Anju Victor

Digital Marketing Specialist

Tamil Nadu, India8 yrs 3 mos experience

Key Highlights

7+ years of experience in B2B marketing operations.
Expertise in marketing automation tools like Marketo and Salesforce.
Proven track record in campaign optimization and lead nurturing.

Stackforce AI infers this person is a Marketing Operations Specialist with expertise in MarTech and SaaS industries.

Contact

Skills

Core Skills

Marketing AutomationLead ManagementEmail Marketing SoftwareLead NurturingCustomer Service

Other Skills

ABMAnalytical SkillsCustomer Journey MappingSalesforce ReportingAttribution ModelingMarketing Campaign ManagementA/B TestingEmail deliverabilityPerformance MetricsGrowth StrategiesCross-team CollaborationProblem SolvingData ManagementAutomationCommunication

About

As a results-driven Marketing Operations and Analytics Specialist at Socure, I bring 7+ years of experience transforming B2B marketing performance through data-driven strategies. Leveraging expertise in Marketo, Salesforce, and 6Sense, I specialize in campaign optimization, lead nurturing, and conversion rate enhancement. Committed to fostering creativity, collaboration, and innovation, I empower teams with marketing automation and analytics solutions. Currently advancing my strategic insights through MBA studies at UWA and IIMK, I am passionate about leveraging cutting-edge tools to drive measurable results.

Experience

8 yrs 3 mos

Total Experience

1 yr 6 mos

Average Tenure

6 mos

Current Experience

Chargebee

Marketing Operations Excellence Lead

Dec 2025 – Present · 6 mos · Remote

Socure

2 roles

Marketing Operations Lead

Mar 2025 – Dec 2025 · 9 mos · Madurai, Tamil Nadu, India · Remote

Senior Marketing Operations and Analytics Specialist

May 2023 – Mar 2025 · 1 yr 10 mos · Madurai, Tamil Nadu, India · Remote

Improved database accuracy through data hygiene, enhancing marketing quality.
Launched a Subscription Preference Center, reducing unsubscriptions and providing insights for retention.
Established a lead routing system and SLA dashboard, improving timely lead engagement

ABMAnalytical SkillsCustomer Journey MappingLead ManagementMarketing AutomationSalesforce Reporting+8

Freshworks

2 roles

Marketing Operations Specialist

Promoted

Apr 2022 – May 2023 · 1 yr 1 mo

Improved trial user engagement by identifying and addressing issues in the trial experience.
Worked with the team to develop a machine learning-driven lead scoring model within FreshCRM, resulting in higher lead conversion rates and increased engagement.
Increased email engagement by implementing a scalable nurturing module.

Analytical SkillsA/B TestingAutomationCommunicationEmail Marketing SoftwareDecision Making+9

Marketing Operations Associate

Oct 2020 – Apr 2022 · 1 yr 6 mos

Lead email marketing initiatives that accounted for 50% of event registrations.
Increased qualified leads (MQLs) through enhanced nurturing sequences.
Enhanced email engagement by analyzing open and click rate data, and identifying optimal send times for different regions to boost interaction.

Marketing AutomationLead NurturingAnalytical SkillsProblem SolvingCampaigns

Din engineering services

Marketo Technical Support Consultant

Aug 2019 – Oct 2020 · 1 yr 2 mos · Noida · On-site

Provided Tier-3 technical support to Marketo clients, achieving a 97% customer satisfaction score.
Acted as the primary escalation point for complex issues, ensuring quick resolutions and high service standards.
Offered feedback on marketing program configurations, reducing setup-related support requests.

AutomationMarketing programsCascading Style Sheets (CSS)Microsoft ExcelEmail Marketing SoftwareMarketing Automation+6

Movate

Marketo Technical Support Engineer

Oct 2018 – Aug 2019 · 10 mos · Chennai Area, India · On-site

Provided Tier 1 support for Marketo Engage, achieving a 95% CSAT score.
Resolved Salesforce errors, enhancing system integration and user workflows.
Addressed deliverability issues for Marketo clients, improving email performance and reducing support tickets.

AutomationMarketing programsCascading Style Sheets (CSS)Email Marketing SoftwareMarketing AutomationCustomer Service+5

Ust global

Software Engineer

Nov 2016 – Jun 2017 · 7 mos · Thiruvanthapuram

Enhanced existing code to meet contemporary development standards, improving functionality.
Acquired practical experience in HTML, CSS, and JavaScript (JScript) for creating user interfaces.
Finished a three-month training program in C#, .NET and SQL, which broadened my programming skills and culminated in developing a campus interview login portal as a final project.
Developed a thorough understanding of U.S. healthcare systems and relevant policies and laws related to Personally Identifiable Information (PII).

Cascading Style Sheets (CSS)CommunicationMicrosoft Office.NET FrameworkC programHTML