Aswetha Anil

Digital Marketing Specialist

Bengaluru, Karnataka, India2 yrs 10 mos experience

Key Highlights

Creative marketer with a strong storytelling ability.
Proven expertise in B2B product positioning and go-to-market strategy.
Awarded 'Shining Star of the Month' for exceptional work.

Stackforce AI infers this person is a SaaS marketing professional with a strong focus on content strategy and B2B product marketing.

Contact

Skills

Core Skills

Product MarketingContent StrategySales EnablementCreative MarketingEvent MarketingEmployer BrandingJournalism

Other Skills

Analytical SkillsAnalyticsB2B MarketingB2B Marketing StrategyBloggingBusinessBusiness GrowthBusiness-to-Business (B2B)Campaign ManagementCampaignsCanvaCommunicationComposing Press ReleasesContent CreationContent Development

About

Hi, I’m Aswetha Anil, and if there’s one thing I love, it’s the power of a great story, especially when it brings people and solutions together.I happily thrive in any space where creativity meets strategy. I am a creative and results-driven Marketing Professional with over 3 years of experience in product marketing, content strategy, brand storytelling, and digital marketing. Skilled at simplifying complex IT and SaaS solutions into engaging product stories that drive adoption, sales, and market visibility. Proven expertise in B2B product positioning, go-to-market strategy, event marketing, and sales enablement. Strong background in digital journalism, social media growth, and employer branding. Adept at leveraging modern marketing tools and collaborating with sales, presales, delivery, and HR teams to deliver impactful campaigns and communication assets. Let’s Connect Whether you want to craft impactful content, convey your brand’s message, or exchange industry insights, brainstorm ideas, or just chat about marketing and tech, feel free to reach out. See my mail ID on the Banner🆙👆

Experience

2 yrs 10 mos

Total Experience

2 yrs 3 mos

Average Tenure

7 mos

Current Experience

Infosys

Marketing Analyst

Nov 2025 – Present · 7 mos · Bengaluru, Karnataka, India · On-site

Input zero technologies pvt. ltd.

Marketing Associate

Jul 2023 – Oct 2025 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Product Marketing: Developed positioning, descriptions, and collateral for ServiceNow products (HRSD, ITSM, ITOM, DevOps) and proprietary offerings (Agentic AI, Risk Resiliency & Security, Neuro HR).
Content & Sales Enablement: Produced case studies, whitepapers, product decks, email campaigns, go-live kits, and internal enablement materials supporting sales and pre-sales functions.
Video & Creative Marketing: Scripted and produced product demos, ad videos, walkthroughs, and training guides simplifying complex IT solutions.
Event Marketing: Orchestrated end-to-end campaigns including booth setups, offline gifting, social promotions, and blogs to amplify product visibility.
Employer Branding: Designed internal comms and employee engagement campaigns with HR to enhance organizational culture.
Digital Growth: Scaled LinkedIn presence by 3x through storytelling, industry insights, and strategic campaigns.
Awarded “Shining Star of the Month – January 2024” at IZT for exceptional work, dedication, and creative thinking.

Product MarketingContent StrategySales EnablementVideo ProductionEvent MarketingEmployer Branding+1

Pankhuri

Content Writer

Nov 2022 – Jan 2023 · 2 mos · Bengaluru, Karnataka, India · Remote

Achieved 25K+ follower growth on Instagram via creative campaigns, influencer tie-ups, and engagement strategies.
Supported content strategy, keyword research, and promotional planning to increase organic reach.
Executed targeted campaigns on Instagram, Quora, and Reddit, boosting brand visibility and customer acquisition.
Wrote SEO-driven blogs and optimized web content for discoverability.
Assisted in content creation across digital channels, ensuring consistency in tone and branding.

Content WritingSEOSocial Media MarketingContent Strategy

Ht digital streams

Intern

Mar 2022 – Aug 2022 · 5 mos · New Delhi, Delhi, India

Managed 12+ newsletters for Hindustan Times & Livemint using Netcore, overseeing proofreading, scheduling, and reporting analytics (open/click rates).
Took ownership in hunting exclusive stories and breaking news, ensuring timely publication and competitive edge.
Published multiple byline stories, many cited in Wikipedia resource sections, strengthening credibility.
Reported across Bengaluru city desk, covering politics, civic developments, and the startup ecosystem.
Researched, wrote, and published in-depth features on Bengaluru-based startups and innovations.
Conducted interviews with founders, experts, and public figures, converting insights into engaging articles and thought-leadership content.
Collaborated with PR professionals and external stakeholders for sourcing stories and building industry-relevant coverage.

Newsletter ManagementResearchInterviewingJournalism