Jan 2025 – Jun 2025 · 5 mos

• Creating and managing content in collaboration with cross-functional teams to drive knowledge-sharing across PortCos like Survey Monkey, Fish Bowl, Trellix and deliver business-critical insights on the internal knowledge management platform (Salon).

Jul 2023 – Jan 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• Ideating external and internal communication strategies in collaboration with leadership and marketing teams
• Creating high-quality SEO-optimised content to drive marketing initiatives, including, press releases, blogs, webinars, events, case studies, proposals, whitepapers, brochures, advertisements, video scripts, ad campaigns, newsletters, etc. Successfully improved site rankings and increased organic traffic by 60%
• Devising and executing comprehensive employer branding and employee engagement campaigns

Mar 2022 – Jul 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• Developed content across all marketing channels, including social media, email marketing campaigns, and company websites
• Managed social media content creation and distribution across platforms like YouTube, Instagram, LinkedIn, Twitter, and Facebook
• Preparation and distribution of press releases and announcements - communicating to the public, media, key stakeholders and partners through social media platforms, newsletters, presentations and annual reports
• Strengthened thought leadership externally through publicity, leadership forums and press conferences
• Worked with external partners and agencies to deliver shared business objectives – media events, partnerships and development programs, joint publicity coverage

Aug 2021 – Mar 2022 · 7 mos · Bengaluru, Karnataka, India · On-site

• Developed 400+ SEO-friendly content on beauty, fashion & lifestyle, women’s health and childcare
• Designed social media strategies for Momjunction.com and Stylecraze.com, significantly boosting followers, engagement, and revenue by 40%
• Collaborated on sponsored content, affiliate marketing product reviews, and campaigns with outreach partners, enhancing backlinks, revenue, and brand partnerships. Proven record of increasing readership by 50% within one year

Jul 2018 – Jan 2019 · 6 mos · Bengaluru, Karnataka, India · On-site

• Served as the primary point of contact for industry media (ex. business, marketing, HR) and government
• Managed communications and client relationships, enhancing PR and brand visibility for member companies through platforms such as townhalls, leadership connects, media interviews, social media platforms
• Facilitated workshops, webinars and seminars on diverse topics like sexual harassment prevention, health, workplace rights awareness, career development and financial training for women
• Played a crucial role in event concept ideation and execution - including serving as Master of Ceremonies at significant events and leadership conclaves, sourcing and securing venues, vendors (caterers, decorators) and equipment rentals
• ◊ Event Highlights ◊
• ➣CII-IWN Annual Leadership Conclave "Innovation through Inclusion"
• ➣Stakeholders' Consultation on Maternity Benefits and Fixed Term Employment with the Government of Karnataka

Jun 2016 – Jul 2021 · 5 yrs 1 mo

• Directed content creation for Astro79.com and Woman79.com, focusing on SEO-optimized articles on topics like dating and relationships, health, horoscopes, beauty and lifestyle
• Wrote over 600 blogs for the website
• Managed social media strategies & posts and daily content for platforms such as Instagram and Facebook to increase traffic by over 45%
• Supervised client collaborations, trained and managed a team of interns for content development and marketing initiatives to increase revenue by 30%