Feb 2024 – Present · 2 yrs 2 mos · Vancouver, British Columbia, Canada

• Drove strategic insights for large manufacturers' clients by analyzing U.S. consumer purchasing patterns, Share of Wallet, foot traffic, and store-level metrics. Benchmarked ATVs across competitors to identify underperforming strategies and uncover new revenue opportunities.
• Managed bi-weekly delivery of 5 years of global EAP market data for a major food company, leveraging Hadoop, PySpark, and Pandas to process large datasets and uncover eating-place trends. Insights directly supported business development pitches for clients.
• Led high-visibility executive reporting for big banks, presenting directly to C-suite leadership. Evaluated co-branded credit card opportunities by analyzing year-over-year merchant performance, identifying growth trends and risk factors, and delivering strategic recommendations.
• Designed and implemented fraud-prevention frameworks across 3 major banks by analyzing authorization, authentication, and EMV-3DS transactions. Partnered with clients to integrate fraud signals into real-world banking insights, reducing fraud-related losses by ~$1M.

Feb 2024 – Present · 2 yrs 2 mos · Vancouver, British Columbia, Canada

• First Successful Venture :) 30,000 Lessons, 1000 students, 6 Figure+ profits
• Website Development: Led the design and development of the website using the MERN stack (MongoDB, Express, React, Node.js) to build a robust and scalable online platform.
• Brand Marketing & Recruitment: Successfully marketed the brand and recruited top-tier tutors from the world's top 10 schools, enhancing the quality of tutoring services.
• Revenue Generation: Generated over six figures in revenue by tutoring 1000+ students across 30 different countries through organic growth strategies.
• Industry Recognition: Ranked as one of the best tutoring services in Canada for test taking, boosting brand reputation and market presence.

May 2022 – Aug 2022 · 3 mos · Toronto, Ontario, Canada

• Led a team of 4 developers from Belarus to automate the CFM reconciliation process which saved P&G 4500 Hrs./year. Led the PDF to excel automation for Sobeys using Blue Prism.
• Used KNIME & R to develop an automated deduction process for Costco saving 50 Hrs./week and allowing 15000 entries. Demonstrated the practical implementation of Waterfall method, Agile Method, ERP and SAP.

Sep 2021 – Aug 2022 · 11 mos · Toronto, Ontario, Canada

• Used data to predict & drive insights for Linear TV, OTT and Digital Media in order to track $116 million in media spending. Insights derived for improving media spending helped generate ~$0.5M impressions.
• Pioneered the use of tools like VAM and Tech-Edge within the Cross Media Measurement space to increase insights. Received 7 Power of You awards (more than 95% of the interns) for exceeding expectations.

Jan 2021 – Aug 2021 · 7 mos · Vancouver, British Columbia, Canada

Aug 2020 – Nov 2020 · 3 mos · Vancouver, British Columbia, Canada

• Causal inference research using statistical and machine learning models to assess the browsing behaviors of consumers on online platforms. Used survey tools such as Qualtrics and Amazon Mechanical Turk to obtain a sample size of 400 for an academic survey on Privacy.
• Used the Twitter API to create a bot that collects engagement data from major news outlets and stores it in a database.

Sep 2020 – Jan 2021 · 4 mos · Vancouver, British Columbia, Canada

• Provided in-class assistance, and subjectively graded 314 students on skills related to R, Python Excel, and Tableau. Also provided extra assistance outside classes and helped raise the grades of 4 students from D to B. Demonstrated the practical implementation of Waterfall project Management and taught basics of ERP and SAP.

May 2020 – Sep 2020 · 4 mos · Vancouver, British Columbia, Canada

• Conducted data analysis on 1000+ attendees from last year with 95% accuracy to form Marketing Strategy for the year 2020.
• Led a project management system for the marketing team that documents multiple projects and tracks outstanding tasks.

Jan 2020 – May 2020 · 4 mos · Greater Vancouver Metropolitan Area

• Organized events for 3000+ Members
• Event Management, Marketing, and Relation Building skills put into practice to ensure that other Pakistani students felt acknowledgment of their identity abroad.

Aug 2018 – Jun 2019 · 10 mos · New York

• Selected from 11000 applicants. Under mentorship of scientists, learned about real world challenges. Collaborated with international members (500 in total) in solving them. Our challenges countering food waste in India to Wild Fires.

Jan 2016 – Jan 2017 · 1 yr · United States

• I worked as a content writer for 3 years with them at various positions ranging from social media marketing manager to a content creator. My work is a clear reflection of my dedication and meticulous attitude.

Apr 2015 – Jul 2015 · 3 mos

• My tasks included finding new clients, dealing with existing ones, translating to and from Urdu, providing introductory sessions to new managers, and attending business meetings. The experience of working with personals from 70 different countries showed me the importance of having a diverse workforce.
• The company holds the distinction of working with multinational companies such as Apple, Samsung, and National Geographic. https://elegant-edits.com/customers.html

Mar 2015 – Apr 2015 · 1 mo

Jan 2015 – Mar 2015 · 2 mos