Jan 2021 – Jan 2025 · 4 yrs

• 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐑𝐄𝐃 𝐏𝐚𝐲 | 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐔𝐏𝐈 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬
• 𝐋𝐞𝐝 𝟎→𝟏 𝐥𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐂𝐑𝐄𝐃 𝐔𝐏𝐈, scaling it to become the 4th largest UPI app in India with 2.2% market share.
• 𝐏𝐢𝐨𝐧𝐞𝐞𝐫𝐞𝐝 𝐑𝐮𝐏𝐚𝐲 𝐂𝐫𝐞𝐝𝐢𝐭 𝐜𝐚𝐫𝐝𝐬 𝐨𝐧 𝐔𝐏𝐈, helping CRED become the 3rd largest RuPay credit UPI app with 15%+ market share.
• 𝐎𝐰𝐧𝐞𝐝 𝐞𝐧𝐝-𝐭𝐨-𝐞𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 across user growth, merchant integrations, and platform capabilities.
• 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞𝐝 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲 with engineering, design, analytics, and marketing to shape user-first, credit-centric experiences.
• 𝐋𝐢𝐚𝐢𝐬𝐞𝐝 𝐰𝐢𝐭𝐡 𝐞𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐬𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 like NPCI, banks, and regulators to drive compliance and ecosystem innovation.

Jan 2020 – Feb 2021 · 1 yr 1 mo

• Key responsibilities include short and long term strategy, user growth, app monetization, roadmap, specs, making personas, and end-to-end product & growth charter for Hike Sticker Chat (Sticker based messaging app) & HikeLand (Mobile-first virtual world to hang out online)
• Redesigned the Onboarding experiences for Hike App and improved the funnels to beat market standards
• Applied the concept of Aha Moments during Onboarding leading to 2.5x users completing key actions

Jan 2020 – Sep 2020 · 8 mos

• Launched HikeStar, the 1st revenue loop - A subscription product to access superpowers inside HikeLand
• Conceptualized the App monetization strategy, built the Product & GTM to deliver a subscription-based revenue loop.
• Achieved 60%+ subscription growth and 50%+ paying users retention, month-over-month
• Accountable for the GTM of the overall HikeLand product and consulted the team on end-to-end product development

May 2019 – Dec 2019 · 7 mos

• Led Product, Growth, and Go-to-Market strategy towards venturing into international expansion
• Launched an MVP in Bangladesh towards venturing into international expansion. A hyper-local Bangla messaging product focused on Stickers, launched within 3 months from kickoff.
• Conducted user research visits in 2 cities in Bangladesh and interfaced with +200 people in TG before finalizing GTM & Product strategy

Mar 2019 – Jul 2019 · 4 mos

• Launched Hike Web, which, unlike WhatsApp Web, works without your phone to be connected to the internet
• Led the cross-functional launch of Hike Cloud, a seamless yet extremely complex migration of a phone book-based graph to cloud. One of the first globally at this scale live

Oct 2018 – Apr 2019 · 6 mos

• Led Product and Gotomarket Strategy for launching the first version of Hike Sticker Chat
• Built a completely New UX to solve for usability issues and bring Stickers in focus, the core winning edge and product differentiator
• Achieved migration of 70%+ of the active user base to the new product from the old app

Jan 2018 – Sep 2018 · 8 mos

• Defined strategy for the successful transition of Hike from a private social network to a user-generated content platform
• Managed end to end product comprising user flows with design, execution with Engineering and AI/ML
• Launched -
• Discover, a place where users could find personalized user-generated content
• Universal Search, search for any entity on Hike (people, groups, posts & more)
• Introduced Hashtags for better content discovery on Hike

Feb 2017 – Jan 2018 · 11 mos

• Built the Paid Referrals product and handled entire GTM around it to focus on Diwali gifting coupled with Payments features
• Reached #1 ranked App status in Play Store India and doubled the Daily Active Users within 2 months of launch
• Acquired +10M users within 1 month while maintaining D30 Retention 10% higher in comparison to Organic acquisitions
• Served a key member of a team who built first in-app payments and messaging product, bringing life to various transactional use cases. Launched in the market ahead of WhatsApp. Saw a growth of over 30% MOM crossing 5 million transactions every month

Apr 2016 – Nov 2016 · 7 mos

• Voodoo is a Saif Partners funded startup launched in Oct'16. It is a Contextual recommendation engine for our users and Point-of-sale marketing tool for our app partners.
• Led multiple roles in Growth, Product, Alliances, Team Building, Analytics, Business Unit (Coupons) during my tenure. Key achievements:
• Growth: Achieved 1 cr+ Revenue (100% gross margin), 40cr+ GMV and 5L+ users in less than 10 months
• Alliances: Partnered with 20+ leading e-commerce companies including Flipkart, Amazon, Snapdeal, Shopclues, Jabong, Paytm, Freecharge, MobiKwik, Ola Cabs, Uber Cabs, etc
• Team: Scaled team from 9 to 35 people across technology, marketing, operations, etc.
• Business Unit (Coupons): Achieved 250% increase in daily active users within a span of 2 months while opening a new revenue source

Nov 2015 – Apr 2016 · 5 mos

Jul 2013 – Dec 2015 · 2 yrs 5 mos · Greater New York City Area

• Project handled: Expense Reduction | Risk Prediction | User Acquisition Modelling using Machine Learning | Compliance Strategy
• Worked with industry experts across: USA | UK | France | South Africa | India | Singapore | China | Colombia | Australia | Luxembourg
• Onsite Exposure across: USA | UK | South Africa
• Expense reduction strategy for a top UK bank with $10B+ revenues; identified $50M opportunity within 3 months
• Expense reduction strategy for a top South African bank with ZAR 100 B+ revenues; identified ZAR 300M+ opportunity within 4 months
• Devised a machine learning based user acquisition and loan underwriting model for the US business of a top Candian bank
• Led 5 members across 4 geographies, with 9 Essex Partners and 25+ clients across USA, UK, France, China, South Africa

Apr 2012 – Apr 2013 · 1 yr · Chennai Area, India

• Placement team 2013

Dec 2011 – Oct 2012 · 10 mos · Chennai Area, India

• Gesture-based interactive out-of-home media system with Smart Remote Content Management System

Jun 2011 – Jul 2011 · 1 mo · New Delhi Area, India

May 2011 – Apr 2012 · 11 mos · Chennai Area, India

• Led a 3-tier team of 165 students across 7 departments to manage the logistics
• Operated on a budget of INR 17 lakhs. Optimized facilities expenses of 66 events and achieved 20% cost reduction

May 2010 – Jul 2010 · 2 mos · Chennai Area, India