Feb 2022 – Feb 2024 · 2 yrs

• Responsible for scaling the revenue of Scaler from its distribution products, InterviewBit and Scaler Topics and improving the AARRR funnel of individual product lines
• InterviewBit: Top Interview Preparation Platform for Aspiring Software engineers
• Acquisition: Built a strong acquisition channel through SEO and helped in creating thousands of interview guides, which played a major role in scaling our monthly active users (MAU) to 2.5 million.
• Engagement : Planned and executed major engagement levers to aid software engineers' interview preparation. We built products such as Study Plan, a personalized interview-guided path based on interview timelines and company type, Challenge of the Day, and more. This helped engage the acquired users and increased our average spent time by 20%.
• Revenue : Planned and executed a strong revenue pipeline from InterviewBit to gather leads for Scaler. We witnessed around 50 payments every cohort.
• Scaler Topics : Top free learning resource platform for aspiring software engineers, with a monthly active user (MAU) count of 2 million. Our focus is on building revenue levers from Scaler Topics for Scaler, as well as improving the platform's engagement and retention rates.
• Acquisition: We built newsletter campaigns to acquire new users and enroll them in our free courses. By targeting the right audience and creating crisp content, we witnessed a 30% growth in user acquisition.
• Engagement: We improved the funnel optimization of courses and articles, resulting in a 35% growth in course registration from articles. We also increased the course completion rate by 2% by adding features such as a course scheduler and reminders from drip campaigns.
• Revenue: We helped scale payments to around 100 payments every cohort for Scaler by integrating Scaler assets and creating a lead-to-payment channel within the platform.

Apr 2021 – Jan 2022 · 9 mos

• As an APM of Leverage Live and Uniconnect, my responsibilities included scaling these two products from 0 to 1 and building revenue and growth channels for Leverage Edu, a study abroad platform.
• Impact:
• Created and scaled the Leverage Live Platform. By integrating lead generation and course purchase options into the website, we increased the course purchase rate by 30%.
• Improved the online learning video platform by enhancing the open source tool, reducing bugs, and improving UX. As a result, the NPS score increased from 45% to 90%.
• Increased lead generation by 5x by adding personalized lead collection methods to Leverage Blogs, a website with 6 million monthly active users. This also increased lead conversion by 30%.
• Built a one-stop platform for students and university representatives to interact and roll out offers, improving user experience and engagement on the Uniconnect platform. This became a strong lead generation source, with 20% of revenue coming directly from Uniconnect events by monetizing universities and getting conversions from students.
• Created internal product processes that streamlined sprints and effectively delivered tasks.

Dec 2020 – Mar 2021 · 3 mos · Bengaluru, Karnataka, India

• Joined CSG as a Development Consultant for their Telecom Billing Product SingleView.

Aug 2017 – Dec 2020 · 3 yrs 4 mos · Hyderabad, Telangana, India

• Researched and developed new features of Netcracker Telecom
• BSS product for major telecom clients like Telenet, Rakuten,
• Vodafone, GTD including design changes with proper workflow
• and coordinated with different teams during the design as well
• as development cycle.
• Delivered multicurrency feature and OTC installment scheduler
• to major telecom service provider
• Led the department in the design, development, deployment,
• and operation of services used by clients.
• Designed HLD as well as DLD and developed robust services in
• coordination with front-end developers, ensuring the
• production and development of high-quality and well-tested
• code.
• Worked on new complex APIs of RBM and then integrate with
• WebServices. and optimized APIs for applications while creating
• and maintaining unit tests for new code as well as defects.
• Specialties:
• Technologies: Java, SQL, PL/SQL,Spring Boot,Kafka
• DataBase: Oracle SQL, Cassandra
• WebServices: SOAP,REST
• Data Visualization: Tableau.
• Platforms: Linux, Windows
• Products: Rating and Billing Manager (RBM)
• Domain: BSS, Telecom Billing