Apr 2022 – Present · 4 yrs 2 mos

Jun 2021 – Aug 2022 · 1 yr 2 mos

• Member of Special Task Force Team and directly responsible for handling and managing several categories of TVS 2W business in Philippines.

Jan 2020 – Aug 2022 · 2 yrs 7 mos

• Directly responsible for managing 2W business in Myanmar.
• Increasing customer demand for TVS 2W in the market.
• Identifying and establishing proper network and channels for ensuring breakthrough retails.
• Increasing retail finance penetration by tie up with financial institutions.
• Conducting BTL Campaigns in Myanmar for effective lead generation.

Jan 2019 – Dec 2019 · 11 mos

• Deliverable
• To develop market for mopeds in Bangladesh
• To develop a marketing strategy for mopeds in Bangladesh based on consumer insights gathered from market research
• Formulate a strategy for selling mopeds in rural areas and Tier 3 towns
• Efficiently identify a group of common users for mopeds (milk vendors, NGO workers, small shopkeepers etc.) and experiment with new methodology in sales process (Direct contact, Mass Contact, selling agents etc.)
• Formulate an effective value proposition for mopeds in Bangladesh
• Design exclusive BTL Campaigns for mopeds in Bangladesh
• Establish network for effective penetration in rural areas
• Achievements-
• Achieved retail breakthrough in mopeds by increasing retails from single digits monthly to 500 + nos. monthly.
• Customer insights (demographic and psychographic research) of more than 100 customers conducted successfully.
• Communicated an effective value proposition ' Partner in Progress' for mopeds.
• Successful liaison with NGO’s, SHG’s, and Micro finance institutions to create enablers to increase retails in rural areas.
• Designed new BTL Campaigns such as Moped Melas, Direct Contact Programs and Mass Contact Programs in rural areas.
• Established a network of 40 rural selling agents in top 40 potential districts for mopeds.
• Successfully appointed a network of 10 exclusive dealers in rural areas for selling mopeds.
• Successfully initiated retail finance programs from existing TVS dealers to tap into low income households.
• Made XL 100 (TVS moped) fastest growing 2W brand in Bangladesh.
• Established strategic partnerships with Atlas Bangladesh (Gov. of BD org.) and e-Cab to push mopeds into primary schools and e-Commerce companies respectively.
• Created and handled an exclusive team for market development for mopeds.

Apr 2018 – Mar 2019 · 11 mos

• Deliverables
• Directly responsible for managing 2 W business in Bangladesh with turnover of $50 million
• Responsible for achievement of sales target and market share growth in Bangladesh.
• Forecasting and planning of sales objectives and targets
• Identifying and establishing new business development opportunities
• Responsible for product positioning and product pricing
• Establishing new network and upgrade existing network with dealers and distributors
• Understanding of Bangladesh market and timely feedback to company ( incl. market research)
• Handling both distributor and dealer teams across 2W in sales and marketing
• Implement and Conduct ATL and BTL promotional campaigns in Bangladesh
• Liaison with local Governments, NGO's (TMSS) for retail finance.
• Managing the P&L accounts of the dealers and improving dealer productivity.
• Achievements-
• Increased TVS market share from 20% in April 2018 to 23.5% in March 2019.
• Achieved breakthrough in festival sales and corporate sales in FY 2018-19.
• Formed an additional 20 dealers to the existing TVS dealer network.
• Developed a dealer matrix to rate dealers quarterly in order to improve dealer productivity.
• Improved profitability of top 100 dealers by 2X by focusing on dealer productivity , tie up with CSP's and PGM's for parts distribution , proper credit allocation and model wise stock rotation.
• Introduced 4 new products in different segments based on customer insights.
• Created and monitored successfully model wise BTL activities at the dealer level.
• Successful sponsorship of Bangladesh Premier League 2019 leading to an increased brand visibility of TVS.