Apr 2018 – Aug 2018 · 4 mos

• Affle [NSE India: AFFLE] is a listed global technology company with a proprietary consumer intelligence platform that delivers user acquisitions, engagements and transactions through relevant end-to-end omnichannel marketing solutions. Its suite of #AdTech and #MarTech products aim to provide greater ROI and transparency for digital technology companies, commerce marketplaces, app developers and publishers through unique intent insights derived from behavioral signals, attribution and transactional data analysis.
• It's Enterprise BU enables:
• (i) end-to-end mobile solutions of any complexity for enterprises worldwide
• (ii) ad tech platform solutions for analytics, anonymized data marketing & monetization
• Visit: https://enterprise.affle.com https://enterprise.affle.com/markt www.mtraction.com

Aug 2017 – Mar 2018 · 7 mos

Nov 2015 – Aug 2017 · 1 yr 9 mos · Gurgaon

• Launched as a zero-commission, Offline to Online, hyperlocal marketplace markt.ooo pivoted towards a B2B model to enable large scale enterprises and retail chains for end-to-end commerce; with a specialisation on Offline to Online enablement. #O2O #Shopfront #Discovery #Payments #Logistics #Marketplace
• Recognised among the Top 10 Mobile Start Ups in India for 2016 by YourStory MobileSparks2016.
• Acquired by Affle and integrated into newly created Affle Enterprise vertical that focussed on enabling Enterprises for mobility, the product will grow under the "markt commerce" platform banner of Affle.

Apr 2013 – Oct 2015 · 2 yrs 6 mos

• Led India BU.
• Key Wins: App Growth for Amazon.in, OLX, TaxiForSure, Redbus.in, Monster Jobs, Guvera Music, Tata Motors, among others. Developed & deployed Affle's In App Analytics & Attribution platform that was used by businesses such as BookMyShow.

Mar 2012 – Mar 2013 · 1 yr

• Mobimasta was acquired by Affle, in partnership with D2C - the worlds first mobile advertising agency and part of the Dentsu Docomo group, to launch AD2C - thereby continuing Mobimasta's Mobile Marketing excellence journey.

Nov 2009 – Mar 2012 · 2 yrs 4 mos · Gurgaon, India

• Founded as one of India's first full service Mobile Advertising agencies and Technology solutions co, Mobimasta helped leading brands like Samsung, Adidas, Coca-Cola and several others drive unique mobile experiences. A complete Mobile Marketing enabler, we provided a gamut of cutting edge mobile technology services:
• Mobile Site Development & Management
• Games & Application Development (over J2ME, Android, iOS, Windows, Blackberry)
• Mobile Product Brochures
• Bluetooth Marketing
• Mobile based Augmented Reality (AR)
• Contests & Promotions management
• Mobile Media Campaign Strategy & Management
• Key Wins: Samsung, Yahoo, Aircel, Coca-Cola (Sprite), Wrigleys, IBM, NDTV. Mobile Marketing Association Awards - Gold, Bronze.

Apr 2008 – Nov 2009 · 1 yr 7 mos

• Delivered over 70% of the company's revenues supported by a cross functional team of 30+ members.
• Responsible for overall Business Growth & Operations of the Telecom Operator BU which involved Business Development, Revenues & Costs Management, Account Management, Product Management, New Product Development, Content Tie-Ups / Partnerships, Negotiations, Collections etc.
• Key Wins: Created & launched India’s first Mobile Social Network by an Operator (Bharti Airtel). Developed India's first HTML5 portal by an Operator (BPL Loop Mobile). Won the revamp of Samsung India's Content Portal - Samsung Fun Club. SMS & SIM Services across Airtel, Aircel, Tata Tele Services, BSNL, Uninor etc.

Jan 2007 – Mar 2008 · 1 yr 2 mos

• A joint venture between Italy's Buongiorno S.p.A and Japan's Mitsui Corporation, Buongiorno (B!) is a provider of technology solutions for the mobile media and cellphone entertainment industry. Atop the platform, B! provided a host of content services to operators and media companies, spanning multiple formats from Text, Imagery, Video to Gaming.
• As a business manager my role and responsibilities revolved around driving P&L for media accounts under my portfolio. The role presented a challenge in getting cross functional units of product, content and technology to work as a team to deliver innovative solutions and achieve revenue targets.

Mar 2005 – Jan 2007 · 1 yr 10 mos · Kolkata, India

• Bharti Airtel Limited is India’s leading Private Sector Telecom Operator with over 100 million customers & operations in all 23 telecom circles of India.
• Responsible for ideation & implementation of Marketing initiatives to ensure Usage and Revenues from existing Voice, Data & SMS VAS products + Timely New Product Development & implementation of Go To Market strategy for these products (Advertising, Pricing etc.) to impact revenues and enhance Innovative image of the brand.
• Involved collaborating with cross functional teams of Strategic Partners, IT, Technical, Revenue Assurance, Customer Service Delivery, Sales, & Marketing Communications to achieve objectives.

Aug 2002 – Aug 2003 · 1 yr · Kent, United Kingdom

• Camellia Plc, the world’s largest private tea producer, is an international business with interests in fields as diverse as Agriculture and Banking.
• Responsibilities centered around an account management role for B2B customers in Europe, in addition to special marketing projects.