Arushi Verma

Co-Founder

India7 yrs experience

Key Highlights

Led initiatives improving customer acquisition and retention.
Successfully managed large-scale projects across multiple domains.
Drove significant growth through data-driven strategies.

Stackforce AI infers this person is a Growth and Strategy professional in high-growth startups and large enterprises.

Contact

Skills

Core Skills

Category ManagementBusiness PlanningCustomer Experience ManagementStrategic LeadershipCustomer ExperienceProject ManagementBrand StrategyStrategic PartnershipsStrategy

Other Skills

Category InsightsEnd-to-End Project ManagementPnL ManagementRevenue & Profit GrowthEarly-Stage StartupsStrategic Business InitiativesSecondary ResearchPresentationsDigital TransformationPrimary ResearchCompetitive AnalysisCustomer RetentionGrowth StrategiesTest AutomationDaily Operations

About

Growth and strategy professional with 4+ years of experience driving customer acquisition, process optimization, and customer experience across high-growth startups and large enterprises. Proven track record in scaling business operations, leveraging data insights for strategic decision-making, and optimizing customer journeys through A/B testing and process improvements. Experience of handling a team of 45+. At Spinny, led CX, growth, and process excellence, improving conversions, and streamlining operations. Designed A/B tests to optimize digital journeys, lead management, and churn reduction. At Vedanta, drove 360° branding campaigns while at Vidyakansha, expanded a social enterprise across 5+ states through strategic partnerships & grassroots activations. Passionate about building customer-first, data-driven solutions, collaborating with leadership to drive growth and operational excellence, and executing marketing strategies that enhance brand positioning. Always open to discussing opportunities in growth, strategy, and operations.

Experience

7 yrs

Total Experience

1 yr 10 mos

Average Tenure

10 mos

Current Experience

Meesho

Category Management

Aug 2025 – Present · 10 mos · On-site

Owning category management for Household Care and Home & Kitchen at Meesho Grocery (assortment, pricing, and merchandising) and building the new category pipeline by identifying, scoping, and launching categories with end-to-end GTM ownership

Business PlanningCategory InsightsEnd-to-End Project ManagementPnL ManagementRevenue & Profit GrowthEarly-Stage Startups+1

Spinny

3 roles

Program Manager, Strategic Initiatives

Promoted

Jan 2024 – Jul 2025 · 1 yr 6 mos · Gurugram, Haryana, India

Led initiatives to enhance lead conversion, optimize online token and buy-back journeys, and refine customer acquisition strategies through A/B testing and data-driven insights
Automated lead management workflows, improving efficiency and reducing manual intervention. Enhanced test drive operations by refining geolocation accuracy and streamlining processes.
Revamped customer touchpoints, improving engagement and satisfaction through better staff training, in-app communication, and self-service options. Spearheaded initiatives to enhance post-sales support, optimizing processes to improve overall customer experience
Managed large-scale projects across CX, growth, and product development, collaborating with leadership, tech, and operations teams to drive business impact. Designed and implemented training programs to upskill teams and improve service quality
Conducted deep customer insights analysis to identify pain points, leading to key product and process improvements that enhanced conversion rates, retention, and overall user experience

Strategic LeadershipStrategic Business InitiativesSecondary ResearchPresentationsCategory InsightsDigital Transformation+34

Associate Program Manager II, Strategic Initiatives

Sep 2023 – Dec 2023 · 3 mos · Gurugram, Haryana, India

Secondary ResearchPresentationsDigital TransformationEnd-to-End Project ManagementPrimary ResearchCompetitive Analysis+13

Associate Program Manager, Strategic Initiatives

Feb 2022 – Aug 2023 · 1 yr 6 mos · Gurugram, Haryana, India

Leading strategic initiatives across Demand & Supply to enhance customer experience

Problem SolvingStrategyProject ManagementSecondary ResearchPresentationsDigital Transformation+20

Vedanta resources limited

2 roles

Deputy Manager - Director's office

Aug 2021 – Jan 2022 · 5 mos

Led two large-scale nationwide branding campaigns, achieving 20Mn+ interactions and 2X website traffic growth through integrated ATL/BTL activations, influencer collaborations, and digital marketing.
Conducted in-depth consumer insights analysis, FGDs and interviews to refine brand positioning and optimize marketing investments across 9+ cities.
Led strategic cross-functional initiatives, including the setup of a multi-specialty animal welfare hospital, overseeing digital strategy, media partnerships, and influencer campaigns
Collaborated with senior leadership to streamline reporting structures and optimize project execution, improving efficiency across marketing and CSR initiatives improving project timelines & delivery by 10%

Problem SolvingStrategyProject ManagementSecondary ResearchPresentationsKey Account Management+20

Management trainee - VLDP

Jul 2020 – Jul 2021 · 1 yr

Consumer Marketing

Vidyakansha

Co-Founder

May 2020 – Dec 2021 · 1 yr 7 mos · Gurugram, Haryana, India

Vidyakansha has provided free, quality online education and skilling to 1270+ rural students across 5 states in India in partnership with government schools since its inception. It has successfully increased learning outcomes by 27% via its smart classrooms set up along with rural government schools.
https://www.vidyakansha.org/

Strategic PartnershipsProblem SolvingStrategyExpansion StrategyBrand StrategyMarketing Strategy+8