Jan 2025 – Sep 2025 · 8 mos · Ahmedabad · Remote

• Partnered with leadership to transition from project-based IT to Agile, product-focused delivery, achieving 30% faster release cycles and stronger business alignment.
• Led scrum and sprint planning, developed and reviewed test strategies, and facilitated Technology Impact Assessments, Feasibility Workshops, and EIAs, ensuring alignment with solution requirements.
• Optimized the Salesforce sales funnel by cleaning up APIs, fields, and workflows, enabling a 40% faster sales/marketing process; enhanced user journeys and conversion funnels, boosting retention and sales by 22% (~$5M value).
• Spearheaded AI-powered integrations (recommendation engines, predictive analytics), prepared documentation, API specifications, and integration workflows, and conducted end-to-end regression testing for smooth implementation.
• Owned and refined the product backlog (Epics, User Stories, Acceptance Criteria), reducing items by 70%, cutting scope creep by 30%, and achieving 95% stakeholder satisfaction through Agile methodology adoption across multiple projects.
• Conducted requirement documentation Scope, FRD, Impact Analysis, sprint reviews, test strategy validation, and compliance checks to ensure adherence with SOX standards.
• CXO analytics platform: Delivered a CXO-level analytics platform with AI-driven advisor flows increased data processing speed by 20% and boosted customer engagement by 25% within 6 months.

Apr 2023 – Jan 2025 · 1 yr 9 mos · Ahmedabad · On-site

• Integrated data analytics and decision-making processes for product development, enhancing the elicitation process by 20% through extensive collaboration with Directors, Managers, and SMEs across geographies. Led the team in delivering solutions for the current project.
• Led end-to-end SAP SD implementation on S/4HANA covering full OTC cycle configured sales orders, delivery, and billing processes; defined and implemented SD pricing procedures and complex condition schema; performed revenue recognition configuration and account assignment setup aligned with business requirements.
• Acted as Solution Requirements Owner for complex programs, ensuring alignment with Agile methodologies and managing the product backlog with regular grooming sessions. Collaborated with Local Market Risks, Marketing department & Matter Requirement Attention departments to streamline processes, resulting in a 60% reduction in the Product Backlog items.
• Identify and prioritize unmet customer needs through market gap analysis. Analyze industry trends to find opportunities and threats.
• Achieved a 95% stakeholder satisfaction rate by enhancing reporting and streamlining operations & coordinated with cross- functional teams to understand key metrics and data requirements.
• Reviewed and managed a range of metrics including User Engagement, Cohort Analysis, A/B Testing, Churn, CSAT, CLV, CRO, CES, Retention, User Journey Mapping, and Market Trends. Applied analytical methodologies such as SMART, POPULAR, SWOT, and MOSCOW to guide strategic decision-making.
• Designed and documented user exits for sales order, delivery, and billing processes worked with ABAP developers to implement custom logic. Configured BRF+ (Business Rule Framework) rules to support complex business process automation and decision logic within the SD module.

Apr 2021 – Apr 2023 · 2 yrs · Ahmedabad

• Partnered with stakeholders and cross-functional teams to gather and analyze business requirements, enhancing the elicitation process by 20% and improving reporting mechanisms and communication channels to achieve a 95% stakeholder satisfaction rate.
• Managed a portfolio of 5+ key projects with individual budgets exceeding $5M, achieving a Rs. 500K annual cost reduction through streamlined operations. Translated stakeholder requirements into tangible deliverables. including FRD, Workflow/Process Diagrams, Wireframes, Data Flow/Data Model Diagrams, Requirement Lifecycle Traceability, Prioritization, Estimation, Sprint Planning, Test Strategies, SOW, SRS, RFX, Use Cases, and Release Notes, ensuring compliance with CMMI standards in Jira.
• Conducted API testing and integration, significantly reducing time to market by 30% through efficient dashboard design. Played a key role in eliminating bottlenecks through data analysis, resulting in a 15% reduction in operational costs.
• Performed SAP SD configuration across multiple E2E implementations (SAP ECC and S/4HANA) configured sales order, delivery, and billing processes; designed and implemented SD pricing procedures and condition schema to support complex pricing requirements across business units.
• Documented and coordinated user exits for sales order, delivery, and billing processes wrote detailed functional and technical specifications for ABAP custom programmes; performed ABAP debugging to trace and resolve issues in enhancements, user exits, and interface programmes.
• Conducted scrum and sprint planning, developed and reviewed test strategies ensuring compliance with solution requirements, and provided innovative suggestions to clients. Engaged in presales activities, contributing to proposal and presentation creation for potential clients and conducting Technology Impact Assessments, Feasibility workshops, and EIA.

Feb 2015 – Dec 2021 · 6 yrs 10 mos · Ahmedabad

• Develop a comprehensive business architecture by analyzing requirements such as scope, processes, alternatives, and risks, providing a structured framework for project implementation.
• Effectively communicate client's business requirements by constructing easily understandable data and process models, facilitating clear comprehension among stakeholders.
• Translate stakeholder requirements into over 10 distinct tangible deliverables, including functional specifications, user cases, user stories, workflow/process diagrams, and data flow/data model diagrams, ensuring comprehensive documentation of project requirements.
• Evaluate risks associated with requirements implementation, testing processes, project communications, and training activities, implementing proactive mitigation strategies.
• Identify and rectify errors in client data to ensure accurate alignment with business requirements, fostering precision and reliability in project outcomes.
• Draft and maintain business requirements documentation, aligning them with both functional and technical requirements to ensure coherence and consistency throughout the project lifecycle.
• Assume complete responsibility for corporate and other client relationships, including end-to-end sales processes and after-sales services, fostering long-term partnerships and customer satisfaction.
• Manage the company's presence at various national and international conferences and exhibitions such as Plast India, GPCA, Iran Plast, ensuring effective representation and engagement to enhance brand visibility and industry networking.
• Execute thorough testing procedures encompassing five or more levels, including functional, regression, user acceptance, integration, and performance testing, ensuring alignment with client needs and expectations.
• Drive new developments such as changes or additions to website features, application enhancements, WhatsApp marketing, and other social media promotions, fostering continuous improvement.

Jan 2009 – Jan 2015 · 6 yrs · Ahmedabad, Gujarat, India

• Responsible for all the Editorial & marketing part by generating news, analyzing market trend, taking & publishing market pricing scenario, spreading to all the PAID customers, Uploading on website and online application ( Android / IOS).
• Responsible for all new developments like changes or adding new facilities on Website, Application, whatsapp marketing & other social media promotion.
• Completely Responsible handling corporate & other clients, also responsible for After Sale services as being a end to end sale.
• Handling company’s presentation at all across and out of India’s participation like designing, exhibition visits, Presentation planning etc.
• Documented process flows and developed requirements for functional improvements and enhancements to maximize user engagement.
• Develop business architecture using requirements such as scope, processes, alternatives, and risks.
• Conduct 5+ levels of testing including functional, regression, user acceptance, integration, and performance to verify the client’s needs are met.
• Communicate client’s business requirements by constructing easy- to-understand data and process models.
• Translate stakeholder requirements into over 10 different tangible deliverables such as functional specifications, user cases, user stories, workflow/process diagrams, data flow/data model diagrams.
• Evaluate risks related to requirements implementation, testing processes, project communications, and training.
• Identify and reconcile errors in client data to ensure accurate business requirements. Draft and maintain business requirements and align them with functional and technical requirements.