Jan 2017 – Sep 2019 · 2 yrs 8 mos · Gurugram, Haryana, India

• Personalization
• Workplan management : Managed the communication work-plan for a US grocery chain, sending relevant offers to customers across customer life cycle: onboarding new customers, growing share of wallet through cross sell, retain and reward loyal customer and stem attrition of likely lapsers
• Built advanced AI/ML classification models and collaborative filtering (item-item, user-user) to enable personalization offers to customers
• Pricing and Promotions
• Investment optimization : Built a methodology to create a POC for a grocery retailer to help them understand the need and ways to optimize their promotional investment

Sep 2013 – Dec 2016 · 3 yrs 3 mos · Gurugram, Haryana, India

• Customer Loyalty
• Program evaluation : Helped the retailer in understanding the impact on customer behavior post participation in coalition loyalty program by developing a methodology to measure incremental lift
• Personalization : Developed and executed the targeting methodology to send relevant offers to the customers and then measured the impact of those offers. Also, recommended the optimum reward point multiplier for categories to achieve maximum SCR
• Relevancy modeling : Built AIML models to predict customer propensity to buy within a brand/category
• Insights and Activation
• Customer retention strategy : Formulated and implemented a strategy for the retailer to activate at-risk customers using mechanisms like offer at POS, Direct Mail campaigns by creating a model to predict customer behavior using ML techniques like XGBoost
• Custom insights : Performed deep dive analyses to help the retailer understand the effectiveness of various marketing events
• Segmentation
• Shopping habits : Identified the most loyal shoppers for the retailer by segmenting customers based on their RFM behavior to establish an overall view of loyalty towards a retailer
• Shopping missions : Determined customers’ need to shop by analyzed contents of a customer basket to finally determine the core purpose of visiting the retailer
• New Product Development
• Brand extension : Helped a CPG in understanding opportunity areas to expand the brand, both in new areas in the store and under-developed categories where the brand already exists today
• CRM
• Online Media Evaluation : Measured the impact of running an online advertisement campaign of a Brand on the people who were exposed to the advertisement vs. who were not
• Impact Assessment
• Control store testing : Helped a brand understand the impact of store trials on the KPI’s of brand, competitors and category. This involved selection of test/control stores using ANCOVA and impact evaluation after completion of trial.

Jan 2013 – Aug 2013 · 7 mos

• Collaborated with a leading Health Insurance provider to enhance underwriting rules for improved decision-making.
• Analyzed existing processes to identify areas for optimization and efficiency.
• Engaged with stakeholders to gather requirements and ensure alignment with business objectives.
• Developed actionable insights that supported the selection and rejection of insurance applicants.

Nov 2011 – Dec 2012 · 1 yr 1 mo

• I contributed to data management and analysis projects at Mu Sigma, focusing on healthcare data for a major Pharmaceutical client.
• Conducted thorough quality checks to maintain data integrity across various health data sources.
• Streamlined database management processes, improving resource allocation and vendor data handling.
• Created impactful dashboards using VBA and Spotfire for better data visualization and decision-making.

Jan 2010 – Jun 2010 · 5 mos

• R&D Department - Air Conditioning Unit