Praveen Ravi

Co-Founder

California, United States11 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Scaled JustCall revenue from $10M to $30M in 12 months.
Generated $9M pipeline for Goldcast with $1M spend.
Doubled SQL leads for MetricStream in two quarters.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on performance-driven demand generation.

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Skills

Core Skills

Demand GenerationPerformance Marketing

Other Skills

Demand GenSEOABMPaid MediaLinkedIn AdsEnterprise SalesLead GenerationGoogle AdsSoftware as a Service (SaaS)Demand PlanningDemand ForecastingHubSpotB2B Marketing StrategyB2B MarketingPay Per Click (PPC)

About

PipeRocket isn't for every B2B SaaS company. If MQLs are your only metric for success; if activity dashboards are how you define progress; if you just need an order-taker to execute a brief, we are not your agency. But if you've watched 1,000 leads come in while your pipeline stayed flat and thought "something is deeply wrong here" we should talk. I spent 10+ years on both sides of this industry. In-house marketer. Agency operator. $500K+ monthly budgets. Global brands at Dentsu and SaaS Labs. The pattern never changed, agencies optimise for what they can control and stay silent about what the client actually needs: revenue. In the AI era, that silence has an expiry date. AI won't replace great marketers. It will replace marketers who can't prove revenue impact. What survives is judgment, accountability and the courage to tell a client their KPI is wrong. That's what we do. → JustCall: $10M to $30M revenue. Paid media drove 60% in 12 months. → Goldcast: $9M pipeline on $1M spend. Acquired by Cvent. → Storylane: $750K ARR QoQ in closed-won revenue. → DevRev: $840K in enterprise pipeline. → MetricStream: 12 to 32 enterprise SQL leads in 2 quarters. 100+ B2B SaaS companies. NAMER, APAC and Europe. Demand Gen · SEO · ABM · Paid Media. Not your typical agency. Your revenue partner.

Experience

Saas labs

2 roles

Senior Manager - Growth Marketing

Promoted

Oct 2023 – Oct 2024 · 1 yr · Remote

Led demand gen and paid media for JustCall — SaaS Labs' flagship B2B SaaS product.
→ Scaled JustCall from $10M to $30M revenue in 12 months. Paid media drove 60% of revenue growth.
→ Managed $500K+ monthly ad budgets across Google Ads and LinkedIn Ads.
→ Owned full-funnel demand gen across NAMER and APAC markets.
→ Built the ABM motion that brought enterprise accounts into pipeline.

Demand GenerationPaid MediaABMPerformance Marketing

Manager - Growth Marketing

Jan 2022 – Oct 2023 · 1 yr 9 mos · Remote

Built the demand gen and paid media foundation for JustCall from the ground up.
→ Established performance marketing across Google Ads, LinkedIn Ads and paid social.
→ Defined ICP, channel strategy and pipeline measurement frameworks.
→ Grew qualified pipeline consistently across NAMER and APAC markets.
→ Laid the groundwork for scaling JustCall from $10M to $30M revenue.

Demand GenerationPerformance Marketing

Piperocket digital

Co-Founder

Oct 2023 – Present · 2 yrs 6 mos · San Francisco Bay Area · Hybrid

Revenue-accountable demand gen for B2B SaaS companies who are done with agencies that hide behind activity metrics.
We challenge wrong KPIs. We think like your internal team. We don't stop until the math makes sense.
→ $9M pipeline for Goldcast on $1M spend
→ $10M → $30M revenue for JustCall via paid media
→ $750K ARR QoQ for Storylane via LinkedIn Ads
→ SQL 2x, CPA -92% for LeadSquared
→ $840K enterprise pipeline for DevRev
→ 12 → 32 enterprise SQL leads for MetricStream in 2 quarters
Demand Gen · SEO · ABM · Paid Media
100+ B2B SaaS companies. NAMER · APAC · Europe

Demand GenSEOABMPaid MediaDemand GenerationPerformance Marketing

Kissflow

2 roles

Senior Paid Marketing Specialist

Promoted

Jul 2021 – Jan 2022 · 6 mos

Coordinate with the cross-functional marketing team, including content writers,
designers, and UX marketers, to make paid marketing campaigns successful.
Forecast, measure, and analyze the impact of paid campaigns on sales cycles;
monitor reports and dashboards to demonstrate progress towards OKR.
Collaborate with other cross-functional teams, such as Inbound Sales, Customer
Success, Channel Partners, and Product Managers, for holistic product
performance analytics.

Performance MarketingSoftware as a Service (SaaS)

Digital Marketing Specialist

Apr 2019 – Jul 2021 · 2 yrs 3 mos

Develop and execute paid campaigns across multiple channels for Kissflow Workflow and Kissflow Procurement
Successfully increased valid opportunities in Europe from 0 to 36 during Q4
2020
Perform day-to-day paid campaign optimization, such as testing ads, landing
pages and executing and analyzing A/B tests to maximize campaign results

Demand PlanningDemand Forecasting