Archana S.

CEO

Bengaluru, Karnataka, India24 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

25 years of leadership experience in MarTech and AdTech.
Proven track record in building high-performing teams.
Expert in driving customer success and digital transformation.

Stackforce AI infers this person is a leader in MarTech and AdTech with a strong focus on customer experience and digital transformation.

Contact

Skills

Core Skills

Marketing StrategyCustomer ExperienceAdvertisingBusiness OptimizationCustomer SupportPeople Management

Other Skills

Analytical SkillsRecruitingSocial Media MarketingCustomer Service ManagementBusiness Relationship ManagementTalent ManagementMarketingMarket PlanningPresenterSaaSCloud ComputingEnterprise SoftwareManagementTechnical SupportPre-sales

About

A Strong and Dynamic leader with 25 years of experience needed to set up a business, scale it and make it successful. Champion in giving life to uncharted visions, businesses, running global strategic initiatives & building a world class team from the scratch in Support, Mar tech, Ad tech and Consulting. Proven record in leading and providing vision n guidance to large teams, driving large global charters, multi team cross collaborations and providing leadership to global teams. Set up more than 15 teams in 15 years at Adobe in India, a Founder's award winner in 2016 at Adobe and a highly respected woman leader with a solid brand in leadership. A leader that continues to learn every year and propels the business towards growth and success while investing in their people. Known for agility, solid change management, and people leadership. Successfully leading the marketing operations for Adobe.com using Adobe's Mar Tech. An inquisitive data driven leader with depth around AI and ML that becomes the key for any customers Digital Transformation in the futuristic world. Current charters include Customer Success for Digital Marketing and Media customers, Advertising Cloud services for global Accounts.

Experience

24 yrs 6 mos

Total Experience

8 yrs 2 mos

Average Tenure

17 yrs 3 mos

Current Experience

Adobe

5 roles

Director of Advertising and Customer Success | Exec Co Chair -Women@Adobe

Apr 2023 – Present · 3 yrs 1 mo

Marketing StrategyAnalytical SkillsRecruitingPeople ManagementCustomer SupportSocial Media Marketing+6

Director Of Marketing And Advertising

Promoted

Feb 2020 – Present · 6 yrs 3 mos

A global leader working with a team of Mar tech and Ad tech experts that focus on using Adobe's Digital technologies to drive ROMS, Engagement, Retention and Acquisition strategies. Focus on Innovations, Marketing Automations, Technology and Growth Marketing, Experiments using DDOMs, Artificial Intelligence and Machine learning. Cross collaborator with the various Marketing and Ad Tech teams within Adobe starting from Product, BUs, GTM and internal and external customers of Adobe solutions. Driving Adobe's customer zero case to drive and influence million dollar deals.

Market PlanningMarketing StrategyAnalytical SkillsRecruitingPeople ManagementCustomer Support+8

Group Head Digital Marketing

Feb 2018 – Feb 2020 · 2 yrs

Provide leadership to Operations and Strategy for ADOBE's own Global Marketing team on email Marketing. Using the Consulting strategies to support multi channel marketing for ADOBE. Provide directions on process efficiency, Innovative solutions, People leadership, and delivery models to achieve higher performance using ADOBE campaign. Focus on Advertising Cloud for Customers and help the team bring greatest ROIs using Ad Cloud's DSP and Paid Search solutions Scale team to support Presales, Sales, Full service and complete account management for Territory and Growth customers. Support retention and renewal for the Advertising Cloud for ADOBE. Own Multi site operations to support the business and customer needs.

Market PlanningMarketing StrategyAnalytical SkillsRecruitingPeople ManagementCustomer Support+8

Senior Manager, Digital Marketing Consulting

Promoted

Mar 2014 – Feb 2018 · 3 yrs 11 mos

Heading a team that offers Business Optimization for Customers using the ADOBE Marketing Cloud solutions, Increase Return on investments, Business and Strategic consulting with Dedicated and Specialize Subject matter Expertise.
I also offer, strategy for Offshore consulting that provides a wide variety of multi solution expertise in the world of digital marketing. Supporting all business verticals, Industry across the globe. Support India sales and account management exclusively. Head a huge talent pool that comes with highly complex Digital Marketing skill sets used for Developing customized solutions for our high end customers.

Market PlanningAnalytical SkillsRecruitingPeople ManagementCustomer SupportSocial Media Marketing+7

Senior Manager, Digital Media Client Care

Mar 2009 – Mar 2014 · 5 yrs

Market PlanningAnalytical SkillsRecruitingPeople ManagementCustomer SupportCustomer Service Management+3

American express

Manager Customer Services

Mar 2003 – May 2008 · 5 yrs 2 mos · Gurgaon Haryana

Driving customer success and heading one the contact center team for specialists focused on Regular Charge and corporate cards for American express. Planning and certifying new hire plans to be able to achieve the Customer Delight parameters for American Express.

RecruitingPeople ManagementCustomer SupportCustomer Service ManagementTalent Management

Daksh eservices pvt ltd

Senior Consultant *at Daksh

Feb 2001 – Mar 2003 · 2 yrs 1 mo

Leading and mentoring specialists while driving complete enablement and initiatives to drive extraordinary customer service for Outsourced projects like Amazon, PayPal and sprint PCS. Managing the Knowledge Base for a dynamic environment with multiple offers for our customers. Was involved in customer service, up sell be cross sell businesses.

Customer SupportCustomer Service ManagementTalent Management