Ashwinth S

Digital Marketing Specialist

India13 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led high-impact marketing teams to revenue growth.
Expert in global product evangelization and demand generation.
Proven track record in multichannel marketing strategies.

Stackforce AI infers this person is a Marketing Leader in the SaaS industry with expertise in demand generation and product marketing.

Contact

ashwinth.s@gmail.com LinkedIn

Skills

Core Skills

Demand GenerationProduct MarketingLead GenerationContent MarketingPerformance MarketingBrand ManagementMedia PlanningDigital Marketing

Other Skills

Above the LineAdvertisingAnalysisAnalyst RelationsBelow the Line AdvertisingBloggingBrand AwarenessBranding & IdentityBusiness Intelligence (BI)Business StrategyBusiness-to-Business (B2B)Corporate BrandingCustomer AcquisitionCustomer MarketingCustomer Relationship Management

About

I've always enjoyed working at the confluence of technology and marketing, and evangelizing a SaaS product globally makes life even more interesting. I've had the opportunity to lead and transform marketing teams into a high-performing revenue centre by ensuring measurable returns and maximizing the impact of every dollar invested. Here's a bit more about me • Expand, nurture, and grow a high-impact marketing team • Strategize, implement, and optimize inbound and outbound marketing efforts — globally • Drive demand and lead generation through omnichannel marketing campaigns • Responsible for enterprise lead generation, conversion, and revenue • Lead product marketing and customer advocacy programs • Optimize and drive rev ops programs • Anchor ATL and BTL campaigns (online and offline) • Head analyst and media relations • Worldwide product evangelization • Draw up and manage annual marketing budgets through media planning and buying • Experience handling internal and cross-functional teams, media companies, SDR firms, and marketing/ad agencies globally

Experience

13 yrs 10 mos

Total Experience

3 yrs 5 mos

Average Tenure

6 yrs 7 mos

Current Experience

Zoho

3 roles

Senior Marketing Manager

Promoted

Feb 2023 – Present · 3 yrs 4 mos

Head the lead & demand generation, analyst relations, enterprise marketing, product marketing, and customer marketing verticals of Zoho’s BI & analytics suite.
Responsible for setting up the ABM program for enterprise lead generation,
conversion, and revenue growth.
Lead and guide the demand generation and BDR teams to meet MQL targets.
Anchor analyst relations. Experience in working with Gartner, Forrester, IDC,
Constellation Research, ISG, Dresner Advisory Services, Ventana Research, BARC,
Nucleus Research, and more.
Drive customer advocacy programs like user communities, case studies (textual
and video), testimonials, reviews and ratings, referral and loyalty, and more.
Global speaker/evangelist at international tradeshows/conferences/meet-ups.

Lead GenerationDemand GenerationAnalyst RelationsEnterprise MarketingProduct MarketingCustomer Marketing

Marketing Manager

Mar 2021 – Present · 5 yrs 3 mos

Head lead & demand generation and product marketing of Zoho's BI & analytics suite.
Lead, and nurture the marketing team to achieve business KPIs.
Global speaker/evangelist at international exhibitions/conferences/meet-ups.
Responsible for the marketing P&L of Zoho Analytics' e-commerce plugin on
Shopify marketplace.
Create and co-own the mid-market GTM strategy with the sr. management
team. Own the mid-market marketing funnel (generate, nurture, and qualify
leads).
Lead pre-purchase growth marketing efforts with product management teams.
Create a self-service on-boarding model by reducing friction through
regionalization and personalization.
Identify and establish outreach programs and strategic partnerships with media
companies, SDR firms, and complementing business apps for overall business
growth.
Strategize, coordinate, and execute multichannel marketing campaigns from the
ground up for global product launches.
Anchor various market research initiatives, and support the overall marketing
strategy for achieving business KPIs.

Lead GenerationProduct MarketingMarketing P&LGTM StrategyMultichannel Marketing Campaigns

Marketing Lead

Oct 2019 – Feb 2021 · 1 yr 4 mos

Conceptualize, design, promote, and execute virtual events, and thought
leadership & educational webinars - self-hosted & co-hosted with customers,
analysts, influencers, and other business apps for lead generation.
Product marketing - inbound web traffic and demand generation based on on-page & off-page SEO
recommendations and content marketing - microsites, webpages, and blogs.
Nurture and convert Marketing Qualified Leads acquired across channels through
targeted lead nurturing programs.
Personalize onboarding experiences across the customer journey, and intensify
product stickiness through activity-based in-app promos and drip marketing
email campaigns.
Performance marketing - strategize, drive, and optimize the inorganic ads
portfolio, and achieve specific business KPIs
LinkedIn: sponsored content, carousel, video, conversation, and InMail
Shopify marketplace: search
Reddit ads: text and image
Youtube: banner - static and responsive, and bumper ads
Google Ads: GDN - static, dynamic, and responsive ads
Quora ads: topic and question targeting
Strategize and run video marketing campaigns through branded and unbranded
video content, and enhance brand awareness and positioning.
Evangelize the product by organizing and participating in conferences and
customer meet-ups worldwide.
Optimize marketing efforts through data-driven assessments.

Virtual EventsContent MarketingPerformance MarketingVideo Marketing

Godrej & boyce mfg. co. ltd.

Marketing Manager

Jun 2018 – Sep 2019 · 1 yr 3 mos · Greater Chennai Area

Created a market pull and improved the brands’ visibility across markets and POS
through outdoor and in-shop branding and merchandizing.
Enhanced brand and product awareness through media planning and buying for ATL
and BTL activities - outdoor media, events (dealer meets, customer meets, CII events,
exhibitions, and trade fairs), magazines, etc.
Anchored Warehouse Safety Awareness programs jointly with CII Institute of Logistics
to position GSS as an advocate of ‘warehouse safety’.
Online lead generation and dealer/customer engagement through digital marketing
platforms - social media, Google Ads, websites, directory listings, and emails.
Connected and engaged the dealers/customers with digital marketing tools and
experiences - promotional videos (demos, time lapse, etc.), and newsletters.
Ensured the marketing expenses operated within the stipulated budget.

Media PlanningBrand AwarenessDigital MarketingBrand Management

Murugappa group

2 roles

Deputy Manager Marketing

Promoted

Jun 2015 – May 2018 · 2 yrs 11 mos

Coached and managed the reporting teams to achieve business KPIs.
Brand management - implemented a migration strategy to rationalize and
consolidate the identified brands.
Created a market pull and improved the brands’ visibility across markets and POS
through branding and merchandizing.
Enhanced brand and product awareness through media planning and buying for ATL
and BTL activities - radio, outdoor media, events (dealer meets, sub dealer meets, end
user meets, product launches, exhibitions, and trade fairs), and magazines.
Performance marketing - online brand management and customer engagement
through online and digital marketing platforms - social media, Google Ads, websites,
mobile apps, emails, and SMS.
Anchored Grinding Wheels Safety Awareness programs to position CUMI as an
advocate of 'operational safety'.
Connected and engaged customers through digital marketing tools and experiences -
virtual reality, promotional videos, and sound branding.
Anchored market/consumer research projects based on business needs.

Brand ManagementDigital MarketingMarket Research

Deputy Manager Marketing

Apr 2013 – Jun 2015 · 2 yrs 2 mos

Administered promotional activities on social media and on the web.
Acquired and built a customer base (corporate and retail businesses).
Identified points of sale and new sales channels.
Responsible for enquiry generation and order booking.
Ensured collection of payments as per agreed payment terms.

Promotional ActivitiesCustomer Acquisition

Hdfc bank ltd

Relationship Manager

Apr 2012 – Mar 2013 · 11 mos · Greater Chennai Area

Ensured growth of Personal Banker portfolio on predefined parameters and
controlled attrition through effective troubleshooting.
Built and maintained customer relationship by providing excellent service.
Effectively met ‘sale to existing portfolio’ and ‘new acquisitions to portfolio’
targets.
Cross sold products to meet individual and branch targets.
Ensured optimal levels of Income Generating Product Group Holding (IGPGH) by
selling income generating products.

Customer Relationship ManagementSales