Arun Changalva

Digital Marketing Specialist

Hyderabad, Telangana, India1 yr experience

Key Highlights

Expert in driving app installs and conversions.
Proficient in SEO and digital marketing strategies.
Strong analytical skills with a focus on measurable growth.

Stackforce AI infers this person is a Digital Marketing Analyst with expertise in MarTech and data-driven strategies.

Contact

Skills

Core Skills

Digital MarketingSeo

Other Skills

AhrefContent CreationContent WritingEDAFacebook AdsGoogle AdsGoogle AnalyticsGoogle Keyword PlannerGoogle Search ConsoleJupyterKeyword AnalysisMatplotlibMicrosoft ExcelMicrosoft Power BIMicrosoft PowerPoint

About

Results-driven Digital Marketing Analyst with strong expertise in paid ads, analytics and SEO. Skilled in driving app installs, increasing conversions, and optimizing digital campaigns. After a health-related break, I’ve upskilled myself to stay at the forefront of digital trends. Ready to bring my knowledge and passion to a new role and deliver measurable growth.

Experience

1 yr

Total Experience

1 yr

Average Tenure

Current Experience

Techmatic systems

Digital Marketing Analyst

Apr 2022 – May 2023 · 1 yr 1 mo · India · On-site

I worked as a Digital Marketing Analyst at Techmatic Systems, I was responsible for a diverse range of functions aimed at driving digital marketing success. These include:
Conducting competitor analysis to identify market trends, benchmark performance, and inform marketing strategies.
Managing on-page and off-page SEO activities to optimize website content and improve search engine rankings.
Implementing technical SEO best practices to enhance website performance and user experience.
Overseeing paid advertising campaigns on Google and Facebook ads, monitoring key performance indicators (KPIs), and optimizing campaigns for optimal results.
Monitoring installs, posts, sign-ups, and other app-related metrics, and presenting the results to clients while providing regular project updates.
Performing in-depth market analysis and tracking important metrics using various tools such as Google Search Console, Google Analytics, Firebase, Google Tag Manager, Ahref, SEMrush, Google Play Console, App Store Connect, Microsoft Clarity, SpyFu, and Moz.
Generating content ideas and creating engaging creatives using tools such as Answer the Public, Buzzsumo, Wordai, Grammarly, Canva, and Crello.
Collaborating with the creative team to suggest creative concepts for social media profiles and ad campaigns.

Google AdsFacebook AdsSEOGoogle AnalyticsSEMContent Creation+1

Aadme

Digital Marketing Training and Internship

Oct 2021 – Mar 2022 · 5 mos · Bengaluru, Karnataka, India · Remote

During my internship, I was responsible for a range of tasks that contributed to improving the online presence of the company. These tasks included :
Conducted site audits to identify and rectify errors, contributing to improved website performance.
Set up a content calendar and created engaging blogs to increase brand awareness.
Performed keyword analysis using tools such as Google Keyword Planner and Uber Suggest to optimize website content for search engines.
Utilized YouTube discovery ads to promote company videos and increase views.
Worked on website on-page and off-page SEO, improving search engine rankings and driving organic traffic.
Made significant contributions to the overall digital marketing strategy of the company during my internship by leveraging my skills and knowledge in these areas.

SEOContent WritingKeyword AnalysisYouTube AdsDigital Marketing