Anupama Bara

Product Manager

Bengaluru, Karnataka, India4 yrs 11 mos experience
Most Likely To Switch

Key Highlights

  • Expert in crafting impactful product marketing strategies.
  • Proven track record in launching successful SaaS products.
  • Strong blend of creativity and analytical skills.
Stackforce AI infers this person is a Product Marketing Specialist in the SaaS and AI sectors.

Contact

Skills

Core Skills

Product MarketingProduct LaunchGo-to-market StrategyPeople ManagementEmployee RelationsBusiness Requirements

Other Skills

Business DevelopmentCompetitive AnalysisCopywritingE-mail campaignsEmployee EngagementEmployer BrandingEvent ManagementGrowth StrategiesHR AnalyticsHuman ResourcesHuman Resources Information Systems (HRIS)Market PlanningMarketing AnalyticsMarketing CampaignsMarketing Management

About

I’m a product marketer who loves the challenge of bringing ideas to life and scaling them with real, measurable impact. My journey has taken me into the heart of SaaS and AI, where I’ve had the thrill of crafting launches, building growth engines, and creating stories that turn products into must-haves. I thrive at the intersection of creativity and analytics. Whether shaping a GTM strategy, simplifying complex features into crisp, user-focused messaging, or rolling out campaigns that actually get people talking, I aim to make tech feel human and accessible. From launching AI-driven video tools to driving adoption and retention in dynamic teams, what excites me most is seeing real users find real value, then sharing their stories with the world. Throughout my experiences, I’ve produced everything from landing pages and newsletters to full-scale webinars and customer success packs. Each project has been another chance to learn, iterate, and deliver results that truly make a difference. I find energy in building with smart, passionate teams and jumping into hands-on roles that let me blend strategic thinking with creative execution. If you’re passionate about crafting standout products, eager to reimagine digital growth, or simply enjoy a good marketing brainstorm over coffee, feel free to share your thoughts in a text!

Experience

4 yrs 11 mos
Total Experience
1 yr 2 mos
Average Tenure
2 yrs
Current Experience

Animaker inc.

Product Marketing Manager

Jun 2024Present · 2 yrs · Bangalore Urban, Karnataka, India · Remote

Product MarketingProduct LaunchProduct StoriesPLGPMMCompetitive Analysis+5

Frappe

Product Marketer

Oct 2022Mar 2024 · 1 yr 5 mos

Product StoriesProduct ServiceEvent ManagementGo-to-Market StrategyProduct LaunchMarket Planning+13

Mason

People Operations Manager

Apr 2022Aug 2022 · 4 mos · Bengaluru, Karnataka, India

Process ImprovementEmployee EngagementRecruitingHR AnalyticsPeople Management

Deepsource

Human Resources Generalist

Feb 2021Apr 2022 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

Employee EngagementTechnical RecruitingEmployee RelationsSuccession PlanningPolicy DevelopmentHuman Resources Information Systems (HRIS)+5

Cerebro kids - the financial literacy academy

Human Resources

Dec 2020Jan 2021 · 1 mo

  • Handled the full-recruitment cycle for the sales position for the brand new segment under Cerebro Kids products specific for the B2B market.
  • Led the post-hiring efforts for a smooth onboarding experience for new hires.
  • Scouted potential sales talent and created a talent pipeline for future hiring requirements.

Amar ujala limited

Product Management

Sep 2020Oct 2020 · 1 mo · Delhi, India

Acko

Product Marketing - Strategic Partnerships

Sep 2019May 2020 · 8 mos · Bangalore

  • Processed business data into insights to strategize data driven solutions for the partnerships department
  • Analysed monthly operational performance with business partners(Zomato,RedBus, Rapido,OYO,Lendingkart)
  • Improve the product offering to minimize need-gap barrier to overcome customer pain points
  • Conducted a detailed research for various insurance offerings in the market for new product development
  • Generated leads for prospective Parametric Insurance Partnership deals

Fied iim kashipur

Media Content Executive

Jun 2019Jun 2019 · 0 mo · Kashipur Area, India

CopywritingBusiness Requirements

Flywidus

Management Intern

Apr 2019May 2019 · 1 mo · Mumbai Area, India

Mobcast innovations

Live Project on Competitive Intelligence

Nov 2018Dec 2018 · 1 mo

Business Requirements

Kontresind consulting

Market Research Intern

May 2017Jul 2017 · 2 mos · Jamshedpur Area, India

Business Requirements

Apeejay oxford bookstores private limited

Marketing Intern

Oct 2015Nov 2015 · 1 mo · Kolkata Area, India

Business Requirements

Education

Indian Institute of Management Kashipur

Master of Business Administration - MBA

St. Xavier's College (Autonomous), Kolkata

B.Com — Marketing Management

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