Ashwani Shukla

Partnerships Manager

Bengaluru, Karnataka, India13 yrs 11 mos experience

Most Likely To Switch

Key Highlights

13+ years in marketing and partnerships.
Led strategic collaborations at Junglee Games.
Expert in data-driven marketing strategies.

Stackforce AI infers this person is a Marketing and Partnerships expert in the Gaming and Sports industries.

Contact

Skills

Core Skills

Strategic PartnershipsMarketingBusiness Development

Other Skills

Brand PartnershipsStakeholder ManagementUser AcquisitionRevenue GenerationCampaign ManagementInfluencer MarketingNegotiationMarket AnalysisSocial Media MarketingBuilding Business PartnershipsBusiness-to-Business (B2B)Digital CampaignsRetention StrategiesComparative AnalysisKey Accounts

About

13+ years of experience in marketing and partnerships, I currently lead strategic collaborations as Senior Manager - Partnerships at Junglee Games. My role focuses on spearheading brand partnerships across diverse business units like Rummy, Poker, Howzat, and Ludo. By cultivating relationships with OEMs, publishers, and other stakeholders, we ensure seamless integration and maximize user acquisition, revenue, and engagement. Previously, at Mobile Premier League (MPL), I played a pivotal role in managing high-impact campaigns like IPL and Olympic initiatives, leveraging influencer marketing to drive engagement across Indian and U.S. markets. Passionate about data-driven strategies, I continue to align partnerships with organizational goals to deliver measurable success in dynamic, international markets.

Experience

13 yrs 11 mos

Total Experience

2 yrs 3 mos

Average Tenure

2 yrs 5 mos

Current Experience

Junglee games

Senior Manager - Partnerships

Dec 2023 – Present · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

Spearheading Brand Partnerships for Junglee Games team for
all Business Units i.e. Rummy, Poker, Howzat and Ludo.
Create and sustain effective partnerships with key
stakeholders, OEMs, direct apps, publishers, payment
gateways, SMS, reward stores, and other strategic partners
Create and improve partnership management processes for
smooth integration and regular communication with external
partners
With an emphasis on international markets, conduct
research to find new business opportunities
Key KRA includes maintaining a base MoM revenue along
with adding new MAU from existing and new partnerships
Engaging with the analytics team to analyse key metrics and
KPIs concerning user acquisition and regular reports
Leading the Brand Awareness Campaigns and Offline
Alliances for Junglee Games across all platform games
Content integration partnerships with regional OTTs

Brand PartnershipsStakeholder ManagementUser AcquisitionRevenue GenerationCampaign ManagementStrategic Partnerships+1

Mobile premier league (mpl)

2 roles

Senior Manager - Commercial & Partnerships

Promoted

Jun 2021 – Sep 2023 · 2 yrs 3 mos

● Playing a leading role in the planning, negotiation, and delivery of campaigns. Influencer marketing for Indian and USA geographies.
● Managing sponsorship and brand partnerships for sports and events.
● Building partnerships with B2C and D2C brands.
● Launching campaigns on TV, print, and OTT platforms.
● Managing campaigns like IPL, World Cup jersey launch, Olympic campaign, Rummy Relaunch with Manoj Bajpayee and Jim Sarbh associations.
● Executing influencer marketing campaigns to drive user acquisitions, engagement, and revenue.
● Identifying and building relationships with key influencers and thought leaders in the industry.
● Staying updated on emerging influencers and trends through social media channels like Instagram, YouTube, SFV, Twitter, Telegram, and Facebook.

Influencer MarketingCampaign ManagementBrand PartnershipsNegotiationMarket AnalysisStrategic Partnerships+1

Manager - Commercial & Partnerships

Jun 2021 – Dec 2022 · 1 yr 6 mos

Social Media MarketingNegotiationInfluencer MarketingStakeholder ManagementStrategic PartnershipsMarketing

Oyo

Senior Business Development Manager

Jan 2019 – Jun 2021 · 2 yrs 5 mos · Pune Area, India

1.Responsible for adding more supplies onto OYO platform and meeting AOP targets month on month
2.Planning and building short term as well as long term supply pipeline and manage all stakeholders to
run all these properties smoothly and ensure optimization in operations
3 Received appreciation certificate from the CEO of OYO Rooms as the superstar performer for May
& June 2019

NegotiationStakeholder ManagementBusiness DevelopmentMarketing

Gmr sports private limited, delhi daredevils

Assistant Operations Manager

Apr 2018 – May 2018 · 1 mo · New Delhi Area, India

Responsible for ensuring correct entitlements to the stakeholders
Involved in vendor identification process from onset.
Assisted in obtaining NOC’s from various govt. dept.
Setup and Arranged the Delhi Venue which hosted IPL matches at FSK, Delhi.

Building Business Partnerships

Basf

Assistant Sales Manager

Sep 2016 – May 2017 · 8 mos · New Delhi Area, India

Handling Key clients I.e Patanjali Haridwar, ITC Saharanpur, ITC Haridwar , Nestle Similar etc.Had commissioned waterproofing and Ucrete flooring .

Building Business PartnershipsBusiness-to-Business (B2B)

Berger paints india

Senior Technical Sales Officer

May 2015 – May 2016 · 1 yr

Was responsible for handling Channel sales and project sales in Western India
 Activities involving in handling floor coatings & waterproofing for Mega clients like Airport
Authority of India , Defence Industry, Bajaj Auto

Building Business PartnershipsBusiness-to-Business (B2B)

Apurva construction

Area Sales Manager

Oct 2009 – Dec 2014 · 5 yrs 2 mos

Looking on Revenue generation, Sales accountability & profitability
 It also includes handling the liasoning of the product with MES , PWD’s
 Was responsible for handling project sales & execution in Military Engineering Services (MES)
 Preparing BOQ’s for Govt. projects i.e Runway repair, Hanger epoxy polyurethane flooring.

Building Business PartnershipsBusiness-to-Business (B2B)