May 2024 – Apr 2025 · 11 mos · Gurugram, Haryana, India · On-site

Sep 2021 – Apr 2024 · 2 yrs 7 mos · Bengaluru, Karnataka, India

• As a senior category manager, I was responsible for the P&L of the Grocery category.
• 0 to 1 scaleup - Launched grocery category in 5 states, expanding the portfolio from Fruits & Vegetables to Staples, Packaged Food, Beverages and Personal Care.
• Monitored and improved revenue, margins, basket value and penetration.
• Conducted A/B experiments to enhance customer retention, app engagement and conversion.
• Improved customer experience by setting processes to enhance price x quality x delivery proposition.
• Managed listings to ensure stock availability, item description and pricing.
• Analyzed customer behaviour to boost revenue through product ranking and marketing promotions.
• Account Management – Onboarded, managed and grew national, regional and local suppliers.
• Created processes for supplier payments, inventory management, and tracking customer journey.

Aug 2020 – Sep 2021 · 1 yr 1 mo · Mumbai, Maharashtra, India

• I worked on developing the viscose business through the following channels:
• with existing customers: cross sold specialty fibers, with order volume of 20T.
• with new customers, outside India: executed product qualification from brands such as L'Oreal, liaised with industry journals to promote our brand (Purocel) and conducted webinars with leading bodies promoting sustainability.
• with new customers, within India: Accomplished 4 tie-ups (Duroflex, Kurlon, etc) for market development of Fire Retardant mattress in India.

Jun 2019 – Aug 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India

• As a part of the Leadership Program, I did three stints across functions and group companies in my first year.
• Ultratech Cement (Operations):
• Created a supplier rating and categorisation framework to strengthen partnerships with superior vendors and churn poor performing vendors.
• Worked on reducing escalation incidents, by revising SOP for cement bag procurement and assessing implementation of bar codes on cement bags.
• Allen Solly (Marketing):
• Implemented the first ever Children's Day Campaign by Allen Solly reaching 4mn+ parents and increasing Allen Solly Juniors' store footfall by 100% during the campaign.
• Launched and marketed Allen Solly store launches in 9 cities which included two store launches with highest footfall on opening day.
• Innovation Cell ( Strategy): Innovation Cell is an internal consulting body of Aditya Birla Group, which works with group companies to help accelerate critical projects. Here, I worked with:
• VanHeusen to develop Smart apparel, collaborating with 5 global apparel technology players
• Pantaloons to incorporate GPS tracker in kids' shoes.
• Pulp & Fiber business to develop Ingredient Branding strategy for viscose in sanitary napkins in collaboration with Carmesi & PeeSafe. I also worked on developing a GTM strategy for disinfectant wipes & dye catchers in Australia and Europe.

Jul 2016 – May 2017 · 10 mos · Pune Area, India

• As a key account manager, I was responsible for handling 16 enterprise accounts and serve as a liaison between the client and our finance, presales, marketing & legal teams. I was also responsible for generating new business to which end I onboarded a new account with a deal value of INR 3cr/yr and increased business with an existing account, worth INR 2cr/yr.