Ankana Ghoshal

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 6 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Expert in data-led content ecosystems across multiple industries.
Proficient in AI-enabled content automation and workflow optimization.
Skilled at leading cross-functional teams to achieve business goals.

Stackforce AI infers this person is a Fintech and Gaming content strategy expert with a strong focus on data-driven marketing.

Contact

ankana.dgp@gmail.com LinkedIn

Skills

Core Skills

Content StrategyCross-functional Team LeadershipUser Experience WritingContent WritingDigital Marketing

Other Skills

A/B testingAI toolsAdvertisingB2B MarketingBehavioral InterviewingBlog MarketingBrochuresBusiness CommunicationsC++CommunicationContent AutomationContent DesignContent DevelopmentContent Management Systems (CMS)Content Marketing

About

Content strategy leader with 7 years of experience building scalable, data-led content ecosystems across fintech, gaming, SaaS, and publishing. Expert in owning the end-to-end content funnel: from UX writing, brand storytelling, and SEO to content governance, analytics, and performance optimization. Skilled at leading and mentoring cross-functional teams (Product, UX, Design, Legal, Marketing, CX) to align content with business goals, data insights, and brand voice. Adept in AI-enabled content automation, workflow optimization, and A/B testing to deliver measurable impact across channels. Proficient with tools like ChatGPT, Gemini, Notion, SEMrush, Ahrefs, Google Analytics, HubSpot, and Figma, leveraging them to drive growth, engagement, and operational excellence.

Experience

6 yrs 6 mos

Total Experience

1 yr 7 mos

Average Tenure

1 yr 9 mos

Current Experience

Fi

Manager (Content Editor)

Sep 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

Directed multi-channel editorial and social media campaigns across Instagram, YouTube, LinkedIn, and Twitter, driving awareness and engagement for key financial products
Led social-first content strategies in collaboration with agencies, influencers, and partner banks, ensuring platform-native storytelling that deepened brand recall and user engagement.
Drove organic traffic and product engagement through SEO-led blog, web, and in-app content initiatives.
Partnered with Product Managers, Designers, Developers, and Legal teams to shape the in-app and onboarding narrative, improving user trust and conversion consistency.
Defined editorial calendars and content playbooks for social, email, and push campaigns, enabling cohesive storytelling across touchpoints.
Introduced AI-driven workflows that streamlined production, reduced turnaround times, and accelerated go-to-market readiness.
Managed and coached a cross-functional team of writers, designers, and social media specialists—enhancing editorial quality and efficiency through structured feedback and mentorship.
Designed and deployed AI-based content frameworks and reusable templates with creative and tech teams, ensuring scalability and consistency across campaigns.
Spearheaded A/B testing and data-driven experimentation to optimise content variants, strengthen purchase intent, and boost engagement across marketing channels.

Cross-functional Team LeadershipContent StrategySEOContent MarketingAI tools

Playsimple games

2 roles

Senior Content Writer

Promoted

Mar 2024 – Aug 2024 · 5 mos · Bangalore Urban, Karnataka, India

● Produced narrative and UX content used by 500K+ DAUs, improving session time by 15% and onboarding by 21%
● Scaled from writer to senior strategist, leading A/B testing, content vision, and team execution for 10+ gaming titles
● Spearheaded global campaigns and PR initiatives across 5+ markets, increasing retention and CTRs
● Drove AI-led creative workflows (GPT, Midjourney) to streamline campaign production, cutting manual effort by 50% and costs by 35%
● Conducted user interviews and behavioral analysis to refine player experience and shape data-informed, high-impact content strategies

A/B testingContent StrategyUser Experience WritingAI tools

Content Writer

Feb 2022 – Mar 2024 · 2 yrs 1 mo · Bangalore Urban, Karnataka, India

▪ Was responsible for making daily themed crosswords depending on the target audience (North America, GB)
▪ Skilled at copy writing, auto pop-ups, curating header content
▪ Handled trivia-based quest content
▪ Successfully ran content exporting using Python-based scripts
▪ Part of several spec-writing process to better explain game features and innovations across teams
▪ ⁠Worked on multiple in-game features to boost monetization, retention, and other key metrics
▪ ⁠Proof-read, updated, and edited in-game content like FAQs, Help Center, toasters, pop-ups, notifications
▪ Editing wordlist (like Coca) using Little Engine
▪ Worked with marketing and growth teams to come up with campaign creatives, quirky notifications, in-app notifications, social media materials, and more
▪ Closely worked with community relationship building teams to strengthen reach across Facebook, WhatsApp, and various social media platforms

Content WritingCopy EditingEditingPython

Moneyhop

Content Specialist

Sep 2021 – Jan 2022 · 4 mos · Bengaluru

Ideated and executed marketing campaigns that promoted the company’s products across digital channels.
Deep understanding of Google Ads, SEO, and performance marketing to balance brand presence with measurable growth.
Collaborated with design and digital teams to enhance website UX and manage content through WordPress and HTML.
Wrote high-performing website copy, social content, emailers, and ad creatives, aligned with business goals.
Planned and implemented SEO initiatives for improved reach, visibility, and actionable insights.
Strong in editing, proofreading, and maintaining brand consistency across communication touchpoints.
Created blogs and short-form content based on SEO keywords, market trends, and audience insights.
Produced integrated campaigns—videos, blogs, GIFs, and social media posts—to amplify partner and brand stories.
Managed social media presence across Instagram, LinkedIn, Facebook, Twitter, YouTube, WhatsApp, and Quora through structured content calendars and event-driven workflows.
Experienced with tools like Ubersuggest, JIRA, HubSpot, and proficient in backlink audits and PR coordination.

SEOContent WritingDigital Marketing

Cioreview

Content Writer

Oct 2019 – Sep 2021 · 1 yr 11 mos · Bangalore Urban, Karnataka, India

Conducted client interviews across Europe, the USA, and APAC to understand business propositions and value narratives.
Managed multiple B2B and SaaS content projects, delivering high-quality magazine features and client stories.
Wrote and edited profiles, cover stories, and company features (550–2000 words) that highlighted clients’ products, services, and market positioning.
Copyedited, proofread, and restructured articles to ensure clarity, accuracy, and alignment with each client’s tone of voice.
Created research-backed narratives tailored to target audiences through deep understanding of industry trends and business goals.
Collaborated closely with clients, marketing teams, and subject matter experts (SMEs) to integrate feedback and finalize content.
Trained and mentored new writers on B2B storytelling, editorial style, and client communication best practices.
Supported leadership with presentations, meeting summaries, and documentation to streamline project communication.

Content WritingCopy EditingB2B Marketing