Babita Baruah

CEO

29 yrs 5 mos experience

Highly Stable

Key Highlights

Over 25 years of experience in marketing and advertising.
Led Ford business across multiple international markets.
Passionate about consumer behavior, culture, and technology.

Stackforce AI infers this person is a leader in Advertising with a focus on integrated marketing and business transformation.

Contact

babitabaruah70@gmail.com LinkedIn

Skills

Other Skills

Account ManagementAdvertisingBloggingBrand ArchitectureBrand DevelopmentBrand ManagementBusiness DevelopmentBusiness StrategyCRMCollaboration SolutionsCompetitive AnalysisCorporate BrandingCorporate CommunicationsCreative DirectionCreative Strategy

About

With over 25 years of experience in marketing and advertising, I lead VML India as CEO. Before this, I was leading WPP's Ford business for several international markets, including Australia, New Zealand, Thailand, India, Middle East, and South Africa. I am also the Executive Director at VMLY&R, one of WPP's leading agencies. My journey in advertising started with Wunderman Thompson, India, as a Management Trainee. I worked there from 1996 until 2022, across cities in India and on multiple categories. I was also a member of Wunderman Thompson's global Diversity Council in 2016. I am passionate about the intersection of consumer behavior, culture, and technology, and how it leads to creative solutions that shift the needle for the brand and business. I have successfully set up and managed integrated teams in Wunderman Thompson for PepsiCo, Nokia, and Unilever, collaborating with WPP and non-WPP partners. As a British Chevening Scholar, a speaker at Harvard Business School and the Women Economic Forum, and a mentor for young professionals, I aim to make a positive impact through my work. I am driven by diversity, purpose, and innovation. I live in Mumbai.

Experience

29 yrs 5 mos

Total Experience

9 yrs

Average Tenure

4 yrs 9 mos

Current Experience

Vml india

Chief Executive Officer

Mar 2024 – Present · 2 yrs 3 mos · India

Vmly&r

Executive Director

Sep 2021 – Present · 4 yrs 9 mos

Wpp

Regional Client Lead, WPP Ford. International Markets Group.

Sep 2021 – Mar 2024 · 2 yrs 6 mos

I lead WPP's Ford business for Australia and New Zealand, Thailand & other ASEAN markets, India, Middle East and South Africa. I am based out of Bangkok, Thailand.

Gtb

Managing Partner

Mar 2017 – Sep 2021 · 4 yrs 6 mos · India

WPP GTB, Global Team Blue, partners Ford globally. We believe in making what matters, for people and for business.
I currently head the GTB India office.
At GTB, we deliver true ’integration’ within the speed, diversity and potential of modern communications - bringing together best of breed data, media, advertising, technology and pioneering creative solutions under one roof in multiple markets worldwide and as part of the WPP Group.
I am focussed on Business transformation. The heart of transformation lies in Culture X Tech x Brand. Pioneering Solutions versus Creative assets. The Right talent mix, New harvesting grounds, Motivation Drivers at the work place, Organisation Culture, Mobility of talent and experience are key to building brand and business.

Wunderman thompson

2 roles

Managing Partner, Wunderman Thompson

Dec 1997 – Mar 2017 · 19 yrs 3 mos · Gurugram, Haryana, India

I started off my career with JWT, Kolkatta, on December 2, 1996. Now Wunderman Thompson. I worked in three cities- Kolkata, Mumbai, Delhi, with an extensive portfolio - Unilever, Godrej brands, Kotak brands, Aditya Birla Capital, Kingfisher Airlines, Diageo, Kelloggs, Wills, Bata, Emami, World Gold Council, De Beers, Nokia, Nestle, PepsiCo.
I also worked as part of the regional and global JWT teams on Unilever.
My last stint at JWT was as Managing Partner of Power Of One, a dedicated unit set up for PepsiCo. I led the process of setting this up as a client centric unit, to bring the best of WPP together.