Avinash Hongal

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • Over 6 years of experience in digital marketing.
  • Expert in data-driven strategies across multiple platforms.
  • Proven track record in optimizing campaigns for measurable ROI.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech and data-driven campaign management.

Contact

Skills

Core Skills

Digital MarketingSearch Engine Marketing (sem)Search Engine Optimization (seo)Social Media Marketing

Other Skills

Account MarketingAdvertisingAdvertising ManagementAmazon PPCAmazon SEOAmazon seoApp Store OptimizationBing AdsBusiness StrategyCSSCommunicationCommunity EngagementCompetitor AnalysisContent MarketingContent Posting

About

As a skilled and versatile Digital Marketer with over 6 years of experience, I specialize in crafting and executing data-driven strategies across Google Ads, Bing Ads, Account-Based Marketing (ABM), Facebook Ads, SEM, SEO, and Web Analytics. My expertise lies in optimizing multi-channel campaigns to boost brand visibility, increase conversions, and deliver measurable ROI for businesses. I am adept at managing digital marketing campaigns, utilizing tools like Google Ads Editor, Demandbase, RollWorks, and SEMrush. My expertise includes campaign optimization through A/B testing, keyword research, and performance tracking on SEM, PPC, or ABM initiatives, I optimize content for search engines, implement link-building campaigns, and perform on-page SEO improvements to enhance organic search rankings and traffic My core responsibilities include: ๐Ÿ‘‰ Managing and optimizing SEM campaigns (Google Ads, Bing Ads, SA360) to achieve business goals. ๐Ÿ‘‰ Executing high-impact ABM campaigns for lead generation using Demandbase, RollWorks, along with awareness campaigns across channels like DV360, YouTube, and Facebook Campaign Manager. ๐Ÿ‘‰ Leveraging data analytics tools like Google Analytics, Google Search Console, Bing Analytics and SEMrush to track performance and adjust campaigns in real-time. ๐Ÿ‘‰ Conducting A/B testing on ads, landing pages, and content to optimize performance across channels. ๐Ÿ‘‰ Creating detailed performance reports and dashboards in Looker Studio, ensuring transparency in campaign success and areas for improvement. ๐Ÿ‘‰ Driving SEO initiatives, including keyword research, on-page optimization, and link-building to improve website visibility and search rankings. ๐Ÿ‘‰ Leading weekly client discussions to provide actionable insights, while mentoring team members on SEO and digital marketing best practices. A quick learner and problem solver, I thrive in dynamic environments where I can apply my knowledge to help businesses reach a broader audience while aligning with their strategic objectives. Drop a text & feel free to connect at : avinashhongal500@gmail.com Thanks and have a wonderful day:)

Experience

6 yrs 4 mos
Total Experience
2 yrs 1 mo
Average Tenure
3 yrs 4 mos
Current Experience

Marketstar india (regalix)

Digital Marketing Specialist

Feb 2023 โ€“ Present ยท 3 yrs 4 mos ยท Bengaluru, Karnataka, India ยท Remote

  • Managed and optimized multi-channel digital marketing campaigns across SEM, PPC, and ABM platforms, driving measurable results and ROI.
  • Developed and implemented targeted ABM campaigns using Demandbase, RollWorks, along with awareness campaigns across key channels such as DV360, YouTube, and Facebook Campaign Manager.
  • Planned and executed SEM campaigns (Google Ads, Bing Ads) using SA360, optimizing performance.
  • Utilized data analytics tools like Google Analytics and SEMrush to track performance and make real-time adjustments to campaigns.
  • Performed A/B testing on ad creatives, landing pages, and messaging to continuously improve performance.
  • Executed link-building and on-page SEO strategies to enhance website visibility and rankings.
  • Managed budget pacing across multiple accounts, uploaded campaigns via Google Ads Editor, and created detailed reports and dashboards in Looker Studio.
  • Led weekly client calls, offering optimization strategies, and provided training and support to new team members on daily tasks.
Google AdsBing AdsDemandbaseRollWorksGoogle AnalyticsSEMrush+3

Amaze inc

2 roles

Sr. Digital Marketing Specialist

Promoted

Apr 2022 โ€“ Jan 2023 ยท 9 mos ยท On-site

  • Planned and executed digital marketing campaigns, including SEO, SEM/PPC (Google Ads, Bing Ads), SMM, Amazon SEO & Advertising, ASO, Branding, and Market Research.
  • Led SEM and SEO initiatives across Google Ads, App ASO, Amazon Ads, and website SEO to enhance search engine rankings and drive traffic.
  • Managed Amazon Sponsored Ads and SEO strategies, focusing on ad strategy, keyword bid optimization, ACOS monitoring, and A+ content creation.
SEOSEMSMMAmazon SEOMarket ResearchDigital Marketing+1

Digital Marketing Specialist

Nov 2020 โ€“ Mar 2022 ยท 1 yr 4 mos ยท On-site

  • Implemented link-building campaigns aligned with SEO goals, including off-page submissions and on-page optimization.
  • Collaborated with developers to optimize website and app store listings, improving site traffic and app visibility, keyword rankings.
  • Proficient in Google Play and iOS App Store Optimization, keyword research tools, competitor analysis, and app tracking for installs and performance.
Link-buildingSEOKeyword ResearchCompetitor AnalysisSearch Engine Optimization (SEO)

Lokmanya multipurpose co-op. society ltd

Digital Marketing Executive

Jun 2019 โ€“ May 2020 ยท 11 mos ยท Belgaum, Karnataka, India ยท On-site

  • Managed social media profiles, content posting, scheduling, and community engagement while developing campaigns on Facebook, Instagram, and Google Ads.
  • Executed PPC campaigns across Facebook, Google Search Ads, and the Display Network.
  • Collaborated with the marketing team to implement social media strategies, track performance, and report key metrics to business heads.
  • Contributed to SEO tasks, including keyword research and website optimization to improve search rankings.
Social Media MarketingPPCContent PostingCommunity EngagementDigital Marketing

Education

Visvesvaraya Technological University

Bachelor of Engineering - BE โ€” Electronics and Communications Engineering

Jan 2014 โ€“ Jan 2018

Govindram Seksaria Science (GSS) College, Belagavi

PU Science

Jan 2012 โ€“ Jan 2014

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