Anthony Mesa

Business Development Executive

Dallas, Texas, United States21 yrs 1 mo experience
Most Likely To Switch

Key Highlights

  • Over 15 years of experience in media services.
  • Proven track record in revenue growth and client retention.
  • Expertise in OTT and video streaming solutions.
Stackforce AI infers this person is a SaaS and media services expert with a focus on video streaming and OTT solutions.

Contact

Skills

Core Skills

Video StreamingOttConsultative SellingStreaming Media

Other Skills

Enterprise SoftwareSaaSDigital MediaContent DeliveryWeb VideoContent Distribution NetworksSolution SellingOnline Video StrategyLive Video StreamingCloud ComputingStrategic PartnershipsManagementMobile Content ManagementBusiness DevelopmentLeadership

About

Market-focused senior leader with 15+ years of experience cultivating relationships and closing multi-million dollar deals in the video distribution and media services arena. Reputation as a strategist capable of penetrating new markets, developing sales teams, and exceeding client and partner expectations. Proven expertise with Saas-based, cloud-centric business models. Excellent verbal and written communicator, comfortable interacting at all levels of an organization. Egalitarian leadership style that influences cross-functional team cooperation in pursuit of corporate goals. ● Revenue Growth ● Client Retention ● Account Growth ● Relationship Building ● Negotiation ● Value Selling ● Planning & Forecasting ● Territory Expansion ● Cross-Functional Teams ● Coaching & Mentoring ● Analytics & Reporting ● Digital Rights Management

Experience

21 yrs 1 mo
Total Experience
2 yrs 9 mos
Average Tenure
8 yrs 3 mos
Current Experience

To the new

Director of Sales

Aug 2025Present · 9 mos

Cineverse matchpoint

Director of Sales

Nov 2024Jun 2025 · 7 mos

Evergent technologies inc.

Sales Director

Mar 2024Nov 2024 · 8 mos

Viewlift

VP of Sales

Mar 2018Jan 2024 · 5 yrs 10 mos · Los Angeles, California

  • Awarded Top 25 Sales Executive for 2023 (The Software Report)
  • As Vice President of Sales, my primary responsibilities are:
  • Ensure the company's business expansion into North American markets in the OTT industry.
  • Develop a clear vision and strategy for all revenue-generating activities, including sales, marketing, business development. Focus on expansion of business in new industry segments. Develop and own Viewlift’s go-to-market strategy in North America.
  • Direct revenue forecasting activities and set performance goals accordingly. Manage a consistent pipeline and forecasting methodology.
  • Take ownership and accountability for all revenue targets and sales projections in North America. Ensure sales, marketing and business development strategies are capable of exceeding aggressive revenue targets and projections.
  • Systematically utilize experimentation and data to identify what works and what doesn’t, identifying and tracking KPIs, and adjusting all revenue generating efforts accordingly.
  • Drive solutions with the engineering and product teams to optimize our ability to generate more revenue from and improve customer retention. Establish and maintain executive relationships with key customers and prospects.
Consultative SellingStreaming MediaOTTEnterprise Software

Matrix ott consulting

Video Streaming Consultant (Owner) - web, mobile, OTT

Feb 2018Present · 8 yrs 3 mos · Dallas, Texas, United States

  • I help broadcasters, media/entertainment, and digital media companies solve mission-critical revenue, workflow, and technical challenges related to VOD and linear/live video streaming by providing enterprise-grade video distribution and monetization solutions for web, mobile, OTT, technical audits for existing and/or future video streaming and content workflows, OTT platform insights, and streamline a path to increase video streaming revenues and audience acquisition.
Video StreamingOTTEnterprise Software

Zype

2 roles

Director of Sales

Promoted

Jun 2017Feb 2018 · 8 mos

  • Drove new customer acquisitions of Zype’s SaaS OTT video distribution platform by prospecting for new customers, establishing relationships, conducting platform demos, and closing customers within SMB, mid-market, and enterprise markets.
  • Zype is the cloud video distribution service for OTT that makes it easy for content owners to connect directly with their audiences on every screen.

Director of Channel Sales

Dec 2016Jun 2017 · 6 mos

  • Drove business development efforts by finding, evaluating, and establishing new channel and/or partner relationships.

Self-employed

Independent Consultant

Jan 2016Dec 2016 · 11 mos

  • Working in the consulting role, spearheaded business development efforts to grow awareness of the Hola CDN brand and boost the service’s revenues. Prospected potential partners, attracting them to the sales funnel.
  • ● Focused on targeting and acquiring contracts with Tier 1 media, entertainment, gaming, and enterprise companies that value seamless streaming. Pitched solutions for video acceleration, securing highly profitable deals, and setting direction for further expansion.

Verizon

Sr. Business Development

Nov 2014Nov 2015 · 1 yr · Greater Los Angeles Area

  • Drove business development, piloting new account acquisition in enterprise and media markets as well as growth of revenues generated from loyal clients.
  • Identified, researched, and analyzed emerging industry trends and markets related to CDN, web application firewall, DDoS, and web and mobile video services, adapting prospecting, pitching and deal closing strategies accordingly.

Limelight networks

2 roles

Sales Manager- Digital Media and Gaming

Jan 2012Jul 2014 · 2 yrs 6 mos

  • Managed team of high-performing sales professionals focused on digital media, entertainment, and gaming companies within the US. Focused on new acquisition and serving underserved accounts for CDN, Cloud Storage, and Video Platform solutions.
  • Sold largest Online Video Platform (OVP) deal to Alloy Media at that point in Limelight's history in the amount of $600K substantiating Limelight as a player in the OVP market.
  • Contributed to the team sales efforts in achieving $10.5MM in sales. Closed lucrative deals with Alloy Media, NASA, InTouch Ministries, Tastytrade and other major players in various niches.
  • Contributed $4M in sales for Limelight Video Platform and Mobility solutions.
  • Trained and mentored direct reports on CDN, Cloud Storage, Acceleration Services, SaaS Video Platform solutions, and Value-Selling methodology.
  • Improved employee capabilities along with overall performance metrics by developing and introducing weekly training program for all sales, account management, and account development personnel.

Sr. Sales Executive - Strategic Accounts

Jun 2008Dec 2011 · 3 yrs 6 mos

  • Focused on acquiring new Enterprise and Fortune 500 business.
  • Closed $3.5 million dollar deal with one of the largest IPTV companies in Europe.
  • Closed over 100% of plan 2009-2011 (135%, 101%, 105%)
  • Responsible for managing and maintaining strategic channel relationship with Bestel including all new business within the Mexico market. Grew channel sales to over $1M in first year and over $2M in 2nd year. Key deals included Milenio.com, La Presidencia de la Republica de Mexico, Universal, and Televisa.
  • As a strategic contributor to company success, was hand-picked by executive management to join “Band of 50”, and helped shape the future direction for Limelight by sharing and discussing ideas for enhancements across product, culture, operations, engineering, and goal-setting as a member of this elite group.

Techfinders

Senior Technical Recruiter

Sep 2007Jun 2008 · 9 mos

Apollo group, inc.

Counselor

Jan 2004Jan 2007 · 3 yrs

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