Nov 2018 – Present · 7 yrs 7 mos

• ∙ Worked with clients with up to a $15+ million marketing budget/year
• ∙ Helping clients grow and maximize their ROI by optimizing marketing strategies [ analytics-focused analysis | customer behavior tracking | market research ]
• ∙ Developed and implemented a new, custom data pipeline process for a company that saved the company over $62k/year from this solution alone

Feb 2018 – Nov 2018 · 9 mos

• ∙ Led marketing efforts including the development of the Harley-Davidson brand, establishing budget and KPIs, and creating and executing strategic and tactical marketing plans
• ∙ Utilized marketing expertise to lead a website redesign that ultimately generated an 88% increase in year-over-year sessions and a 76% increase in users
• ∙ SEO implementations lead to a 132% increase in organic search traffic
• ∙ Was hired on as a marketing consultant after I started my consulting business

Jan 2017 – Feb 2018 · 1 yr 1 mo

• ∙ Work with internal teams to identify business objectives, define data strategy needs, and determine measurement and testing strategies and reporting protocols
• ∙ Perform ad-hoc analyses to deliver insights and recommendations to client teams that lead to incremental increases in marketing effectiveness and help drive marketing efficiencies
• ∙ Provide analytic support to the account services, media department, and creatives to optimize performance of brand building and direct response campaigns across digital, broadcast, radio, and other marketing initiatives
• ∙ Develop and manage dashboards that integrate multiple data sources to report on progress against goals

Oct 2015 – Dec 2016 · 1 yr 2 mos

• ∙ Launched two new, 24/7 businesses from the ground up, and won award for “Best Fitness Facility” in Blount County by The Daily Times
• ∙ Had record low employee turnover rates and was offered multiple promotions (which I turned down the last one to pursue a marketing career)
• ∙ Duties included hiring all employees, training, overseeing operations

Jul 2013 – Feb 2014 · 7 mos

• Tri-State Therapeutic Riding Program - Low Ropes Course Project Manager
• ∙ Planned, designed, and constructed a low ropes course for an at-risk adolescent program
• ∙ Recruited and organized volunteer groups (ranging from 5-50 individuals)
• ∙ Promoted the project and raised funds through local newspapers and businesses

Sep 2011 – Jun 2013 · 1 yr 9 mos

• ∙ Created, planned, and implemented dorm/campus-wide academic, cultural, and social activities
• ∙ Directed the planning of a dorm complex-wide event for 500+ students
• ∙ Received and implemented extensive mental health/suicide prevention training (QPR Certified)
• ∙ Created a safe environment for all residents, maintained security, mediated disputes, and counseled students with regards to their personal and academic difficulties
• ∙ Had one of the highest rankings among Stanford Resident Assistants, based on surveys

Jan 2012 – Jan 2013 · 1 yr

• ∙ Coordinated and prepared interns for a summer intern volunteer trip in Accra, Ghana
• ∙ Led a Stanford University student preparation course for volunteering abroad

Jan 2010 – Jan 2014 · 4 yrs

• ∙ Profiled orphans and vulnerable children in order to reunite children with their families and prevent their neglect, abuse, and exploitation
• ∙ Led groups of college interns in Ghana while working in collaboration with the Ghanaian Department of Social Welfare
• ∙ Implemented a malaria education initiative in Ghana and distributed bed nets to children

Jul 2010 – Sep 2010 · 2 mos · TN

• ∙Engineered a sensory trail for disabled individuals - directed production, supervised media promotion and funds/donations, and recruited volunteers