Ankit Kumar Khandelwal

Product Manager

Bengaluru, Karnataka, India9 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in product marketing.
Led initiatives resulting in significant revenue growth.
Strong cross-functional collaboration and leadership skills.

Stackforce AI infers this person is a Product Marketing Manager with expertise in EdTech and SaaS industries.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarket ResearchCompetitive AnalysisProduct LaunchCustomer Acquisition

Other Skills

Agile MethodologiesB2B MarketingBranding & IdentityBusiness AnalysisBusiness DevelopmentBusiness IntelligenceBusiness PlanningContent StrategyCopy EditingCross-functional CoordinationCross-functional Problem SolvingData AnalysisData ModelingData-driven Decision MakingDigital Marketing

About

Highly experienced Product Marketing Manager with over 10 years of experience in developing and executing go-to-market strategies, product positioning, messaging, and sales enablement. Proven track record of successfully launching and growing products in the technology & ed-tech industry. Strong leadership skills and ability to work cross-functionally with teams in product development, sales, and marketing. Identifying strategic product opportunities, leading product roadmaps, driving the go-to-market, launch, and growth marketing for products from cradle to grave. Specialization: - Product positioning and messaging Go-to-market strategy Market research and competitive analysis Product launch and adoption Team management and mentorship Strong written and verbal communication skills Proficient in Leadsquared, Salesforce, Marketo, and Google Analytics

Experience

9 yrs 7 mos

Total Experience

1 yr 11 mos

Average Tenure

4 yrs 6 mos

Current Experience

Institute of product leadership

3 roles

Product Growth Manager - Consultant

Dec 2024 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Product Growth Manager

Promoted

Feb 2023 – Apr 2024 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

Pioneered Product Marketing Initiatives: As the first Product Marketer at IPL, managed and optimized multiple products including the Product Management certificate programs and the Executive MBA program. Built and led the marketing team to drive these initiatives.
Revenue Growth: Spearheaded product positioning, messaging, and go-to-market strategies for IPL’s flagship product, leading to a 45% increase in annual revenue.
Cross-Functional Collaboration: Coordinated with product development, sales, and marketing teams to develop and implement comprehensive product launch plans, driving successful product adoption and customer satisfaction.
Market Research & Competitive Analysis: Conducted thorough market research and competitive analysis to identify industry trends and opportunities for product differentiation. Launched two new products based on this research, resulting in a 28% increase in annual revenue.
Sales Enablement: Developed competitive landscape insights and provided targeted sales training, enhancing the team’s ability to outperform competitors.
Product Training: Delivered extensive product training sessions to sales teams, significantly increasing sales productivity.
Consistent Messaging: Ensured cohesive product positioning across all touchpoints including landing pages, in-product experiences, YouTube, webinars, and more.

Product ManagementProduct MarketingGo-to-Market StrategyCross-functional CoordinationCompetitive AnalysisGrowth Hacking

Product Marketing Manager

Feb 2021 – Feb 2023 · 2 yrs · Bangalore Urban, Karnataka, India

Google AdwordsData-driven Decision MakingProduct LaunchStrategic Marketing ManagementDigital StrategyContent Strategy+3

Vastech solutions

Product Marketing Manager

Jun 2019 – Jan 2021 · 1 yr 7 mos · Bengaluru Area, India · On-site

Website Overhaul & Lead Generation: Redesigned the entire website’s UX/UI and content, resulting in a 20x increase in qualified leads.
Marketing Campaigns: Launched multi-channel marketing campaigns to educate prospects on “DLT Registration,” generating 700+ B2B leads and improving brand positioning.
Go-to-Market Strategies: Developed and executed go-to-market strategies for the SaaS API product “SandeshLive,” resulting in a 27% increase in annual revenue.
Sales Enablement: Established an internal knowledge bank and live channel for the sales team, improving the leads-to-demo ratio by over 55%.
Customer Success Programs: Built onboarding and nurturing programs to ensure new customer success and satisfaction.

Customer AcquisitionProduct MarketingCompetitive AnalysisGo-to-Market StrategyDigital Marketing

Visionrival

Product Marketing Manager

May 2017 – Jun 2019 · 2 yrs 1 mo · India · On-site

Conducted market analysis and competitive research to develop more consumer-friendly products.
Managed the entire product marketing lifecycle from strategic planning to tactical execution.
Developed sales materials, email templates, promotional videos, and print advertisements to support marketing and sales efforts.
Measure the reach of Marketing Campaigns and drive brand growth and loyalty

Product MarketingStrategic Marketing ManagementPMMMarket Research

The datacube softech

Digital Marketing Executive

Jul 2016 – Apr 2017 · 9 mos · Jaipur Area, India

+ Handling clients demand and ensuring that their hiring needs are fulfilled
+ Assisting the client in their branding and advising their exact space for branding their logo.
+ Handling Client escalations and ensuring for the account retention.
+ Client Management and Relationship building
+ Screens potential business deals by analyzing market strategies
+ Handling Team and Project and ensuring that Project had done within
Time Limit.
+ Creating a Digital Marketing Strategy and Provide Solution to
Implement
+ Manage in House Product News Portal RajasthanTimes.in (Product
Making web and App, Team Manage, Team Build, Digital Strategy
& Marketing)