Anupam Rajlani

Associate Consultant

New Delhi, Delhi, India15 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in delivering data-driven marketing technology solutions.
  • Proven track record in leading cross-functional teams.
  • Strong background in optimizing product delivery and user engagement.
Stackforce AI infers this person is a FinTech and MarTech expert with strong product management and data analysis skills.

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Skills

Core Skills

Product ManagementData AnalysisAgile MethodologiesBusiness AnalysisSoftware Development

Other Skills

Problem SolvingAdobe AEPSFMCAWSGCPAzurePresentationsServant LeadershipQlikSenseOral CommunicationOracle PL/SQLUnix scriptingPL/SQLCloud provisioning toolsSystems Thinking

About

Product Owner working at the crossroads of marketing technology, data, and product delivery in FinTech domain.I have worked and delivered in environments where strategy meets execution defining the why, aligning cross-functional teams on the how, and delivering measurable business impact.My forte includes MarTech systems, data products, and customer engagement platforms, products that turn raw data into actionable insights. Over the years, I’ve partnered with global stakeholders, engineering, and analytics teams to ship systems that optimize marketing campaigns, enhance user segmentation, and accelerate go-to-market execution.I bring a mix of technical fluency SQL, Python, GCP, AWS and product leadership , ensuring delivery velocity, data accuracy, and customer experience remain at the centre of every sprint.

Experience

15 yrs 11 mos
Total Experience
3 yrs 11 mos
Average Tenure
4 yrs 6 mos
Current Experience

Genpact

Principal Consultant

Nov 2021Present · 4 yrs 6 mos · Gurugram, Haryana, India · Hybrid

  • Leading cross-functional engineering teams in the MarTech domain, delivering a large-scale marketing campaign and analytics platform for a global FinTech client. The system powers campaign orchestration, targeting, and measurement for millions of users across multiple product lines - credit cards, offers and consumer ecosystems.
  • Key Responsibilities & Outcomes:
  • Prioritised and managed backlog for a platform spanning Adobe AEP, SFMC, AWS, GCP, and Azure.
  • Partnered with Product teams in designing event taxonomy and data schemas for consumer and SMB profiles, improving data quality accuracy by 28% and reducing redundant event calls by 35%.
  • Streamlined campaign creation workflows using Boomi & GCP-BQ integrations, reducing launch turnaround.
  • Managing 4 agile engineering squads (Java, UI/UX- React & Node.js, Data engg - Python) across multiple time zones to maintain 95% sprint delivery adherence.
  • Collaborated in end to end Product backlog and delivery of Email Builder tool that automated and streamlined email, content, and workflow marketing processes.
Product ManagementProblem SolvingData Analysis

Sopra steria

Module Lead

Oct 2016Nov 2021 · 5 yrs 1 mo · Noida, Uttar Pradesh, India · Hybrid

  • Automotive Domain: Acted as Technical Scrum Master for BI Dashboard (QlikSense) implementation, providing near real-time performance insights; led a team of 10 developers and analysts, improving data visualization adoption by 40%.
  • Telecom Domain: Served as Scrum Master & Business Analyst for end-to-end Telecom Order Management System; optimized release cycles, reducing deployment time by 20%.
  • Banking Domain: Delivered taxation modules for a major German bank; aligned compliance workflows across 3 business units, ensuring zero audit observations.
  • Introduced Agile frameworks (Scrum, Kanban) across teams, improving sprint velocity by 18% and reducing defect leakage by 22%.
PresentationsServant LeadershipAgile MethodologiesBusiness Analysis

Tech mahindra

Senior Software Engineer

Dec 2013Oct 2016 · 2 yrs 10 mos · Noida, India · On-site

  • Led backend product delivery for Telecom applications, specializing in Oracle PL/SQL, Unix scripting, and data pipeline optimization.
  • Designed automation scripts that reduced manual data validation time by 30%.
  • Collaborated with cross-functional teams to transition legacy modules into microservices architecture.
Problem SolvingOral CommunicationSoftware DevelopmentData Analysis

Accenture

Software Engineering Analyst

May 2010Nov 2013 · 3 yrs 6 mos · Mumbai Metropolitan Region · On-site

  • As Software Engineer, contributed to enterprise-scale systems in Capital Markets and Retail domains.
  • Developed and optimized PL/SQL procedures improving system response times by 40% in generating regulatory and crystal reports for APAC region.
  • Worked with cross-functional business teams to automate reporting pipelines through Unix scripting and Cloud (Chef) provisioning tools and AWS
Problem SolvingOral CommunicationSoftware DevelopmentData Analysis

Education

Guru Gobind Singh Indraprastha University

Master of Computer Applications - MCA — Computer Applications

Jan 2006Jan 2009

Indira Gandhi National Open University

BCA — Computer Applications

Jan 2001Jan 2004

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