Ayush Sharma

Digital Marketing Specialist

Bengaluru, Karnataka, India9 yrs 2 mos experience
Highly Stable

Key Highlights

  • 8+ years of experience in marketing analytics.
  • Expert in Marketing Mix Modeling and campaign measurement.
  • Managed $2M+ annually in marketing budgets.
Stackforce AI infers this person is a Marketing Analytics expert with a focus on Healthcare and Digital Customer Experience.

Contact

Skills

Core Skills

Business Intelligence (bi)Customer EngagementMarketing Analytics

Other Skills

Digital Communication StrategyAnalytical SkillsDigital Marketing AnalyticsRetention StrategiesBrand MarketingCustomer Lifecycle ManagementGoogle AdsPerformance MonitoringProduct MarketingWeb AnalyticsPerformance MarketingTableauCustomer Relationship Management (CRM)Google AnalyticsMarketing Transformation

About

Marketing Analytics professional with hands-on and managerial experience in marketing impact measurement through analyses like Marketing Mix (Media Mix / MMM), attribution, campaign analytics, and MTA. Experience with online (email, mobile, website, social media, search, display, etc.) and offline channels (TV, F2F, OOH, field calls, etc.). Adept at converting marketing objectives to measurement frameworks and delivering tailored recommendations to clients. Well versed with segmentation, sizing, and other related analytics. 8+ years of overall experience and managing $2M+ annually.

Experience

9 yrs 2 mos
Total Experience
2 yrs 9 mos
Average Tenure
10 mos
Current Experience

Meta

Marketing Science Partner

Aug 2025Present · 10 mos · Bangalore Urban, Karnataka, India

Zs

3 roles

Analytics Manager

Promoted

Dec 2024Aug 2025 · 8 mos

  • Managing multiple teams across variety of consulting projects. Leading client delivery, storyboarding, and end-to-end project management
  • Specializing in enhancing Digital Customer Experience through innovative projects
  • Carrying in-depth Healthcare / Pharma domain (global) understanding with special focus on digital channels, marketing mix, customer segmentation / targeting, sizing, test control, etc.
  • Managing data science heavy projects and leveraging latest tools and tech like Azure GPT 4o to provide nuanced customer insights
  • Contributing to new Business Development through proposals, business development, client discussions, etc.
  • Delivering projects end-to-end including financial / delivery margin tracking, resource planning, staffing, etc.
Business Intelligence (BI)Customer Engagement

Decision Analytics Consultant

Promoted

Jan 2022Dec 2024 · 2 yrs 11 mos

  • Decision Analytics | Business Consulting | Data Science | Digital Marketing
  • Helping client teams with marketing decisions with a special focus on digital promotions, personal channels, brand websites, SF activities, etc.
  • Leveraging analytical subject matter expertise to design and evaluate analyses focused at marketing spend optimisation
  • Creating project SOWs and cost/budget estimates, aiding the overall negotiation process
  • Handling multiple diverse teams, planning for the individuals, and ensuring resource optimisation at all times
  • Maintaining and adhering to the project timelines for a timely delivery and smooth pipeline across projects and client spaces
Business Intelligence (BI)Customer Engagement

Decision Analytics Associate Consultant

Sep 2019Dec 2021 · 2 yrs 3 mos

  • Decision Analytics | Business Consulting | Data Science | Digital Marketing
  • Designing complex analyses to resolve client queries and laying down actionable next steps for the team
  • Leveraging the different voluminous datasets to optimally fetch insights pertaining to the client questions at hand
  • Automating and operationalising the simpler and repetitive analyses to generate extra capacity across teams
Business Intelligence (BI)Customer Engagement

Vlcc personalcare

2 roles

Management Trainee

Apr 2019Sep 2019 · 5 mos · New Delhi Area, India

  • Professional Sales | Key Accounts | Cosmetics & Personal Care Markets
  • Leading the Personal Care sales for the Professional Products across the Delhi NCR market
  • Specialised focus on larger professional product users, like high end salon chains, high volume retailers, etc
  • Handling multiple territory specific teams, ensuring their individual targets are met
Customer EngagementMarketing Analytics

Intern

Apr 2018Jun 2018 · 2 mos · New Delhi Area, India

  • Professional Sales | Key Accounts | Cosmetics & Personal Care Markets
  • The main objective was the conversion of key accounts for VLCC Personal Care Ltd. The primary deliverables included key account classification, schemes for account conversion, conduction of product-demos, and the final tie-up proposal.
Digital Communication StrategyAnalytical Skills

Infosys

System Engineer

May 2015Jun 2017 · 2 yrs 1 mo · Pune Area, India

  • Java | C++ | Systems Engineering | PLM
  • Worked in a project for a US based MNC. Handled the functioning of various Product Lifecycle Management (PLM) tools employed in the products' manufacturing
  • Performed development, regular code checks, and debugging of various tools • Worked in multiple divisions such as costing, product images, etc.
  • Prepared data for meetings and interacted professionally with culturally diverse users to resolve complex issues
  • Supported the overall development of products, thereby gaining a proficiency over the diverse tools used
  • Employed the learnings of Java, SQL, C++, and other technologies to complete the deliverables
Digital Communication StrategyAnalytical Skills

Education

Indian Institute of Management Rohtak

PGDM

Jan 2017Jan 2019

IET DAVV

Bachelor of Engineering - BE — Information Technology

Jan 2011Jan 2015

St. Paul's H. S. School

Mathematics and Computer Science

Jan 1996Jan 2010

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