Anurag Bidwai

Digital Marketing Specialist

Nagpur, Maharashtra, India6 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Generated 500+ qualified leads monthly.
Awarded 'Most Dedicated Performer of the Year'.
Expert in B2B and B2C lead generation strategies.

Stackforce AI infers this person is a performance marketing expert specializing in lead generation for B2B and B2C sectors.

Contact

Skills

Core Skills

Performance MarketingLead GenerationMarketing StrategyDigital Marketing

Other Skills

Search Engine Optimization (SEO)Google AdsMeta AdsLinkedInOnline AdvertisingDigital MediaFacebook AdsInstagram AdsPaid Social MediaDigital Marketing AnalyticsMarketing AnalyticsBusiness AnalyticsStrategic ThinkingFacebook MarketingSocial Media Optimization (SMO)

About

I help brands grow through data-driven performance marketing — turning ad spend into qualified pipeline. With 3+ years in digital marketing, I currently lead the marketing function at Shinex Mosaics as Deputy Marketing Manager, where I oversee multi-platform campaigns across Google Ads, Meta Ads, and LinkedIn — consistently generating 500+ qualified leads per month while improving ROI and reducing cost-per-lead. What I bring to the table: Full-funnel B2B & B2C lead generation strategy Google Ads & Meta Ads campaign management (Search, Display, Reels, Stories) A/B testing, CPL optimization, and performance analysis LinkedIn marketing and outreach for enterprise & mid-market accounts CRM & WhatsApp-based lead nurturing workflows Market research, competitor analysis, and strategic planning I was recognized as the "Most Dedicated Performer of the Year" at Shinex Mosaics and played a key role in driving the brand's digital presence under the Made in India & Vocal for Local initiatives. Currently open to conversations around senior marketing roles, consulting opportunities, or performance marketing collaborations. 📩 Reach me at bidwai8421@gmail.com or connect directly here.

Experience

6 yrs 7 mos

Total Experience

3 yrs 3 mos

Average Tenure

3 yrs 6 mos

Current Experience

Shinex mosaics

2 roles

Deputy Manager

Promoted

Oct 2024 – Present · 1 yr 7 mos

Lead end-to-end performance marketing across Google Ads, Meta Ads, and LinkedIn, driving 500+ qualified B2B & B2C leads/month
Reduced cost-per-lead (CPL) through continuous A/B testing, audience segmentation, and bid strategy optimization
Built and managed WhatsApp + CRM lead nurturing workflows, improving lead-to-opportunity conversion
Spearheaded brand campaigns under the Made in India & Vocal for Local initiatives, expanding digital reach
Collaborated closely with the sales team to align marketing funnels with revenue targets
Awarded "Most Dedicated Performer of the Year" for outstanding execution and measurable business impact

Search Engine Optimization (SEO)Performance MarketingLead Generation

Assistant Manager

Nov 2022 – Oct 2024 · 1 yr 11 mos

Planned and executed lead generation campaigns across Google, Meta, and LinkedIn, contributing to consistent B2B sales growth
Optimized ad performance metrics — CTR, ROAS, and CPL — improving overall campaign efficiency
Conducted competitor analysis and market research to refine targeting and messaging
Managed social media marketing (Instagram, Facebook) for product promotion across B2B and B2C segments
Executed SEO activities including on-page and off-page optimization to improve organic rankings
Planned and promoted events through strategic digital campaigns

Search Engine Optimization (SEO)Online AdvertisingLead GenerationDigital Marketing

Unity enterprise

Digital Marketing Executive

Sep 2019 – Oct 2022 · 3 yrs 1 mo · Pune, Maharashtra, India · Remote

Managed paid and organic digital marketing campaigns for client accounts
Handled Facebook Ads, Instagram Ads, and Google Ads campaign setup and optimization
Supported lead generation, content marketing, and SEO activities
Built foundational expertise in performance marketing across diverse industries

Digital MediaSearch Engine Optimization (SEO)Digital Marketing