Jun 2020 – Jan 2021 · 7 mos · Gurgaon, Haryana, India

• Owned customer acquisition modules and login/signup funnels for the Desktop, m-Site, Android and iOS Applications of the largest Indian e-commerce player in beauty. Responsible for product roadmaps, feature scoping, designing user workflows, stakeholder alignment, backlog prioritization, defining KPIs for translating both business and product goals into actionable user stories.
• Product Design & Development
• Delivered Apple compliant sign-in flows by analyzing the impact of social login on success rates via pre-post experiment
• Designed OTP on WhatsApp onboarding flow UX for mobile to enhance the login success rates by 3% and reduce bounce
• Launched account security MVP workflow to reduce avg. customer request turnaround time by 60% and enhance gratification
• Product Growth
• Enhanced login success rate from 85% to 87% for mobile applications by phasing out low traffic & non-performing login modes via an A/B experiment.
• Delivered login via magic link workflows by designing feature flows to reduce frictions for high traffic email login to eliminate flows with high sign-in failure rates
• Product Analytics
• Constructed adoption and conversion funnel across 10+ login flows to perform root cause analysis and monitor feature success
• Designed a BI and web dashboard to track success rates and mobile coverage with metrics across multiple onboarding flows
• Product Strategy
• Led and prioritized roadmap with user flow revamp opportunities with inputs from a first-time initiative for a UX research plan to drive on-boarding success rates for conversion funnel
• Led user and competitive research to drive key alignments for the SSON initiative for multiple apps across businesses
• Stakeholder Management
• Engaged with engineering, UX, analytics teams to align workflow and API design for sprint planning and UAT for product launch
• Collaborated with marketing teams to gain insight for user segmentation and metrics around first purchases and D7 retention

Jan 2019 – Mar 2019 · 2 mos · Noida Area, India

• Responsible for feature delivery of leading simulator cum compiler software product (20% revenue share) for Fortune 500 silicon chipdesign clients. Experienced in product roadmaps, software development, system designs, spec documents and client engagements.
• Product Innovation:
• Designed scalable architecture to upscale product memory capacity by 1000x for customer designs and improve client retention
• Engaged with clients to analyze customer pain points and low adoption rates due to failing of high-volume test cases
• Developed a software model to improve 32% edge use-case coverage, resolving long pending issue in existing architecture; Identified untapped market opportunity and initiated MVP solution by building a system design with sizeable capabilities
• Stakeholder Management:
• Liaised with sales, marketing, QA across US, France and India to facilitate product evaluation and after-sales customer support
• Ensured product compatibility for multiple clients by resolving 12+ on-site installation and setup bottlenecks
• Mentored 4+ new hires and interns for live-projects; Trained 15+ recruits for quick ramp-up on product architecture
• Designed 10+ training modules for team reference; Delivered quarterly tech-talks across multiple teams (40+ employees)
• Key Achievements and Recognitions:
• Awarded ‘Best Technical Paper’ (top 5/75) on memory optimization model at Mentor International Technical Conference, 2019
• Recipient of ‘Spot Award’ (top 1%) for successful client acquisition post pre-sales evaluations against leading competitor
• Handpicked 4 out of 300 for Annual International Conference to suggest scalable software solutions as per client specifications

Aug 2016 – Dec 2018 · 2 yrs 4 mos · Noida Area, India

• Product Development:
• Enhanced 10% - 45% hardware resource utilization for compiler to launch new product version, resulting in 5+ client acquisitions
• Developed an iterative feedback-learning algorithm to implement a just-in-time dynamic resource allocation mechanism
• One of the youngest team members (2/200) to be recognized by the Global VP for this design optimization delivery
• Architected parallel processing setup to reduce 60% product idle time and enable multiple user flows for client chip designs
• Facilitated initial launch of product release by introducing a user-friendly front-end interface for faster product adoption
• Customer Engagements
• Led a team of 3 to demonstrate 6x speed boost of the product for 10+ designs of a leading client to clinch a deal
• Re-modelled the software architecture to improve 60% bandwidth utilization for a leading client and retain a deal
• Built a system-state save-restore feature to expedite debug of chip designs and reduce 60% client duplication effort

Jul 2015 – Jul 2016 · 1 yr · Noida Area, India

• Process Improvements:
• Saved 80% man-hours (from avg. 10 hours) of debugging effort post installation to facilitate faster client site product deployment
• Designed an automated latency reporting application to detect failures during operational usability testing of product
• Reduced 18% R&D turnaround time from avg. 8 to 6.5 weeks by designing automated verification setup for 300+ test-cases
• Enhanced 24% user test-case coverage by building a technology and platform agnostic feature for the compiler

Dec 2014 – Feb 2015 · 2 mos · Noida Area, India

• Product Development:
• Re-designed RTL Design Ware logic to facilitate usability and design synthesis in hardware designs through multiple iterations of validation.
• Sole candidate out of 25+ participating candidates offered a PPI to convert internship to full time offer at Mentor Graphics

Jun 2014 – Jul 2014 · 1 mo · New Delhi Area, India

• Geo Intelligent online and offline tracking devices.