Astha Ganjre

Market Research Analyst

Pune, Maharashtra, India6 yrs experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led research for top clients like Dell and Intel.
  • Achieved 100% client satisfaction with high-impact reports.
  • Recognized as Employee of the Month three times in 2024.
Stackforce AI infers this person is a Market Research and Digital Marketing specialist with a strong focus on data-driven insights.

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Skills

Core Skills

Market ResearchData VisualizationDigital MarketingSeo

Other Skills

AI-powered analyticsAWS cloud Practitioner Essentials: ArchitectingAffiliate MarketingB2B Marketing StrategyBloggingBrand StrategyBusiness IntelligenceCompetitor BenchmarkingContent MarketingContent StrategyData IntegrityE-COMMERCE BusinessEmail MarketingExcelFacebook Marketing

About

Hello! I am an MBA & PGDM professional with nearly 4 years of experience specializing in Market Research, Business Intelligence, and Data Visualization. Currently, I serve as a Research Analyst at Contrive Datum Insights Pvt. Ltd. in Pune, where I lead research initiatives for esteemed clients such as Dell, Amul, Dow, and Intel. My role involves designing data models, conducting competitive analyses, and delivering actionable insights that drive strategic business decisions. I have developed a strong command in data visualization and research methodology design, utilizing tools like Power BI, Excel, and AI-powered analytics platforms. Throughout my career, I have been recognized for my client-focused and innovative approach, consistently converting extensive research deliverables into concise, insight-driven reports. I take pride in my ability to translate complex datasets into clear narratives that support leadership decision-making. My dedication to quality has earned me the Employee of the Month recognition three times in 2024, reflecting my commitment to delivering high-quality reports with 100% client satisfaction. With a proven track record of driving improvements in SEO ranking and lead generation, I am passionate about leveraging data to create impactful business strategies.

Experience

6 yrs
Total Experience
1 yr 6 mos
Average Tenure
2 yrs 10 mos
Current Experience

Contrive datum insights pvt. ltd.

Research Analyst

Aug 2023Present · 2 yrs 10 mos · Pune, Maharashtra, India

  • In my current role as a Research Analyst, I leverage advanced AI tools and Copilot
  • platforms to automate data analysis processes, significantly enhancing productivity and expediting
  • the generation of market insights and reports. I design and maintain interactive Power BI dashboards
  • that transform raw data into compelling visualizations, facilitating informed executive decision-
  • making. My responsibilities also include creating comprehensive Market Estimation sheets to ensure
  • data integrity and accurate forecasting, conducting in-depth secondary research, and providing pre-
  • sales and post-sales support to align project objectives with stakeholder expectations. I collaborate
  • with cross-functional teams to ensure the successful execution of research projects while
  • maintaining high standards of data accuracy and integrity.
  • Achievements: I have successfully engaged with prestigious clients such as Dell, Amul, Dow, and
  • Intel, crafting tailored research solutions that align with their business objectives. My commitment to
  • excellence has been recognized through three Employee of the Month awards for exceptional
  • research quality and client satisfaction. I have delivered multiple high-impact reports that resulted in a
  • 100% satisfaction rate from clients, leading to repeat business and long-term partnerships.
Market ResearchBusiness IntelligenceData VisualizationPower BIExcelAI-powered analytics

Marketsandmarkets™

Web Marketing Analyst

Apr 2022Jul 2023 · 1 yr 3 mos · Pune, Maharashtra, India · On-site

  • As a Web Marketing Analyst, I designed and maintained advanced Power BI dashboards
  • to visualize digital marketing performance, enabling data-driven decisions and precise ROI tracking. I
  • conducted competitor benchmarking and market intelligence analysis, uncovering emerging digital
  • trends and strategic opportunities for global B2B clients. My role involved collaborating cross-
  • functionally with Marketing, Research, and Business Development teams to ensure seamless project
  • execution and data accuracy.
  • Achievements: I played a key role in driving a 40% improvement in SEO ranking and a 10% growth in
  • convertible leads through optimized content strategy and digital analytics initiatives. My innovative
  • approach to research and analysis contributed significantly to enhancing client engagement and
  • overall value.
Power BIDigital MarketingCompetitor BenchmarkingMarket IntelligenceMarket Research

Thinkcode technologies pvt. ltd.

Digital Marketing Executive

Mar 2021Aug 2021 · 5 mos · Nagpur, Maharashtra, India

  • Social Media Marketing:
  • Create and manage digital campaigns for well-known brands/clients. Create, implement, track, analyze and optimize paid social advertising campaigns on Facebook, Instagram and LinkedIn.
  • Create and maintain reports for the overall brand, as well as for individual campaigns on social media. • Content calendar management, social media content delivery, and leading day-to-day activities
  • Real-time social media analysis and optimization to strategies and content accordingly.
  • Email Marketing:
  • Creation and execution of email-based marketing campaigns
  • Manage various email marketing campaigns, including the template designs, calls-to-action, and content used in our email.
  • Proofread emails for clarity, grammar and spelling.
  • Ensure message is conveyed clearly and delivered properly to prospects.
  • Ensure emails follow industry policies and best practices.
  • Identify target audience and grow the email list.
  • Implemented A/B testing and segmentation strategies into email marketing campaigns to drive optimized open and clicks rates.
Social Media MarketingEmail MarketingContent StrategyDigital Marketing

Market research inc

Search Engine Optimization Executive

Jul 2019Jan 2021 · 1 yr 6 mos · Pune, Maharashtra, India · On-site

  • Web promotion for Report and increase web traffic and maximize conversions using applied and advanced web promotion techniques.
  • Conduct keyword research according to the latest keyword research strategies.
  • Create unique content for web promotion reports and publish it on paid and free platforms.
  • Keep attention to the updates of Google’s Algorithm.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Conducting market research to identify new revenue opportunities
  • Create reports on marketing and sales metrics, like conversion rates
  • Social bookmarking on various platform.
Search Engine OptimizationWeb PromotionKeyword ResearchSEO

Education

Liverpool John Moores University

Master of Business Administration - MBA — Marketing

Sep 2021Jan 2023

Institute of Management Technology, Ghaziabad

Postgraduate Degree — PGPM

Sep 2021Jan 2022

St. Vincent Pallotti College of Engineering & Technology

Bachelor of Engineering — Mechanical Engineering

Jan 2012Jan 2017

R. S. Mundle

SSC — High School/Secondary Diplomas and Certificates

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