Anshika Mehrotra

Digital Marketing Specialist

Gurugram, Haryana, India6 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Expert in digital marketing and SEO strategies.
  • Proven track record in lead generation and campaign management.
  • Skilled in content creation across multiple platforms.
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on B2B and B2C strategies.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingLead GenerationContent WritingSeoContent MarketingSocial Media MarketingVideo Editing

Other Skills

Marketing AutomationIntegrated MarketingSocial Media ManagementAdvertising CampaignsInfluencer MarketingMarketing Campaign ManagementLanding PagesPay Per Click (PPC)Google AdsPaid Social MediaMicrosoft ExcelCommunicationCopywritingSearch Engine Optimization (SEO)Mobile Content

About

Born to Narrate Stories, Spark Conversations thus Creating Conversions. Reach me for detailed information and work-related queries. Here's a bit about my professional art. ★Use Paid/Social Ads/LinkedIn Ads, thus generating Quality Leads at lower CPC. ★Experienced SEO Content Writer and Digital Marketer. ★Social Media Savvy - LinkedIn, Instagram, Facebook, Twitter, Pinterest, YouTube, and Snapchat, among other trending apps. ★Hands-on experience in writing Blogs, Articles, Email Copies, Whatsapp Copies, Social Media Copies & caption, Website Content, Landing Page Writing, Posters, Banners, Google Ads, Product Descriptions, Video Content, etc. ★Decent knowledge of On-Page and Off-Page SEO. ★Good Designing Sense ★Proficient in Research and Marketing. ★Knowledge of News, Affiliate Marketing, B2B, Digital Marketing, Higher Education Insitutions, Study Abroad, Legal, Astrology, etc. Technical Expertise: Google Search Console, Google Analytics 4, GTM, Google Ads, Google My Business, SEMRUSH, CANVA, Meta Ads, Instagram Ads, WhatsApp Marketing, Figma, Audacity, Bitrix24, Privyr, 1PD OPS, Zapier, and Zoho. Overall hold 7 Years Industry Experience. For queries, mail me at anshika.massmedia@gmail.com.

Experience

6 yrs 3 mos
Total Experience
1 yr 6 mos
Average Tenure
2 yrs 5 mos
Current Experience

Synergy university international

Digital Marketing Manager

Jan 2024 – Present · 2 yrs 5 mos · Gurugram, Haryana, India · On-site

  • As Marketing Manager, I am responsible for leading integrated marketing initiatives to drive brand awareness, lead generation, and sales enablement for Study Abroad (B2B & B2C) services. I collaborated cross-functionally to plan campaigns, streamline marketing operations, and support revenue growth through data-backed strategies.
Marketing AutomationIntegrated MarketingLead GenerationSocial Media ManagementAdvertising CampaignsInfluencer Marketing+4

Self-employed

Freelancer

Oct 2023 – Dec 2023 · 2 mos

  • Handled B2B clients Social Media and Paid Ads
Google AdsPaid Social MediaDigital Marketing

Teerthanker mahaveer university, moradabad

Content Writer cum Digital Marketer

Nov 2021 – Sep 2023 · 1 yr 10 mos · On-site

Microsoft ExcelCommunicationCopywritingSearch Engine Optimization (SEO)Digital MarketingMobile Content+13

Rightful labs

2 roles

Executive (SEO and Content Writer)

May 2021 – Nov 2021 · 6 mos

Microsoft ExcelCommunicationProduct DescriptionsContent Management Systems (CMS)Content MarketingSearch Engine Optimization (SEO)+12

SEO Trainee

Jan 2021 – Apr 2021 · 3 mos

Microsoft ExcelCommunicationResearchOn-Page SEOCompetitive AnalysisWeb Analytics+7

Sslocallive

Social Media Marketing Manager

Apr 2020 – Jun 2020 · 2 mos · Moradabad, Uttar Pradesh, India

Microsoft ExcelCommunicationFacebook MarketingInstagram MarketingYouTube MarketingCanva+3

Whyfi

Content Writer

Jan 2020 – Feb 2020 · 1 mo · Bhopal Area, India

Microsoft ExcelCommunicationVideo ScriptsEnglishMicrosoft PowerPoint

Locallive

Video Editor, Copy Editor

Dec 2018 – Jun 2020 · 1 yr 6 mos · Moradabad, Uttar Pradesh, India

  • ★Edited Videos for the Daily Hunt and One India on Adobe Premiere Pro.
  • ★Moreover, run a column on the web portal as 'Gyaan Ki Peti'.
  • ★Edited copies for Digital Media.
Microsoft ExcelCopy EditingCopywritingAudacityAdobe Premiere ProWondershare Filmora+1

India tv (independent news service pvt ltd)

Intern

Aug 2017 – Sep 2017 · 1 mo

Microsoft Excel

Education

Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

Masters — Advertising and Public Relations

Jan 2019 – Jan 2021

Teerthanker Mahaveer University, Moradabad

Bachelors — Journalism and Mass Communication

Jan 2015 – Jan 2018

St. Mary's Senior Secondary School

Jan 2014 – Present

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