Jul 2025 – Present · 11 mos · Gurugram, Haryana, India · On-site

• Improved the banner orchestration system to surface more relevant campaigns and feature promotions on the platform, significantly enhancing user interaction and engagement.
• Enhanced a tiered quantity‑based pricing engine across catalog, cart, and checkout to apply discounts automatically and drive higher basket sizes and margins.
• Developed a real‑time warehouse selection system for the 30‑minute delivery model, optimizing by location, inventory, and load to improve serviceability and ETA.
• Developed special pricing contract system to offer negotiated discounts based on merchant agreements.

Jul 2023 – Jul 2025 · 2 yrs · Gurugram, Haryana, India · On-site

• Scaled and maintained the credit system to enable real-time credit limit allocation and automated workflows, significantly driving platform GMV through merchant credit.
• Engineered a recovery mechanism to automate the settlement of merchant dues by integrating with internal payout systems.
• Built automated backend workflows integrated with banking partners to streamline vendor payments and ensure timely financial reconciliation.
• Designed and implemented the brandfund system to automate the generation of debit notes based on vendor contracts, enabling seamless deduction of promotional and advertising costs.
• Developed backend modules to accurately apply payment gateway charges across all online transactions, improving platform-level financial operations.
• Created a robust transactional ledger service to maintain comprehensive records for vendors, ensuring accurate and consistent financial tracking.
• Built a dynamic procurement system that standardizes product pricing across cities by analyzing local market (mandi) prices.
• Developed and deployed an onboarding system to streamline the registration of vendors and farmers for procurement processes across business verticals.