A

Atul Tuli

CEO

India29 yrs 10 mos experience
AI Enabled

Key Highlights

  • 25+ years of experience in SaaS and Fintech leadership.
  • Proven track record of scaling businesses across APAC.
  • Expertise in GTM strategies and customer success.
Stackforce AI infers this person is a SaaS and Fintech leader with extensive experience in scaling businesses and driving innovation.

Contact

Skills

Other Skills

GTM PlanningRecruitingMarketplaceStrategic InfluenceArtificial Intelligence (AI)SAP Cloud PlatformLeaderLeadership DevelopmentSuccession PlanningCross-Cultural Communication SkillsOrganizational CultureDelegationSAP Marketing CloudHybrisCoreSystems

About

Currently, Driving Fintech Innovation in India | 25+ Years of Building Cloud & SaaS Businesses Across Asia and India I’m a fintech and SaaS leader now back in India, actively shaping the next wave of innovation in digital payments, credit infrastructure, and financial inclusion. Over the past 25+ years, I’ve scaled cloud-first businesses across APAC—leading growth across India, Southeast Asia, and emerging markets. My expertise spans Customer Experience (CX), ERP, AI, Data & Business Intelligence, and now—Fintech Infrastructure. 🔧 Core Strengths: • SaaS Builder DNA: From 0 to 1, and then from 1 to 100—launched, scaled, and institutionalized new product categories. • Growth Leadership: Built and led high-performing, cross-functional teams across regions. • CxO GTM: Deep executive relationships, trusted by clients to drive transformation agendas. • Digital Shift Enabler: Delivered tangible business outcomes via Cloud CX, ERP, and now Fintech stacks. • Proven GTM ROI: Every role backed by measurable revenue growth and impact. 📈 Notable Milestones: • Oracle CX Cloud: Scaled APAC from $5M to $36M in 4 years | 60% YoY. • Salesforce Service Cloud: Tripled Asia revenue from $10M to $30M in 4 years. • SAP CX & Thailand: Consolidated SAP CX in Asia, 4x growth in Thailand (FY20–FY23). • India Fintech (Now): Leading GTM and ecosystem strategy for credit issuing, UPI, and card rails across India and Asia. 👥 Leadership Style: Relationship-first. Positive, adaptable, and growth-minded. I build teams that scale and leaders that thrive. Leadership Traits(Gallop Strengths) : Positivity | Relator | Adaptability | Ideation | Developer 💪 Beyond Work: An endurance athlete at heart—Ironmans, marathons, and long weekend runs keep me grounded and driven. ⸻ 📩 Let’s connect if you’re building in SaaS or Fintech, or just want to jam on growth, leadership, or the Asia and India 🇮🇳 opportunity. atul.tuli@gmail.com | atul.tuli@SMAR-T.one Twitter : @atultuli

Experience

29 yrs 10 mos
Total Experience
3 yrs 2 mos
Average Tenure
10 mos
Current Experience

Pine labs

Chief Revenue Officer (CRO)

Jul 2025Present · 10 mos · India · On-site

Turtletech tribe

Angel Investor

Jan 2025Present · 1 yr 4 mos · Mumbai, Maharashtra, India · Remote

Builder.ai

Managing Director

Jan 2025Jun 2025 · 5 mos · India · On-site

  • Driving Builder.ai’s India 🇮🇳 growth story — leading GTM, partnerships, and customer success for our AI-powered app development platform.
  • Focused on unlocking market potential, building high-impact teams, and positioning India as a strategic hub for global growth.

Accenture

Managing Director

Jan 2025Mar 2025 · 2 mos · Singapore · On-site

Credentia

Angel Investor

Dec 2024Present · 1 yr 5 mos · Mumbai, Maharashtra, India

Circles

Vice President of Sales

Aug 2024Dec 2024 · 4 mos · Singapore · Hybrid

Smar-t world

Managing Partner

Jul 2024Present · 1 yr 10 mos · Singapore · Remote

  • At Smar-T World, we empower SaaS founders and IT service companies across Asia, India, and APAC with strategic advisory and consulting services.
  • Our expertise includes startup ideation, go-to-market strategies, sales optimisation, and growth consulting.
  • We also provide managed IT and partner support to streamline operations and drive success for SaaS and Enterprise Software solutions.
  • Services:
  • Startup Ideation & Validation
  • GTM Strategy Development
  • Sales & Growth Optimization
  • IT & Partner Support
  • Join us to navigate the startup ecosystem and achieve unparalleled growth.
  • Website: www.smar-t.world | www.smar-t.one

Career break

Travel

May 2024Jul 2024 · 2 mos

  • After about 5 years at SAP and a fulfilling 25-year career in Sales across India, SEA, and Thailand, I’m taking a short career break. I’m excited to spend more quality time with my boys—one wrapping up university and the other scouting for his future uni. I’ll also be traveling, running a few marathons, building new skills, and fine-tuning my resume. Looking forward to reconnecting soon with fresh perspectives and renewed energy!

Sap

3 roles

Vice President of Sales at SAP

Oct 2023May 2024 · 7 mos

  • Fellowship Under SAP APJ Partners, building Plan for SAP APJ Marketplace(SAP Store) and growing the Marketplace business Incrementally in APJ, in Australia, India, SEA, Korea and Japan. Working with Solex, Endorsed and SAP Store Partners.
  • In parallel supporting CX Business in SEA in GTM planning for FY24

Managing Director SAP Indochina

Apr 2021Sep 2023 · 2 yrs 5 mos

  • After a Short, however very Successful and Rewarding 6 Quarters in CX, I was Promoted and Given Charge of Managing Director – SAP Indochina. Me and my team was responsible for overall performance of the Indochina Market that includes Thailand, Vietnam, Myanmar, Cambodia, Laos, Bhutan, Maldives and Nepal.
  • I moved my Family to Bangkok to Manage SAP Thailand and Indochina. My responsibilities included, growing revenue, ensuring customer success, renewals, customer satisfaction, managing and building partner ecosystem, managing Government and Public Sector relationsip, building skills.
  • I was the Sales Head, and also the Director of SAP Thailand and responsible for all 123 Emplolyees, managerial and administratively.
  • We managed all segments, like Large Enterprises, PTT, IVL, SCG, BDMS, and State Owned, Thai Airways, SCB, and other Financial Institutions, and also Mid Market Segment and Emerging Markets.
  • We grew the SaaS Revenue
  • FY20 - 6M
  • FY21 - 9M
  • FY22 - 13M
  • FY23 - 21M(SaaS) + 15M(Traditional On Prep Software) and 87% Renewal Rates.
  • Thats an average YoY growth of roughly 60%

Head Of Customer Experience - South East Asia and India

Aug 2019Mar 2021 · 1 yr 7 mos

  • I joined SAP as I always admired SAP as a Backoffice Leader and was given the Opportunity to Build the Front Office for SEA and India. Also we had bought a lot a solutions like #Hybris, #Callidus, #Litmos, #Qualtrics, #CoreSystems and SAP's own CX Solitions, like SFA, Service Cloud, BI tools etc. My Job was to consolidate the Product, the Teams and GTM for Asia and India. W
  • Building and consolidating SAP cx business for Asia. Our team grew the business YoY and opened doors for SAP into lot of untraditional accounts, like insurance, hospitality, retail, eCommerce etc.
  • We Grew the Business from Less than 5M in FY19 to 12M by FY21, with more than 60% YoY Growth. Also with 90%+ renewals.as responsible for both Net New Business and Also Renewals.

Salesforce

Regional Vice President - Asia and India

Dec 2015Aug 2019 · 3 yrs 8 mos · Singapore · On-site

  • While Salesforce was known for Salesforce Automation(SFA), I was given a Charter to build the CX(Customer Service) business. And I was Leading and Expanding Salesforce's Cloud Solutions Co-Prime(Overlay) Specialist Sales team for Enterprise and Commercial Customers across Asia and India
  • I built the Team in Asia (SEA, Hong Kong, Taiwan and Macau), Korea and China was managed through HK. And also Built the India team and leadership, and hired in Mumbai, Delhi, Bangalore.
  • My job involved, not only Sales, but Customer Success, Pre Sales, Product Management, Pricing and GTM Strategy, and build the Partner Ecosystem.
  • We grew the Business
  • FY15/16 : From 5M to 9M
  • FY16/17 : 9M to 16M
  • FY17/18 : 16M to 23M
  • FY18/FY19 : 23M to 30M
  • FY19 : My Budget was 36MWe interacted with Product Management and Consolidated Existing a Bought out solutions in Salesforce like Service Cloud, Chat, Field Service Management, Maps, and then new products like ClickSoft, FSM, and alsoAppExchange parter solutions on the MarketPlace.

Oracle

4 roles

Senior Sales Director - APAC, Cx Cloud

Jun 2012Dec 2015 · 3 yrs 6 mos

  • Was promoted to Take Over APAC team. Managing ANZ, SEA, India, China(Including Hong Kong and Taiwan), Korea. Built a CX SaaS Team Across APAC, and hired AEs and Leaders for Australia, Singapore, India, Korea and China. From a Single person, i.e. me, we built the team of 27 Execs, focussing on Pure Oracle CX SaaS solutions.
  • This was also the time, Oracle was building Oracle CX Cloud(Fusion) and also buying some world's best solutions like, RightNow, ATG, Vitrue, Responsys, Eloqua etc. Me and my team's job was to grow revenue, build a Customer Success Team, Consolidate, new and existing products and device a Uniformed GTM for Oracle CX.
  • We grew the Business from 5Million in 2013 to 36M by FY2016, that was bothNet New, Incremental, Organic and Inorganic Growth from Acqusition.
  • I was the GoTo Guy for CX SaaS (Oracle Cloud) and represented APAC in Mark Hurd(CEO) and Thomas Kurien's Fortnightly Calls.

Sales Director - Oracle CRM On Demand

Jan 2010May 2012 · 2 yrs 4 mos

  • Boomerang... Rejoined Oracle to Build Oracle Cx Cloud business for India, we just had 1 product at that time Oracle CRM On Demand. I rebuilt the team and GTM for india, and we grew the business Yoy by 50% from mere 3M business in FY11, we exited at a heathy business of 6M in FY13.

Regional Manager Oracle Applications

Jun 2007Dec 2008 · 1 yr 6 mos

  • Moved to Communications, Mdeia and Utility and Looked after Oracle Application Software Sales, ERP, CRM, EPM, BI in Communications, Media and Utility vertical. Manage South and West India. In FY2008/09 was promoted to be the Regional Manager for West for CMU. Closing deals like Vodafone, Gujarat Electricity Board, VSNL, TataTelecom, Idea Celular etc.
  • Grw business from 5M in 2007/8 to 20M+by 2009/10, less than 3 Years.

Sales Manager West - Siebel CRM

Apr 2006May 2007 · 1 yr 1 mo

  • Joined Siebel which became part of Oracle as Part of the CRM sales, selling Siebel, Oracle and Peoplesoft front end applications. Looking after West India, cutting across all Verticals. Closed deals like Tata Motors, Vodafone, Idea Celular, UTI Bank and grew the business from 2M to 10M in 2 Years. My solutions incuded, CRM, CPQ, CDP, SFA, CXetc., BI and Reports

Microsoft

Global Business Manager and Lead : Tata Group

Dec 2008Jan 2010 · 1 yr 1 mo

  • Responsible for over all Tata Group and manage all its 95 group companies spread across globally. My role involves to set up a strategic relationship with Tata's for growth and scale, look at Organisation level strategies be it Common Technology Platform or Pricing or other key strategic group level initiatives.
  • Grew Business from 25M to 35M in short span, thanks to TCS alone contributing majority of the revenue and consolidation in tata group by bringing Corus Steel and Janguar Land Rover in the Enterprise COntracts.

Ncr corporation india ltd

Regional Sales Manager - West India

Dec 1998Apr 2006 · 7 yrs 4 mos · Mumbai, Maharashtra, India

  • Was responsible for the Financial Solutions Division for West India. Focussing on large Banks like HDFC, ICICI, UTI(Axis) Banks and also Government like Bank of Baroda, Dena Bank, Bank of Mahashtra. Built the team, and has 6 Sales Execs managing different region. Also built Partner ecosystem, like Euronet and eFunds, Fist Data etc and bulit a Joint GTM with them.

Godrej & boyce

Sr Sales Off

Jan 1996Dec 1998 · 2 yrs 11 mos · Delhi, India

  • Managing BFSI Vertical for Godrej & Boyce Office Equipment Division, managing Direct Institutional and In-Direct(Channel Sales)

Dulux paints

Sales Executive

Aug 1995Dec 1995 · 4 mos · Delhi, India

  • Looked after sales in Tier 3 cities and rural areas for Decorative and Automotive product range.

Education

All India Management Association

Post Graduate — Sales and Marketing

Jan 1996Jan 1998

Pi(Professional Insights)

Personal Development Program

Jan 2009Jan 2009

Sri Venkatesvara College

Graduation — Commerce

Jan 1991Jan 1994

Sri Venkateswara University

Bachelor's degree

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