Arkaprava Das

Digital Marketing Specialist

Bengaluru, Karnataka, India10 yrs 2 mos experience

Key Highlights

Over 9 years of diverse marketing experience.
Expert in developing and executing marketing strategies.
Proven leadership in managing marketing teams.

Stackforce AI infers this person is a Marketing Professional with extensive experience in B2B and B2C sectors, particularly in SaaS and Digital Marketing.

Contact

Skills

Core Skills

Marketing Project ManagementDigital MarketingProduct MarketingMarketing Campaign ManagementMarket ResearchB2b Marketing

Other Skills

ABMATL campaignsATL marketing strategiesAccount MarketingAnalytical SkillsBTL campaignsBTL marketing strategiesBrand MarketingBrandingBusiness-to-Business (B2B)Campaign managementCertified Information Technology ProfessionalClient interactionsClient managementContent

About

Resourceful Marketing Manager with over 9 years of B2B & B2C marketing experience delivering profitable solutions to drive sales, attract and sustain customers, and build reputable corporate brands in SaaS, IoT, BPM, Healthcare & Media. Expert in developing, deploying and strengthening marketing plans. Analytical approach to revamping marketing plans to meet dynamic needs. Superior ability to direct creative efforts and brand engagement to achieve business goals.

Experience

10 yrs 2 mos

Total Experience

2 yrs

Average Tenure

2 yrs 2 mos

Current Experience

Property automate

Marketing Manager

Apr 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Market research, GTM strategy, customer journey mapping. ATL, BTL, and TTL campaigns. Events, branding, and ABM. Digital marketing: social media, SEO, content. Demand generation: email, PPC. Client interactions, demos, post-sale engagement. Leading a 5-member marketing team.

Market researchGTM strategyCustomer journey mappingATL campaignsBTL campaignsTTL campaigns+13

Incruiter

Product Marketing Manager

Aug 2023 – Apr 2024 · 8 mos · Bengaluru, Karnataka, India

Market Research, develop GTM strategies & market positioning. Craft ATL, BTL & TTL marketing strategies & campaigns. Events, Branding, ABM Digital marketing, social media, SEO & content strategy. Demand generation, email marketing, PPC campaigns. Client interactions, demos, customer journey mapping. Marketing operations & leading 7-member team.

Market ResearchGTM strategiesMarket positioningATL marketing strategiesBTL marketing strategiesTTL marketing strategies+17

Sportsplus

Marketing Lead

Aug 2022 – Aug 2023 · 1 yr · Hyderabad, Telangana, India

Market research.
Develop messaging & market positioning.
Craft marketing strategies & campaigns.
Leading end-to-end marketing operations.

Market researchMessaging developmentMarket positioningMarketing strategiesCampaign managementEnd-to-end marketing operations+2

Sportsplus tech

Marketing Lead

Aug 2022 – Aug 2023 · 1 yr

Market Research, develop GTM strategies & market positioning. Craft ATL, BTL & TTL marketing strategies & campaigns. Digital marketing, social media, SEO & content strategy. Demand generation, email marketing, PPC campaigns. Client, project & campaign management. Marketing operations & leading 6-member team.

Market ResearchGTM strategiesMarket positioningATL marketing strategiesBTL marketing strategiesTTL marketing strategies+14

Kochartech

Marketing Lead

Jun 2019 – Jul 2022 · 3 yrs 1 mo · Gurugram, Haryana, India

Generating MQLs by leveraging digital marketing best practices.
Managing product marketing, corporate communications, digital hiring & employer branding.
Driving Social Media Marketing.

Digital MarketingMarket ResearchMQL generationProduct marketingCorporate communicationsDigital hiring+3

Sagittarius communications pvt ltd

Media Marketing Analyst

Mar 2016 – Jun 2019 · 3 yrs 3 mos · Kolkata, West Bengal, India

Farming promotional policy & managing media coordination.
Writing news articles for the publication.

Promotional policy managementMedia coordinationNews article writing

Remarkable

Media Analyst

Mar 2016 – Jun 2019 · 3 yrs 3 mos

Market Research, develop GTM strategies. Craft ATL, BTL & TTL marketing strategies & campaigns.Content strategy. Demand generation, email marketing, PPC campaigns. Digital marketing, social media, SEO & content strategy. Marketing operations & leading 12-member team.

Market ResearchGTM strategiesATL marketing strategiesBTL marketing strategiesTTL marketing strategiesContent strategy+8