Banya Saikia — CEO

I am a digital advertising leader with over 14 years of experience driving revenue growth, market expansion, and strategic partnerships across India’s media and adtech ecosystem. Currently at Samsung Ads, I lead the growth of Connected TV (CTV) and programmatic advertising in India, helping global and local brands unlock ROI through data-driven, audience-first solutions. My role goes beyond sales I partner with agencies, publishers, and tech teams to build scalable solutions, educate the market, and position Samsung Ads as a leader in CTV adoption. Previously, I have: • Led regional sales at Affinity Global improving client retention by 25% and building agency relationships across North India. • Drove brand partnerships at JioSaavn, bridging advertiser needs with product innovation. • Managed a $8mn+ portfolio at Times group spearheading the region’s digital transformation and driving integrated media solutions • Began my career in aviation sales at Jet Airways, learning the fundamentals of relationship management and business strategy. What sets me apart is my ability to combine strategic vision with execution — whether it’s scaling revenue, building cross-functional teams, or shaping new categories like CTV in emerging markets. Core Strengths: • Country-Level Market Expansion & P&L Ownership • CTV & Programmatic Advertising Leadership • Revenue Growth & Ecosystem Partnerships • Cross-Market Team Leadership & Talent Development • Digital Transformation & Innovation I believe in bold, transformative leadership the kind that not only delivers short-term results but also builds sustainable growth for businesses and the wider ecosystem.

Stackforce AI infers this person is a Digital Advertising Leader with expertise in CTV and programmatic advertising.

Location: Gurugram, Haryana, India

Experience: 14 yrs 5 mos