Apr 2018 – Apr 2020 · 2 yrs · San Jose, California

• Managing the Regional Compliance and Partner Integration domains in the PayPal Compliance team
• Implementing product strategies that manage for differing regional compliance and regulatory needs and growing product capabilities to scale to innovative products. Working with teams across the world to translate and conceptualize compliance requirements on the main PayPal engine
• Developing PayPal partner integrations by devising the design of flows, user experience, and the backend compliance requirements. Maintaining close collaboration with multiple units in PayPal, including Merchant and Consumer business, data management, Risk infrastructure, Policy, and Legal

Jul 2017 – Mar 2018 · 8 mos · San Francisco Bay Area

• Develop strategy & customized value proposition to promote View Dynamic glass to the customers. Co-ordinated with the sales team of 40+ to understand the customer requirement & develop propositions to market the product.
• Conducted extensive research, developed solutions to improve the efficiency & effectiveness of product marketing process

Jun 2015 – Jan 2017 · 1 yr 7 mos

• Product Management & Marketing
• Product Management
• Led a cross-functional team of 10 through the entire product lifecycle of a web application for customer engagement
• Increased efficiency in sales planning by developing Android application to collate market data
• Identified gap in KPI & ROI tracking; Worked with a cross-functional team to integrate multiple data source to develop an online tool for measuring technical KPIs & ROI
• Designed and developed customer & influencer engagement web platform for shooting automated communication
• Launched the product on multiple e-commerce platforms and captured a market share of 60% in the digital channel; Responsible for the P&L, co-ordinated with cross-functional teams in Marketing, Analytics, and Engineering to drive the ROI
• Created Dashboards on QlikSense platform for the leadership in sales, marketing & procurement
• Marketing & Strategy
• Conceptualized 360-degree communication strategy to re-position the product in a commodity market to command a premium; Developed campaigns & media plan for ATL & BTL mediums; Devised media and region-wise budget plan for marketing spend of INR 300 MM by analyzing customer segmentation, sales budget, competition & region dynamics
• Conceptualize, execute and optimize campaigns on every social platform, including Facebook, Google, E-mail, LinkedIn
• Conceptualized & Developed interactive and engaging training video for customers, influencers and internal stakeholders;
• Conducted extensive training for a team of 40+ for streamlining influencers engagement events to promote advocacy
• Devised go-to-market strategy for the launch of Greenfield project of 3 Million Tones, Ready Mix and Special Cement
• Awarded performance excellence awards for performance in special projects, product marketing, and product management

Jun 2014 – May 2015 · 11 mos

• Charted the marketing strategy and financial projections for five years for auto components business unit
• Conducted extensive market research to chart plan on customers and products to target; Introduced new categories for business development
• Structured the Key account management system by mapping key accounts for auto component SBU by detailed analysis of account potential and scope for business of OEMs, Tier-1 players across Geographies (America & Europe)
• Streamlined the process to improve customer experience and sales force efficiency
• Introduced new products to spares department and increased the spare sales revenue by 20%
• Launched Aerocon blocks in the retail (B2C) channel by setting up the channel, channel partner programs (on boarded 200+ retailers ), retail team and promotional activities; Increased the overall sales by 40% in the market
• Built regression model for demand estimation leading to entry into new profitable markets
• Identified area of improvement in logistic cost leading to better vendor negotiation & 10% reduction

Apr 2013 – May 2013 · 1 mo · ET- Brand Mumbai

• Evaluated 10 Int'l markets for entry of The Economics Times, designed market assessment model
• Prioritized markets, go-to-market strategy for launch in 3 countries, presented to senior leadership

Jul 2011 – Dec 2011 · 5 mos · Bengaluru Area, India

• Innovated & developed automated feedback tool to monitor processes; implemented in India & Philippines

Jun 2010 – Jun 2012 · 2 yrs · Bengaluru, Karnataka, India

• Spearheaded the development of company's website and digital marketing platform for Yankee builders. Online medium contributed to 50% of the lead generation of the company.