Ankita Ghosh — Data Scientist
Lead Data Scientist with 6 years of experience in Marketing Analytics,Product Analytics, Data Exploration,Visualization, Insight generation, Machine Learning, Deep learning, End to end model building and deployment , monitoring and ETL. I graduated from NIT Durgapur in 2018 with a Bachelor's degree in Computer Science with 8.97 CGPA After that, I started my professional journey with MuSigma as a Data Scientist, working with a tech giant and a sports retailer on different usecases using analytics. Got the opportunity to work on : 1. Building scoring models and targeting framework using PCA and K means clustering 2.Building NLP based visualization framework using SQL ,Python and PowerBI 3. Using a Recommender system for A/B testing email campaign using Python,SQL and Excel 3. Real time Tableau dashboard using Snowflake sql Recieved a spot award for handling multiple projects simultaneously. After that worked with Synchrony Financial helping the paid media team building automated dashboards with tableau,SAS and Excel. Received 2 Shooting star awards for understanding customer pain points and going above and beyond. After that worked with Adobe inc. I led the web analytics dept for student and SMB segment within creative cloud. 1. Worked on 20+ A/B testing campaigns on power analysis, KPI creation, impact measurement,Financial impact projection bringing in incremental $XM annually Currently working as an AVP - Marketing Analytics, leading the A/B testing domain bringing in $XXM incremental impact annually.Here, 1. I designed an A/B testing campaign for a GEN AI Based search engine based on LLM and recommender system,which delivered X% higher engement and X% higher sales 2. Led 200+ AB testing campaigns,figuring out the confounders and worked on improving overall SYF marketplace experience finding out customer pain points Received 3 Outstanding star award for strategizing winning campaigns. Developed unique experience and business understanding in Marketing and Finance and tools e.g. SQL,Python,Tableau,Machine learning ,Deep learning, Forecasting, classification,GEN AI. I also have an Youtube Channel to share real world problem solutions in Data Analytics/Science and Engineering. A big believer of #learningbydoing. Feel free to follow the channel 'The Data Couple'
Stackforce AI infers this person is a Data Scientist specializing in Marketing Analytics and A/B Testing within the Fintech and SaaS industries.
Location: Bengaluru, Karnataka, India
Experience: 7 yrs 9 mos
Skills
- Data Analysis
- A/b Testing
- Data Science
- Career Counseling
- Machine Learning
Career Highlights
- Led 200+ A/B testing campaigns with significant impact.
- Received multiple awards for outstanding performance.
- Expert in Marketing Analytics and Data Science.
Work Experience
eBay
Senior Data Scientist (9 mos)
topmate.io
Analytics Mentor (1 yr 8 mos)
The Data Couple
Content Creator (1 yr 10 mos)
Synchrony
AVP-Digital Analytics (2 yrs 7 mos)
Senior Analyst (1 yr 3 mos)
Adobe
Web & Data Science Analyst (1 yr 6 mos)
Mu Sigma Inc.
Data Scientist (1 yr 8 mos)
Fleapo Corporation
Web Developer Internship (1 mo)
Education
Bachelor of Technology (B.Tech.) at National Institute of Technology Durgapur
at Uttarpara Girl's high school
Secondary at Uttarpara Childrens' Own Home
