Nov 2024 – Mar 2025 · 4 mos · Mumbai, Maharashtra, India · On-site

• Website Revamping: Write content and make a design plan along with the UI/UX and the product team to launch the website landing pages for Traya and Mool Health.
• Ad Strategy: Generate creative concepts and draft ad scripts for top-of-funnel advertisements for Traya & Mool Health, then collaborate with the performance marketing team to evaluate them, contributing to a team that achieves a revenue net worth of Rs. 3.2 Cr.
• Video Creation: Oversee the budget, direct or assist the actor or model during filming, and then lead the video editors to finalize the video.
• BTL: Get the content requirement fulfilled for the BTL Activity along with the team eg. Drive Zomato static ad on its order section with Rs. 10,00,000 Budget.
• Cross Collaboration: Partner with different departments like UI/UX Designers, Product Team, Influencer Marketing Team, Social Media Manager, Performance, and SEO Team to execute targeted campaigns.
• Influencer Marketing Campaign: Plan and execute the influencer marketing campaign for UP/Bihar (North region) with a budget of Rs. 33,00,000 per month.

Jan 2024 – May 2024 · 4 mos · Bengaluru, Karnataka, India · On-site

•  Brand Management: Oversee content marketing strategies for In-house brands apart from My Haul Store, and manage large scale re-branding by various marketing techniques.
•  Team Management: Manage a team of 20 people (Script writers, Video-editors, Graphic Designers &
• Photographers/Videographers) to get all the media and content requirement done along side proofreading the final draft which generates the 60% revenue of MHS.
•  Content Creation & Paid Media: Created 65+ ad hoc and branding videos along with 45+ ad creatives initiatives in the form of video and ad creatives to drive traffic, and increase revenue by 46% with prominent client retention for long-term partnerships.
•  Lead generation: Plan the Ads strategy and website changes with CMO, Performance marketing team and SEO specialist brought 32% increased revenue within 2 months.
•  Client Servicing: Coordinate with Key Account Manager to fulfill requirements for onboarding brands to create User Generated Content and Ads such as for Cuir & Maven, Drink Prime, Fonada, The Mom Store, The Ethnic.co, etc. generated monthly revenue of approximately 30%.
•  Cross-functional Teamwork: Get all form of content requirements done for the Product Manager, Performance Marketing Team, CMO, and CEO.
•  ATL/BTL: Price negotiations with vendors for ATL/BTL activity for branding through Hoarding, Newspaper ads, Regional
• Pamphlets and auto sticker Marketing to reach a wider audience of 50,000+ audience simultaneously.
•  Social Media Content: Align the Content Calendar for social media platforms (Instagram, Facebook, YouTube & LinkedIn) tailored to each brand's target audience and business goals.
•  Public Relation: Contact Agencies and plan go-to events for PR Profiling of the Co-founders (Newspaper/media ad creative/Press) for the public image of MHS.
•  Communication & CRM Campaign: Plan & execute email and WhatsApp campaigns specific to events through Gallabox and SendGrid with a open rate of 20%.

Aug 2022 – Sep 2023 · 1 yr 1 mo · Banglore

•  Proficiency in Managing the Influencers in content creation, negotiation, scripting, and timely deliverable in-house and with
• agencies, Launched 60 Influencers with total reach of 7.62 Million with Cost Per View of 11 Paisa.
•  Handled performance-driven and brand awareness campaigns to drive traffic and conversion (ROI) through Social Media
• Campaigns and Digital Paid Marketing (Google and Facebook Ads).
•  Proficiency in using Sprinklr, Hootsuite, Qoruz, HubSpot and other Social Media Management tools.
•  Strategic planning on SM calendar and execution of posts across YouTube, Facebook, and Instagram.
•  Tracking Website Traffic with UTM links using AppsFlyer with 3% CTR.
•  Strong writing and communication skills to craft engaging and effective social media captions, posts, and advertisements and
• usage of SEO and SEM.
•  Testing and data analysis to bring out the best content and report social media insights through Tableau Dashboard.
•  CRM tools to set up Push, In-app, SMS, Web Push, and App-Inbox campaigns through Clevertap having CTR 1-12% depending on
• the campaigns communication.
•  Working closely with the Growth team and providing offers and bonuses to the Acquisition, Retention, and Reactivation team.

Dec 2021 – Jul 2022 · 7 mos · Hyderabad, Telangana, India · Remote

• Preparation of SOP/Guideline for the format to be followed for preparing the content on PowerPoint.
• Preparation of template, layout, and various question formats along with content for books of classes 9th, 10th, 11th, and 12th for
• biology students on PowerPoint to be used in the project.
• Review and edit content to ensure it meets Byju’s quality standards, including grammar, style, and tone.