Nov 2025 – Present · 6 mos · Seattle, Washington, United States

• We are grateful with Cirrus because they are the first client to specifically ask us to not us Figma, and move straight into Cursor which is precisely the way we've been preaching the future of UX/UI design looks like!
• We're helping Cirrus Insight explore and refine new product directions using AI-powered design workflows. They specifically asked us not to use Figma—instead, they requested we design and prototype directly in code using Cursor.
• After demoing our approach live to their Product Management and Leadership team, they brought us on to transform their early-stage 'vibe explorations' into cohesive, consistent experiences grounded in UX/UI best practices. We iterate quickly through multiple design directions, refining ideas into polished concepts.
• Our deliverables are working prototypes that simulate end-to-end user experiences with real interactions, data models, and information architecture. These human-AI created prototypes serve as the final handoff to their engineering team, enabling faster implementation. The speed and flexibility of coding with AI lets us explore more possibilities in less time than traditional design tools would allow.

Nov 2025 – Feb 2026 · 3 mos · London Area, United Kingdom

• Pixelspace began collaborating with LightEn—a nonprofit foundation dedicated to raising consciousness by making wisdom libraries freely accessible to humanity. We're grateful for the opportunity to support their incredible mission by designing user experiences that are still under wraps.
• This collaboration showcases Pixelspace's 2025 capabilities: rapid AI-powered incubation, brainstorming, research, and prototyping using AI. The speed at which we've been able to explore concepts has genuinely surprised the LightEn team—they've told us they've never seen this pace of iteration before. We're currently working across three parallel workstreams: UX/UI design where our Pixelites are crafting the core experience; AI engineering where we're building a proof-of-concept AI Librarian using vector databases, semantic search, and intelligent agents; and curator tooling to support wisdom library curators across England, the United States, and other countries in their work.
• We're just getting started, but we expect to share more details about what we're building with LightEn throughout 2026.

Feb 2023 – Mar 2024 · 1 yr 1 mo · Seattle, WA

• Pixelspace partnered with Glidance founder Amos Miller—our friend and former collaborator from Microsoft Soundscape at Microsoft Research—to incubate Glide, the world's first autonomous guide for people who are blind or have low vision. Amos gave us the opportunity to explore the concept for both user experience and the Glide device using AI-only tools.
• Over several months, Pixelspace visualized and explored the industrial design and user experience incubation for the Glide device using exclusively AI tools. We generated over 200 design explorations and models in Midjourney, refining the device's form and function through rapid iteration. We also created photorealistic scenarios showing Glide in action with different user types, helping visualize the experience before a single prototype existed. One of our industrial designers, Nina Centurión, translated the preferred Midjourney explorations into SolidWorks models, preparing everything for Amos's first presentation at CES.
• Once Amos secured seed funding and assembled a team of hardware engineers and roboticists, Glidance took the product forward. We're proud that much of our early design influence remains visible in Glide's current version—a testament to how AI-powered incubation can establish strong product foundations that endure through professional engineering and manufacturing refinement.

Oct 2022 – May 2023 · 7 mos

• Pixelspace worked with SafetyLine to redesign their mobile experience for lone worker safety monitoring. SafetyLine's platform helps organizations protect remote workers—from home healthcare providers to utility workers—with features like fall detection, GPS tracking, panic buttons, and automated check-ins across smartphones and satellite devices.
• We collaborated closely with their product management and engineering teams to reimagine the mobile experience, delivering comprehensive designs in Figma. This project-based engagement focused on improving usability and visual design for workers operating in isolation, ensuring the app could serve them effectively in critical safety situations.

Apr 2022 – Mar 2023 · 11 mos · Seattle, WA · Remote

• Pixelspace served as Topline's dedicated design team, providing end-to-end design services for their financial insights platform. Topline helps early-stage SaaS founders understand their company's financial performance through intuitive dashboards and analytics—tracking metrics like ARR, customer retention, runway, and profitability while integrating with Quickbooks, Stripe, and other financial software.
• Our work spanned the full design spectrum: crafting their brand identity and visual language, immersing ourselves in Topline's vision and roadmap, defining information architecture for complex financial data, exploring interaction design patterns that made sophisticated metrics accessible to non-financial founders, and delivering polished UI that balanced function with visual clarity. We collaborated closely with their product and engineering teams throughout multiple projects, flexing between strategic concept work and detailed execution as priorities evolved.
• This engagement showcased our ability to translate complex financial concepts into intuitive user experiences—helping founders make smarter decisions faster without getting lost in spreadsheets.

Mar 2022 – Jul 2022 · 4 mos

• NOMAD is a growing startup bringing innovation in the video streaming, management, and media enrichment business. With their existing and already successful CMS for video, NOMAD invited Pixelspace to incubate a number of experience and design concepts to define a uniquely innovative video streaming experience and user interface for home users leveraging powerful concepts like Intelligent Targeting, Intelligent Playlists, Intelligent Ads and the video semantic matrix, as announced by NOMAD at the NAB 2022 Conference this year. After 10 years in the business, Pixelspace continues to live its vocation and passion for helping startups realize their vision with dedicated experience and UI design collaboration.

Jan 2021 – Jan 2022 · 1 yr

• Sisters, innovators and entrepreneurs Catherine and Adrienne Humblet are passionate about rowing. Catherine herself was an elite rower in the United States. Together they founded Indoor Collective, a startup doing strides to bring innovation to rowers who wish to leverage their existing mobile devices to connect to existing rowing machines unleashing the full potential of guided practices in a very special collective experience that encourages people to row together, as a team. Pixelspace has helped Indoor Collective to realize their vision with UX and design. We defined a specific design language for the experience and a number of interactions and user flows for their iPhone and iPad apps.

Sep 2020 – Dec 2021 · 1 yr 3 mos

• Nametag is bringing an innovative and human approach to attend the digital identity space. With an intuitive experience and compelling UI design, Nametag enables people and businesses to engage with each other while maintaining clarity and control over proof of identity. No more papers or ID scans to validate a business or an individual identity. If you have a Nametag, you are in control of your identity. Pixelspace has helped the Founders at Nametag to incubate the end-to-end experience and has crafted the full interaction path. Starting fall 2021, Pixelspace has transitioned as an UX and design advisor to Nametag.

Jan 2020 – Dec 2025 · 5 yrs 11 mos · Vancouver, BC

• Pixelspace collaborated with Hootsuite since January 2020, working alongside their designers, researchers, product managers, and engineers to craft both internal and external-facing experiences. Over the years, we've touched every aspect of their portfolio—from existing features and new products to acquisition integrations.
• Hootsuite, the leading social media management platform for professionals and businesses, serves hundreds of thousands of users worldwide, enabling them to manage their social media presence at scale.
• Our collaboration has fluctuated between one and nine full-time design engagements depending on workload intensity, allowing us to scale our support as Hootsuite's needs evolved.
• Hootsuite, the leading social media professional and business tools company, attends hundreds of thousands of users all around the world enabling them to manage their social media presence.

Jan 2020 – Jan 2022 · 2 yrs · Winnipeg, MB

• Librestream designs and builds their own hardware and software to empower their manufacturing, storage, and risk industry clients to collaborate remotely. Using proprietary and patented technology, Librestream’s Onsight platform enables for real time video assistance and collaboration. Pixelspace is bringing UX/UI, 3D and audio, and engineering capabilities to contribute with Librestream’s world-class engineering organization to incubate next-generation user scenarios using the Onsight.

Dec 2018 – Nov 2025 · 6 yrs 11 mos

• Pixelspace partnered with Prescryptive Health from its earliest days, creating the company's first product mockups in late 2017—just after the founders left Microsoft to launch the company. Those initial designs were presented at their first healthcare industry event, marking the beginning of a seven-year collaboration.
• What started as incubation work evolved into a full-time embedded partnership by 2020, scaling to a team of seven designers at its peak. We served as Prescryptive's complete UX/UI design function, building their entire product ecosystem from the ground up—including MyPrescryptive and their design system. Our work spanned collaboration with product managers, engineers, leadership, external partners (pharma companies, health systems, employers), customer success, and marketing teams.
• As the company matured, we proactively advised leadership on when to bring design capabilities in-house, helping them build their internal team at the right stage of growth and funding. Our long-term commitment to Prescryptive's success was formalized through a unique arrangement: special rates in exchange for equity via stock options, vesting us in the company's future. This collaboration exemplifies how Pixelspace builds lasting partnerships with founders, evolving our support as their needs and capabilities grow.

Oct 2018 – May 2019 · 7 mos · Redmond, WA

• MakeCode is an amazing learning and education initiative led by Microsoft in partnership with high caliber maker education and tech industry players like Microbit, Lego, Minecraft and many others. MakeCode is empowering children to learn, explore and make technology in a rich, immersive and fun environment where kids can code Javascript using visual blocks, a project originally gestated in Microsoft Research. With a fun and powerful interface, children can code by dragging and dropping visual blocks which they can then test out in a robust online emulator or even download and install their programs directly into Microbit or Lego devices, as well as into the Minecraft environment for infinite creative opportunities. Pixelspace brings world-class design process and execution to contribute with the MakeCode engineering team to refine, design and innovate in bringing 'maker' education and creation opportunities for children.

Feb 2016 – Jul 2021 · 5 yrs 5 mos · Redmond, WA

• Pixelspace has been Microsoft Soundscape’s UX and Design team for 4+ years. Embedded with Microsoft researchers and engineers, we’ve worked together towards researching, designing and producing Soundscape, an audio-first augmented reality experience for people living with low vision and blindness. Designing a full user interface using mostly only audio is equally as hard as it is fulfilling. While Soundscape has a very specific audience in mind, the design interaction, design patterns and user experience lessons we’ve learned have infinite applications in other scenarios like productivity and workplace, entertainment, education, sports and more.

Aug 2015 – Dec 2019 · 4 yrs 4 mos · Redmond, WA

• Our collaboration with Microsoft Research has provided an infinite amount of inspiring design opportunities. MSR has invited us to participate in different incubation and research projects since 2015. We've helped define and architect the User Experience, and craft the corresponding UI for research projects in different areas: Future Productivity, Mental Health, Eye-Tracking-based UIs, Immersive Audio Augmented Reality, Natural Language, Synthesized Speech and more. We've also helped define the brand and identity for many of the above projects. It's been a humbling experience to contribute with Microsoft Enable to help the ALS and Visually Impaired communities with better software, UX and UI design.

Oct 2018 – Apr 2020 · 1 yr 6 mos · Menlo Park, CA

• STRIVR, the human performance company, is the leading VR training and education company in the United States. With an impressive portfolio of clients like Walmart, Verizon, Fidelity Investments and a range of professional sports teams (NBA, NHL, NFL), STRIVR is driving the revolution to learn and increase professional performance in the enterprise, businesses and sports. STRIVR recently gave Pixelspace the opportunity to contribute with their design and engineering teams thanks to our line of business, productivity UX and UI design experience. This collaboration represents a huge opportunity for Pixelspace to work along with the incredibly talented engineering and customer success teams in STRIVR to design ground-breaking systems to deliver VR at scale — managing tens of thousands of VR headsets for the Enterprise.

Mar 2018 – Sep 2023 · 5 yrs 6 mos

• Pixelspace designed the user experience for Copper Labs' real-time meter data platform serving electric, gas, and water utilities. We created both their utility-facing portal and customer-facing mobile app, translating complex high-resolution meter data into actionable insights for grid management and consumer engagement.
• Our work helped utilities manage demand and decarbonization efforts while enabling end customers to understand and reduce their consumption through timely recommendations. This collaboration showcased our ability to design for dual audiences: enterprise utility operators and residential consumers.

Jun 2017 – May 2020 · 2 yrs 11 mos · San Francisco, CA

• Our good friends, Alex Shyba, Lars Nielsen and Todd Mitchell, former colleagues from our 5 year UX/UI design tenure with our client, Sitecore, kindly invited us to collaborate in their efforts to establish leadership in the digital marketing and commerce space. Altola (later Uniform) was founded by global thought leaders in the digital marketing space and architect-level engineers — all Sitecore alumni. Following our premise to embed with engineering-oriented clients, Pixelspace is bringing world-class design consultation to Altola's unique, leading and sophisticated engineering and digital marketing practice. Learn more at www.uniform.dev.

Feb 2017 – Dec 2025 · 8 yrs 10 mos · Seattle, WA

• Pixelspace via Arturo Toledo (Founder) served as a design advisor to Tola Capital since 2017, working across their portfolio to guide startups in enterprise software, productivity, and business tools. Over nearly eight years, we've collaborated with a couple dozen portfolio companies, providing strategic guidance, prototyping, brainstorming sessions, and product incubation support directly with founders, executives, and their teams.
• Tola Capital is a leading Seattle-based VC with global presence, managing multiple funds including their most recent $230M fund focused on AI-enabled enterprise software. Throughout their Fund I, Fund II, and latest fund, we've been deeply involved in advising portfolio companies on UX/UI strategy—particularly around AI-powered experiences and how design excellence drives product-market fit in the enterprise space.
• Our role centers on helping these startups mature their design thinking and execution, ensuring they build products that meet the high bar Tola expects for user experience and interface quality.

Feb 2017 – Jan 2018 · 11 mos · Calgary, AB

• During this first year of collaboration, Toledo Design partnered with Calgary Scientific's Corporate Marketing team to design the new identity for the company. In addition, we had the opportunity to design and build their new website and tackle down a multi-product portfolio, producing visual assets and brands that worked under the corporate identity. In collaboration with content and product managers, we'd released a number of iterations and updates to the website through the year with use of HubSpot, where we are Design Certified.

Jan 2017 – Nov 2019 · 2 yrs 10 mos · Sunnyvale, CA

• Tola Capital, in Seattle - kindly introduced us to LevaData early in 2017. A smart, agile, passionate team with office in Silicon Valley and Hyderabad. LevaData is working to transform and revolutionize sourcing activities for companies. With AI and Machine Learning, LevaData's Cognitive Sourcing strategy enables buyers to get the best deals possible in the market, optimizing investment and bringing savings back to their companies. Toledo Design has collaborated with the brilliant engineering team in LevaData, to define the UX, design the UI, and the craft the identity and design system for LevaData.

May 2016 – Dec 2019 · 3 yrs 7 mos · Stockholm, Sweden

• Jarnail Chudge, co-founder of Microsoft Soundscape, kindly invited us to collaborate with him, Microsoft and Stockholm SkyView to incubate and design an immersive 3D audio experience for people visiting the beautiful city of Stockholm. As guests enjoy the high-rise SkyView gondola experience, our app enables them to explore and discover Stockholm landmarks with by listening to high quality ambisonic recordings. It is a intuitive, GPS-based, immersive 3D audio, city guide.

Jan 2016 – Apr 2016 · 3 mos · Greater Seattle Area

• Pixelspace helped serial entrepreneur, Brian Saab, to visualize his business, creative, and engineering vision for has now become Unearth Technologies. During 1:1 sessions, Brian and us explored software and hardware ideas that would manifest and explore the experience concept he was after. With the help of sketching, wireframing and high fidelity mockups of both software and hardware, we contributed to incubating this early vision. At the end, Brian had a solid set of visual walkthroughs of end-to-end user scenarios that along with his unique business skills and vision, enabled him to found the company, perform critical hires, and eventually, successfully close a first round on funding of $2M. We thrive in our collaboration with passionate founders and visionaries who are looking to turn their ground-breaking ideas, into tangible visual assets, storyboards, prototypes and products.

Jul 2014 – Nov 2015 · 1 yr 4 mos

• Microsoft selected Pixelspace to run the UX and Design track for their 2014 and 2015 Microsoft Ventures (now Accelerator) startup classes. We provided advice and guided with strategic direction, to help incubate UX, UI and product roadmap to nearly 30 companies ranging from internet of things, smart device, home automation and into enterprise, business, artificial intelligence and cloud startups.

Nov 2013 – Sep 2014 · 10 mos

• Revolv invited Pixelspace to collaborate in the incubation and definition of the UX and UI for their breakthrough smart home connectivity hub solution. Revolv is a smart home startup based in Boulder, CO and has since then been acquired by Google Nest. Early in their incubation process, we were invited to help Revolv put together their CES 2014 demo for their upcoming flagship product the Revolv Hub and the corresponding mobile app. After that first good experience, Revolv invited us to extend our collaboration with their product and marketing teams, to help in conceptualizing and visualizing ideas for the user experience in the product.

Aug 2013 – Jan 2016 · 2 yrs 5 mos

• iStreamPlanet (acquired by TimeWarner via Turner Broadcasting) invited us to collaborate at different stages, to contribute with the incubation of UX and UI design for some of their products, including Aventus. The need to create a delightful product, even with the related engineering complexity, power and depth of Aventus, was a core objective of this project. It was fascinating to learn all that iStreamPlanet does to help content providers bring entertainment to users online and to work together with a smart team of engineers to come up with a simple, easy to use UI that makes it easy to manage large amounts of live streaming video content.

Jan 2013 – Aug 2017 · 4 yrs 7 mos · Copenhagen Area, Denmark

• Our collaboration with Sitecore started with Sitecore Commerce. We drove the UX and UI design in partnership with the Commerce team in Ottawa, Canada. Later, we expanded our collaboration to contribute with design integration services, translating our designs to the actual front-end layer for the application. In 2016, we began contributing at a more global level, in partnership with Product Strategy and the Corporate UX team in Copenhagen, Denmark. We incubated a number of un-disclosed innovations in collaboration with Sr. Architects in the company in Denmark and US.

Jun 2012 – Present · 13 yrs 11 mos · Seattle, WA

• Pixelspace is a boutique product studio (~8 designers) who design, build, and ship end-to-end products. In 2025, we evolved from a pure UX/UI design shop into a full product studio—still designing with the rigor Bill Buxton, Massimo Vignelli, and August de los Reyes taught us, but now powered by AI to prototype, iterate, and ship production-ready code at startup speed.
• Every Pixelite works now primarily in Claude Code + Cursor and uses a wealthy set of AI tools like Figma, Midjourney, Gemini's NotebookLM, a few internal Pixelspace apps we've created for ourselves. We've become 2×-10× designers—speaking ideas into existence through voice-first, AI-native workflows. In 2025 alone, we processed 500M input tokens and 30M+ output tokens, representing nearly five million spoken words. We cloned three SaaS products (Otter, Loom, WisprFlow) to replace our own subscriptions, saving $3,500 annually—proof that designers with AI can build real software fast.
• We also continue offering embedded UX/UI design services for companies that need experienced design talent without building in-house teams. We're here for the long run, proudly maintaining client relationships spanning three to nine years across capital 'R' Research, productivity, wellness & healthtech, enterprise SaaS, and venture capital, with several equity partnerships vesting us alongside founders we believe in. We've supported startups from their earliest mockups through IPO-scale growth, adapting our model as companies mature—from incubation and prototyping to building complete design systems and teams.

Jun 2012 – Dec 2018 · 6 yrs 6 mos

• Toledo Design is now Pixelspace! (December 2018)
• We are an experience architecture, interface design, tech research firm. We are an extension of your team. Your design team.
• Our boutique team has collaborated in the success of dozens of startups, large software companies and the enterprise, acting as an extension of their teams — essentially, their own dedicated design team. We partner with engineering teams to create software and embed in their day to day activities, meetings and sprints. We perform work as architecturally and conceptually, or as heads-down, production design oriented, as needed. We design for any screen and any medium.

Mar 2011 – May 2012 · 1 yr 2 mos · Redmond

• Drive design evangelism for Windows Phone with worldwide activities and programs.

Aug 2010 – Mar 2011 · 7 mos · Redmond

Jan 2009 – Aug 2010 · 1 yr 7 mos · Redmond

• Sr. Product Manager for Microsoft Silverlight

Jul 2005 – Jan 2009 · 3 yrs 6 mos · Redmond

• Product Manager for Microsoft Expression design tools.

Jul 2000 – Jul 2005 · 5 yrs · Mexico City