Balu Murali

Co-Founder

San Francisco, California, United States8 yrs 5 mos experience

Most Likely To Switch

Key Highlights

8+ years of experience in Demand Generation and Lifecycle Marketing.
Built marketing teams from scratch in multiple organizations.
Expert in scaling user acquisition for D2C brands.

Stackforce AI infers this person is a SaaS and E-commerce marketing expert with extensive experience in growth strategies.

Contact

Skills

Other Skills

B2B Marketing StrategyFacebook MarketingDigital MarketingOnline Lead GenerationE-commerce OptimizationE-commerce ConsultingMarketing StrategyMarketing FunnelsFacebook AnalyticsE-commerceSocial Media MarketingConversion OptimizationCommunicationManagementAccount Management

About

Curiosity killed the cat, but it hasn't killed me so far. Being curious and saying yes to things that interest me but also scares me has lead me to work on some very interesting projects over the years.This has lead me to a path where I was able to work on marketing for interesting products just before they go absolutely mainstream - E-commerce and Drop-shipping in 2016 - Growth and App Marketing 2019 - Quick Commerce in 2021 - AI in SaaS in 2022-present I bring in 8+ years of experience across Demand Generation, Lifecycle Marketing and Growth-Engagement,Activation and Referrals. I have worked in 5 member organizations to 500 member orgs while looking marketing activities on Day 0 to managing 8 figure media budgets. Currently working in Sprinto, solving for compliance automation for Startups and how Founders shouldn't be spending time worrying about compliance but focus on shipping and growing.

Experience

8 yrs 5 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 10 mos

Current Experience

Sprinto

2 roles

Foundation Team-Sprinto AI

Promoted

Jun 2025 – Present · 11 mos · San Francisco Bay Area · On-site

Building Sprinto X—an agentic, self-serve SOC 2 for sub-30-person startups.
We’re turning months of consultant busywork into AI workflows that draft policies, map risks, connect the stack, collect evidence, and coordinate vendors. So founders keep shipping while we get them audit-ready.

Growth Manager-PLG and AI Offering

Jun 2024 – May 2025 · 11 mos · San Francisco Bay Area · On-site

Sprinto is a Compliance Automation platform that helps cloud companies scale without worrying about security and compliance requirements.
Joined as the first dedicated hire for Growth. Built the Growth team from scratch, previously looked at Marketing efforts for SMB.
Currently looking PLG,Lifecycle Marketing and Referrals.

Crunch

Associate Director of Marketing and Growth

Jun 2022 – May 2024 · 1 yr 11 mos · San Francisco Bay Area · Hybrid

Crunch helps fast tracks data preparation, modelling, and run queries spanning multiple warehouses. Everyone gets as informed as an analyst while analysts get superpowers.Crunch facilitates your data team to operate in a better way.
Employee #5, Built marketing function and pipeline from scratch. Involved with Product Marketing, GTM activities, Lead Generation,CRM implementation and early customer sales calls. Primarily focussed on selling in Bay Area and Targeting Mid-market companies with dedicated analytics teams.

Thehappyco(acqui-hired)

Growth Marketing Lead

Feb 2021 – Apr 2022 · 1 yr 2 mos

Part of the founding team of a next gen community buying platform. TheHappyCo aims at providing a platform for the next wave of D2C brands to market and distribute their products to an exclusive set of customers.
Learned by getting my hands dirty, got involved with delivery and logistics, MVP building of the app and marketing without a single cent of paid media. Learned to do community marketing and building whatsapp communities to sell in gated communities and apartments.
15 months of effort came to an end when the platform was brought out for the database and communities we built across 220+ Residential areas by a facility management app.

Wirality

Head of Digital Marketing

Aug 2019 – Jan 2021 · 1 yr 5 mos

Worked with the fastest consumer/D2C Tech brands in country at a time where Covid and huge influx of VC money meant everyone wanted to scale. Worked on scaling userbase for
CRED, TrueCaller,Third Wave Coffee,Peps Mattress, Akshayakalpa, Reliance AJIO, Simpl and Gyan Dairy.
Learned a lot about team management, winning business through pitching and keeping an eye on P&L for business and accounts while working with the Founder.

Webenza india pvt. ltd.

Digital Marketing Manager

Sep 2018 – Aug 2019 · 11 mos

First exposure into > 300 member organization. Primarily hired to run and manage performance marketing team and campaigns for North American clients with 6-figure budgets. Learned a lot about Brand Campaigns, Creative briefs, Ideation and looking at marketing beyond just paid ads. Lucky enough to work with some folks who went onto become the best marketers in the country in b2c and b2b saas.
Responsible for 5 key accounts - Zolo Stays, Reservations.com, Zoomcar,Licious and Manipal Hospitals.

Insane marketers

2 roles

Performance Marketing Manager and CRO

May 2017 – Jul 2018 · 1 yr 2 mos

I was fresh out of College and preparing for MBA when I got exposed to dropshipping and performance marketing which was taking off in the country. Got an opportunity to work on post 2016 VC funded startups for early customer acquisition.
Learned about paid ads, got an opportunity to run first set of paid campaigns ever for
Mama Earth (2023 IPO'd )
91 Sprintboard ( Top 5 player in Co-working)
Kuhl Clothing ( 8 Figure ecommerce player in North America).
Managed to apply the interest in social media and pop culture into a working job and got early into the scene of paid ads and CRO.