Bertrand BOULLAY — Co-Founder
Dynamic, hands-on CMO | Marketing Director with 20+ years of experience managing digital activities with domestic or remote teams and proven track records. Expertly develop organisations that drastically demonstrate efficiency, productivity and profitability. Experienced at working on projects from scratch with a demonstrated ability to define and map project scope, specifications, timelines, resources and budget requirements. • 20+ years of experience in Strategic planning, Marketing, Sales Management & Operations. • 13+ years of team management. Significant experience working with international teams. • 10+ years working in Start-ups. From scratch to B Series. • Creative, Innovative, analytic, results-driven and eager to work in a fast-moving environment. Specialties: - Seasoned expert in Marketing, Digital, B2B Sales, Operations, International development & product development. - Plan, execute and optimize webmarketing campaigns : SEM, SEO, SEA, Emailings, Affiliation, Online Banners (CPM/CPC), programmatic, RTB, ad network, mailings, SMS, SMBs, Lead generation, Lead Nurturing, Marketing Automation. - CRM / Datamining: PRM (Salesforce, Sellsy, Hotspot, Eloqua), Segmentation, Loyalty and Account Development programs, LTV - Product development: User stories, Mockups, Agile Methodology, product followup (GitHub, Bitbucket). - Customer Support (Zendesk, Aircall) & Excellence (NPS) - Operations: Programmation, Logistics (WMS), Inventory management, Delivery efficiency - Full-stack developper: Ruby, Rails, HMTL, Javascript, Jquery, Bootstrap. - Workflows: ERP, Zapier, Trello, Monday, Airtable
Stackforce AI infers this person is a seasoned marketing executive with expertise in B2B and B2C sectors, focusing on growth and strategy.
Location: Paris, France
Experience: 0 mo
Skills
- Interior Design
- Entrepreneurship
- Marketing Strategy
- Business Development
- Customer Relationship Management (crm)
- Brand Development
- Project Management
Career Highlights
- 20+ years of marketing leadership experience
- Expert in driving growth for startups
- Proven track record in international marketing strategies
Work Experience
Bip&Go
Interim Chief Marketing Officer - Maternity Leave Cover (5 mos)
ManoMano
Interim Head of Marketing B2B - Maternity Replacement (5 mos)
Mômji
Interim Marketing Director - Maternity Leave Cover (4 mos)
Maisons BoEM
Entrepreneur (4 yrs 8 mos)
Senior Director of Marketing (4 yrs 8 mos)
Fauve
Entrepreneur (2 yrs 5 mos)
BAM Karaoke Box
Chief Growth Officer (1 yr 5 mos)
Innovorder
Chief Growth Officer (1 yr 4 mos)
Where Is My Mat
Entrepreneur (3 yrs)
PayPal
(C)EMEA Business Marketing Lead (2 yrs 2 mos)
PMU
Head of Growth (3 yrs 7 mos)
Yahoo!
Head of Marketing - SMB (2 yrs 8 mos)
ROCHE
Marketing Manager (1 yr 3 mos)
BDDP&fils
Advertising Account Executive (5 mos)
IBM Global Services
Trade Marketeer Assistant (4 mos)
Education
FullStack Coding Bootcamp at Le Wagon
Master at IAE FRANCE - Écoles Universitaires de Management
Master at KU Leuven
Master at Université Paris Dauphine - PSL
One year degree in advanced Mathematics and Physics at Maths Sup / DEUG PCSI
RYT 200 at Green Yoga India
