIA GIRLS SCHOOL

Class 12th with ISC Board — Sciences

Jan 1975Jan 1989

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