Anwar N

Product Manager

Chengalpattu, Tamil Nadu, India4 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in product marketing for B2B and B2C sectors.
Proficient in leveraging data insights for strategic decisions.
Experienced in creating engaging digital content and campaigns.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in EdTech and Healthcare sectors.

Contact

Skills

Core Skills

Product MarketingSocial Media MarketingMarket AnalysisDigital Marketing

Other Skills

AdvertisingBloggingBrand DevelopmentBusiness DevelopmentBusiness ReviewsBusiness StrategyC (Programming Language)C++Campaign ExecutionCompetitive AnalysisContent CreationContent WritingCreative Content CreationCreative WritingCustomer Retention

About

Hi, I’m an Electrical and Electronics Engineer who loves combining technology, marketing, and data to make smarter decisions. I started out freelancing, developing skills in programming, web development, and digital marketing that now help me build effective marketing strategies. At Zoho, I work as a Product Marketer for two very different products: TrainerCentral, a B2C platform changing online learning, and Zoho for Healthcare, a B2B solution serving healthcare organizations. My role blends competitor research, social media campaigns, blog writing, video content creation, landing pages, and webinars to connect with customers and drive growth across both markets. I also use data insights regularly to shape strategies and improve results. Outside work, I enjoy creating useful tools and contributing to WordPress open source projects, which keeps me connected to my technical side and always learning. When I’m not working, you’ll find me binge-watching anime, flipping through comic books, or diving into a good book. I’m here on LinkedIn to connect with other professionals, share ideas, and keep growing personally and professionally.

Experience

4 yrs 7 mos

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 3 mos

Current Experience

Zoho

2 roles

Product Marketer

Promoted

Nov 2024 – Present · 1 yr 7 mos

In my current role as a Product Marketer at Zoho, I manage marketing initiatives for two distinct products: TrainerCentral (B2C) and Zoho for Healthcare (B2B). At TrainerCentral, I focus on customer retention, crafting strategic social media campaigns, impactful customer communications, engaging newsletters, customer case studies, persuasive landing pages, and insightful webinars to foster strong brand loyalty. For Zoho for Healthcare, I specialize in creating targeted blog content, producing industry-specific social media videos, and implementing effective social media marketing strategies aimed specifically at healthcare professionals and organizations. My expertise spans both consumer and business-to-business marketing, enabling me to create innovative strategies that drive growth, strengthen customer relationships, and deliver significant value.
Key Responsibilities:
Expert competitor analysis and market research across B2C and B2B segments
Strategic customer retention initiatives and relationship management
Targeted social media marketing and engaging content creation
Development of customer case studies, newsletters, and persuasive communications
Organization of community events and webinars
Crafting specialized blog content and video production for Zoho for Healthcare
Creating engaging blog content, landing pages, and webinars for TrainerCentral

Product MarketingSocial Media MarketingContent CreationMarket ResearchCustomer Retention

Marketing Analyst

Mar 2022 – Present · 4 yrs 3 mos

In my role as a Marketing Analyst at TrainerCentral, I strategically identified market opportunities through rigorous competitor analysis, driving growth and brand positioning. I successfully managed and implemented targeted social media campaigns, created compelling social media advertisements, and produced engaging video content, significantly enhancing brand visibility and audience engagement. Additionally, I authored high-quality blog content, created persuasive landing pages, conducted insightful webinars, and delivered compelling presentations.
Key Responsibilities:
Comprehensive competitor analysis and market intelligence
Strategic development and execution of social media campaigns
Crafting targeted social media ads and engaging video content
Authoring insightful blog content
Developing persuasive landing pages
Conducting informative webinars
Delivering persuasive presentations to stakeholders